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GSBGEN 208: Ethics in Management

With leadership comes responsibility. This course explores the numerous ethical duties faced by managers and organizations. It combines analytical frameworks with the latest findings on human behavior to inform a wide range of ethical decisions and strategies. Readings include case studies, insights from experimental psychology and economics, and excerpts from or about major works of moral philosophy. Through online and in-class exercises, discussions, and personal reflection, you will reveal and assess your ethical intuitions, compare them with more explicit modes of ethical thought, and learn how to use ethics in business settings. A diverse set of ethical viewpoints will be considered with an emphasis on not only their implications for ethical behavior but also on the social and cognitive pitfalls that undermine the ability of business leaders to fulfill their ethical duties.
Terms: Aut | Units: 2

GSBGEN 299: The Core Curriculum in the Workplace

GSB students are eligible to report on work experience that is relevant to their core studies under the direction of the Senior Associate Dean responsible for the MBA Program. Registration for this work must be approved by the Assistant Dean of the MBA Program and is limited to students who present a project which, in judgment of the Advisor, may be undertaken to enhance the material learned in the first year core required courses. It is expected that this research be carried on by the student with a large degree of independence and the expected result is a written report, typically due at the end of the quarter in which the course is taken. Specific assignment details and deadline information will be communicated to enrolled students. Units earned for this course do not meet the requirements needed for graduation.
Terms: Aut, Win, Spr, Sum | Units: 1 | Repeatable 8 times (up to 8 units total)

GSBGEN 315: Strategic Communication

Business leaders have marketing strategies, expansion strategies, finance strategies, even exit strategies. Successful leaders, however, also have communication strategies. This course will explore how individuals and organizations can develop and execute effective communication strategies for a variety of business settings.nnThis course introduces the essentials of communication strategy and persuasion: audience analysis, communicator credibility, message construction and delivery. Deliverables will include written documents and oral presentations and you will present both individually and in a team. You will receive feedback to improve your communication effectiveness. In the final team presentation, your challenge is to craft an oral presentation that will persuade your audience to accept your strategic recommendations. By doing this, you will see why ideas, data and advocacy are combined for a professional, persuasive presentation. nnThis practical course helps students develop confidence in their speaking and writing through weekly presentations and assignments, lectures and discussions, guest speakers, simulated activities, and videotaped feedback. An important new feature of this course is that a team of external communications coaches work in concert with the professor to ensure that students get rigorous and individualized coaching and feedback.nnIn this course you will learn to:nn- Create communication strategies at an individual and organizational leveln- Develop clearly organized and effective presentations and documentsn- Diagnose and expand your personal writing and oral delivery style n- Adapt your delivery style to different material and audiences n- Enhance oral delivery through effective visual aidsnnStudents at all levels of comfort and expertise with public speaking and business writing will benefit from this course. Waitlists have been long for this course, and you're encouraged to keep that in mind as you make your course selections. Waitlisted students are encouraged to attend the first two classes.
Terms: Aut, Win, Spr | Units: 4

GSBGEN 367: Problem Solving for Social Change

GSB graduates will play important roles in solving many of today's and tomorrow's major societal problems - such as improving educational and health outcomes, conserving energy, and reducing global poverty - which call for actions by nonprofit, business, and hybrid organizations as well as governments. nnThis course teaches skills and bodies of knowledge relevant to these roles through problems and case studies drawn from nonprofit organizations, for-profit social enterprises, and governments, as well as novel financing mechanisms like impact investments and social impact bonds. Topics include designing, implementing, scaling, and evaluating social strategies; systems thinking; decision making under risk; psychological biases that adversely affect people's decisions; methods for influencing individuals' and organization's behavior, ranging from incentives and penalties to "€œnudges;" and human-centered design. Students who have encountered some of these topics in other courses are likely to gain new perspectives and encounter new challenges in applying them to solving social problems.
Terms: Aut | Units: 3
Instructors: ; Brest, P. (PI); Woo, Y. (GP)

GSBGEN 381: Philanthropy: Strategy, Innovation and Social Change

Appropriate for any student driven to effect positive social change from either the for-profit or nonprofit sector, Philanthropy will challenge students to expand their own strategic thinking about philanthropic aspiration and action. In recent decades, philanthropy has become an industry in itself - amounting to over $358 billion in the year 2014. Additionally, the last decade has seen unprecedented innovation in both philanthropy and social value creation. This course explores the key operational and strategic distinctions between traditional philanthropic entities, such as community foundations, private foundations and corporate foundations; and innovative models, including funding intermediaries, open-source platforms, technology-driven philanthropies, impact investing and venture philanthropy. Course work will include readings and case discussions that encourage students to analyze both domestic and global philanthropic strategies as they relate to foundation mission, grantmaking, evaluation, financial management, infrastructure, knowledge management, policy change and board governance. Guest speakers will consist of high profile philanthropists, foundation presidents, social entrepreneurs and Silicon Valley business leaders creating new philanthropic models. The course will also provide students with real-world grantmaking experience in completing nonprofit organizational assessments and making grants to organizations totaling $20,000.nn
Terms: Aut | Units: 3

GSBGEN 383: Practical Policy and Politics

This is a skills/toolbox class. The goal is to teach future business leaders how Washington actually works so you can interact more effectively with it and be a better informed citizen and voter. This course is about the practice of policymaking and politics, not the theory of either. It has three major components: (1) Elections, focused on the exciting and chaotic election cycle this fall; (2) Governing, focused on the mechanics of White House and Congressional policy decision-making, and (3) Practical Skills for interacting with Washington, DC.nnWe'll quickly cover everything you should have learned in civics class: how the electoral college works, the structure of Congress and the Executive Branch, how a bill becomes a law. Then we'll look at how it really works--what lobbyists do, how a President gets information and makes decisions, how and why it's so hard to change policy or enact a new law. We'll simulate a White House presidential decision-making process. We'll examine presidential and congressional election strategies. We'll discuss the strategy and tactics of trying to pass (or block) legislation.nnWe'll also look at political parties, get a better understanding of the makeup of the American polity and how it's changing.nnWe'll also discuss working in Washington--especially running for office, appointed positions. We'll look at what's involved in political fundraising and interacting with the DC press corps. We'll talk about how one might participate in the policy process from outside of DC. I hope to have a few guest speakers.
Terms: Aut | Units: 4

GSBGEN 390: Individual Research

Need approval from sponsoring faculty member and GSB Registrar. There is a limit on the number of units in courses of independent study that may be applied toward degree requirements.
Terms: Aut, Win, Spr | Units: 1-4 | Repeatable 4 times (up to 8 units total)
Instructors: ; Aaker, J. (PI); Abbey, D. (PI); Admati, A. (PI); Akbarpour, M. (PI); Anderson-Macdonald, S. (PI); Athey, S. (PI); Barnett, W. (PI); Barth, M. (PI); Bayati, M. (PI); Beiker, S. (PI); Bendor, J. (PI); Benkard, L. (PI); Berg, J. (PI); Berk, J. (PI); Bernstein, S. (PI); Beyer, A. (PI); Bimpikis, K. (PI); Blankespoor, E. (PI); Bowen, R. (PI); Bowman, K. (PI); Brady, D. (PI); Brady, S. (PI); Brest, P. (PI); Broockman, D. (PI); Bryzgalova, S. (PI); Bulow, J. (PI); Bundorf, M. (PI); Burgelman, R. (PI); Callander, S. (PI); Carroll, G. (PI); Casey, K. (PI); Chess, R. (PI); Ciesinski, S. (PI); De Simone, L. (PI); DeMarzo, P. (PI); Demarest, D. (PI); Di Tella, S. (PI); Diamond, R. (PI); Dodson, D. (PI); Duffie, D. (PI); Enthoven, A. (PI); Epstein, M. (PI); Feinberg, Y. (PI); Ferguson, J. (PI); Flynn, F. (PI); Foarta, D. (PI); Foster, G. (PI); Francis, P. (PI); Galen, D. (PI); Gardete, P. (PI); Gipper, B. (PI); Goldberg, A. (PI); Greer, L. (PI); Grenadier, S. (PI); Grimes, A. (PI); Gruenfeld, D. (PI); Gur, Y. (PI); Guttentag, B. (PI); Halevy, N. (PI); Hartmann, W. (PI); Hasan, S. (PI); Heath, C. (PI); Hebert, B. (PI); Hennessey, K. (PI); Huang, S. (PI); Iancu, D. (PI); Imbens, G. (PI); Ittelson, M. (PI); Jaswa, S. (PI); Jha, S. (PI); Jones, C. (PI); Kasznik, R. (PI); Kelly, P. (PI); Kessler, D. (PI); Kosinski, M. (PI); Koudijs, P. (PI); Kramer, R. (PI); Kramon, G. (PI); Krehbiel, K. (PI); Kreps, D. (PI); Krishnamurthy, A. (PI); Lambert, N. (PI); Larcker, D. (PI); Lattin, J. (PI); Lazear, E. (PI); Lee, C. (PI); Lee, H. (PI); Lester, R. (PI); Levav, J. (PI); Linbeck, L. (PI); Lisbonne, B. (PI); Lowery, B. (PI); Lustig, H. (PI); Mahowald, C. (PI); Malhotra, N. (PI); Mandelbaum, F. (PI); Marinovic, I. (PI); Marks, M. (PI); McDonald, J. (PI); McNichols, M. (PI); McQuade, T. (PI); Meehan, B. (PI); Mendelson, H. (PI); Mendonca, L. (PI); Miller, D. (PI); Monin, B. (PI); Nair, H. (PI); Narayanan, S. (PI); Neale, M. (PI); O'Reilly, C. (PI); Ostrovsky, M. (PI); Oyer, P. (PI); Parker, G. (PI); Pfeffer, J. (PI); Pfleiderer, P. (PI); Piotroski, J. (PI); Plambeck, E. (PI); Raimondi, A. (PI); Rajan, M. (PI); Ranganathan, A. (PI); Rao, H. (PI); Rapp, A. (PI); Rauh, J. (PI); Reichelstein, S. (PI); Reicher, D. (PI); Reiss, P. (PI); Rice, C. (PI); Rohan, D. (PI); Saban, D. (PI); Sahni, N. (PI); Saloner, G. (PI); Sannikov, Y. (PI); Schramm, J. (PI); Seiler, S. (PI); Seru, A. (PI); Shaw, K. (PI); Shiv, B. (PI); Shotts, K. (PI); Simonson, I. (PI); Singleton, K. (PI); Skrzypacz, A. (PI); Somaini, P. (PI); Sorensen, J. (PI); Soule, S. (PI); Sterling, A. (PI); Strebulaev, I. (PI); Strober, M. (PI); Sugaya, T. (PI); Thurber, M. (PI); Tonetti, C. (PI); Tormala, Z. (PI); Urstein, R. (PI); Vanasco, V. (PI); Wein, L. (PI); Weintraub, G. (PI); Whang, S. (PI); Wheeler, S. (PI); Wood, D. (PI); Xu, K. (PI); Yurukoglu, A. (PI); Zenios, S. (PI); Zwiebel, J. (PI); Aranzamendez, O. (GP); Bagalso, R. (GP); Berg, S. (GP); Bernard, T. (GP); Bligh, S. (GP); Davis, S. (GP); Haga, M. (GP); Khojasteh, J. (GP); Lion-Transler, C. (GP); Longinidis, K. (GP); Love, L. (GP); Mattish, P. (GP); Moore, N. (GP); Ponce, S. (GP); Shaker, S. (GP); Smeton, K. (GP); Velazquez, R. (GP); Woo, Y. (GP)

GSBGEN 503: The Business of Healthcare

Healthcare spending is now nearly 18% of the entire GDP of the U.S. economy. The S&P healthcare sector has been one of the best producing segments of the market for the last five years, and growth of healthcare expenditures continue to escalate at a rapid pace. This has triggered an abundance of opportunities for those interested in a career in healthcare management, investing, or entrepreneurialism. The Business of Healthcare-2016 will present the current market framework from the eyes of a clinician and with the perspective of the consumer-patient, but with the experience of a successful business builder and investor. Course will begin with the discussion of the channels of distribution of healthcare delivery, from providers, to practitioners, to consumer-facing "healthcare lite" sectors of the market. Impact of the regulatory environment, with specific focus on the Affordable Care Act, will be evaluated. Overview of venture and private equity investing will be deeply probed, with many specific market examples of how investors develop an investment thesis, identify specific targets, diligence companies, and close an investment. High-level discussion around building financial modeling for target acquisitions will be presented, and the course will delve into the burgeoning area of healthcare analytics and outcomes management and its future impact on positioning, reimbursement and clinical outcomes. Sectors that will be discussed include: healthcare services, healthcare IT, Life Sciences, Pharma and Biotechnology, and Managed Care. Course will include preparatory readings, presentations from industry leaders, and robust in-class discussion requiring student engagement. Final grade will consist of in-class participation, one minor in-class presentation, and a final paper developing either a new healthcare business start-up proposition or presenting an identified investment target in the healthcare industry. Course will be especially valuable for those interested in a career in starting a healthcare company, healthcare investing, healthcare administration, or other healthcare-related entity business.
Terms: Aut | Units: 2

GSBGEN 515: Essentials of Strategic Communication

Successful leaders understand the power of authentic, memorable communication.nnThis course uses the lens of oral communication and presentations, to introduce the essential elements of the strategic communication strategies that make authentic, memorable communication work.nnFocusing on oral communication and presentation, we introduce the essentials of communication strategy and persuasion: audience analysis, message construction, communicator credibility, and delivery.nnDeliverables include written documents, focusing on individual and team presentations, with students receiving continuous feedback to improve their communication effectiveness, and to sharpen their authentic leadership voice.n nThis highly interactive, practical course, is focused on feedback to help students at all levels of communication mastery develop confidence in their speaking and writing. Course includes presentations, assignments, lectures, discussions, simulated activities, in-class feedback, and filmed feedback.n nIn this course you will learn to:n-Recognize strategically effective communicationn-Implement the principles of strategic communication across different platformsn-Develop clearly organized and effective presentations and documentsn-Diagnose and expand, your personal authentic communication stylennAs you make your super round selection, keep in mind that wait lists have been long for this course.
Terms: Aut, Win, Spr | Units: 2

GSBGEN 528: Communicating for Credibility: An Introduction to Thought Leadership

Many students are prepared to be leaders, but few are prepared to be thought leaders. Yet, that's precisely what many of our students will become. This communications course focuses on the risks and the rewards of stepping into a thought leadership role as a subject matter expert or change agent in a domain of the student's choice. From the very first class students will tackle different communication elements (blogs, op-ed pieces, keynote talks, video blogs, conference panels, etc.) and receive feedback from professors and peers. By the end of this course students will: -Understand the risks and rewards of thought leadership -Identify and clearly articulate their own niche and "What-If?" future -Know the communication channels available to exercise thought leadership -Codify best practices and lessons learned into a forward-thinking document or framework that they can share widely -Craft a distinct message with an authentic voice across multiple channels -Build their ripples of influence by engaging their first followers and building a tribe -Begin to activate well-respected advocates who will champion their ideas -Define how to measure the success of their efforts (ex: reach, resonance) -Create a resource list of vendors, tools, technology and communities to support their thought leadership efforts -Overcome what may hold them back from stepping into the spotlight and assuming the role of thought leader in their niche. A prequalification assignment is required for this course. See https://docs.google.com/a/stanford.edu/forms/d/e/1FAIpQLSfhU-MYmkxfRn7lJjHbfkJPZ4n4vm-RlE_oBkfeEABt9_zgSg/viewform for details and submit the survey by October 14.
Terms: Aut | Units: 2

GSBGEN 532: Clean Energy Opportunities: Business Models and Innovations

This course examines business models and opportunities related to clean energy, specifically to low-carbon energy. We examine emerging trends for this sector in the context of technological change, business opportunities and the parameters set by public policy. Specific topics to be examined include:nn- Carbon Emissions and the Clean Energy Transitionn- Funding Innovative Energy Companiesn- Modeling Cost Competitiveness of Alternative Energy Technologiesn- The Momentum of Renewable Energy: Solar PV and Windn- The Changing Business Model of Utilitiesn- Storage and Sustainable Transportation
Terms: Aut | Units: 2

GSBGEN 550: Issues in Leadership

This seminar will explore the nature and role of leadership in organizations. We will examine such questions as (1) What is leadership? (2) Why is it important? (3) What is it that leaders actually do? (4) How do they do it? (5) How are leaders developed? (6) Why do leaders succeed or fail? (7) What about your potential for leadership and your strategy for developing it?nnOur primary objective in this seminar is to achieve a deeper understanding of the nature and role of leadership in organizations. Our approach will be to examine a small sample of the literature, together with the amazing story of Ernest Shackleton and his Endurance crew, and then to probe several key questions through lively class discussion. The discussion, informed by the readings and also by our collective experiences, will seek to develop some general principles and observations about leadership - particularly about how you might better develop yourself as a leader.
Terms: Aut, Win | Units: 2
Instructors: ; Joss, R. (PI); Woo, Y. (GP)

GSBGEN 552: Winning Writing

This two-week, six-session workshop will offer techniques and practical in-class exercises for writing better -- better memos, emails, feedback for colleagues, news releases, responses to questions from the media and from interviewers, and opinion pieces. Glenn Kramon, an editor who has helped New York Times reporters win 10 Pulitzer Prizes, will teach the course along with accomplished journalists with expertise in powerful, persuasive writing for business. They will provide not only helpful tips but constructive feedback on students' work. They will also share thoughts on how best to work with the news media.
Terms: Aut, Win, Spr | Units: 2

GSBGEN 564: The Entertainment Industry - An Intersection of Art and Commerce

In this seminar we will explore the intersection of art and commerce in the entertainment industry. We will look at creating films and television programs that are artistically meaningful and/or have the potential for commercial success. Films are increasingly used as a tool for social change, and we will also examine this power. The entertainment industry is one of enormous importance - both from a business and cultural standpoint, and has influence in virtually every sphere of our society. Sometimes the industry can seem baffling, mercurial, and characterized more by madness than method. But despite its uncertainties, Hollywood does have its own rules, rhythms, methods and strategies - and examining and evaluating them will be a key part of this seminar. This is a time when many existing formulas are being reconsidered, retooled, or jettisoned, and new technologies and expanding markets are having a profound impact on the industry - and tracking and analyzing this will be a key part of the course. I will also bring some of my professional experiences into the classroom (including directing, writing, producing for film and television, etc.), and discuss these experiences through the intersection of the business and creative sides of the industry. We will have class discussions on entertainment industry's future, and address varied and effective paths for creating entertainment product that has artistic and/or commercial merit and is intended have widespread distribution. Students taking the course will be asked to be part of a group project and present their work in class.
Terms: Aut | Units: 2

GSBGEN 565: Political Communication: How Leaders Become Leaders

Politics, perhaps like no other arena, provides a rich and dramatic laboratory for studying the art and science of influential communication. Whether it is a local school bond election or a Congressional race, a Presidential debate or a State of the Union Address, the demanding communications of politics provide insights into our own strengths and gaps as a communicator and leader. Political campaigns, by their very nature, are highly visible, oriented toward very specific objectives, and increasingly leverage a variety of new media platforms. They are often emotionally charged, and rife with conflict and drama. The principles of political communications transcend politics, and are useful guides for leaders in business, the non-profit community, as well as government. How candidates, elected officials, and leaders in all kinds of organizations communicate vision, values, and experience, as well as how they perform in very fluid environments, not the least of which may be during a crisis, has a great deal to do with their career success. nnIn its eighth year, this highly interactive course allows students to explore both theory and practice behind effective positioning and presentation. This year is a presidential election year in the United States, and looks to be an extraordinary event in many respects. Students will analyze and evaluate both successful and unsuccessful communications strategies of political campaigns and candidates. They will explore historic examples of US Presidential debates, from Nixon/Kennedy to the present. Further they will experience political events as they happen -- like this year's campaigns -- with each class drawing lessons from political developments around the nation and the world. Students will also hone their own strategic communications skills in activities requiring both written and spoken communication. This is not a course in political science, American government, or in public speaking. However, the engaged student will gain insights into those areas as well.nnThe course is taught by David Demarest, Vice President of Public Affairs for Stanford University. Demarest has broad communications experience across the public and private sector in financial services, education, and government. After serving as Assistant U.S. Trade Representative, and Assistant Secretary of Labor in the Reagan Administration, in 1988 he served as Communications Director for Vice President George H. W. Bush's successful presidential campaign. He then became a member of the White House senior staff as White House Communications Director. After leaving government in 1993, he spent the next decade leading communications for two Fortune 50 companies, before coming to Stanford in 2005.
Terms: Aut | Units: 2

GSBGEN 566: Ethics in Action - It's Never Black and White / Decisions Have Consequences

GSBGEN 566 is an elective course offered to 2nd-year MBA and MSx students. The goal of this course is to improve students' judgment in confronting ethical situations encountered in the normal course of business activities. Classes use the Socratic method to examine ethical questions and build analytical skills. The course aims to sharpen moral reasoning and build judgment without favoring a particular position. The course will be taught by Mark Leslie and Peter Levine, Lecturers.nThe course, which is "vignette" based, will involve revealing partial information about the situation during the class, interspersed with discussion as the vignette develops. Frequent student-to-student and student-to-instructor role-playing will be encouraged. Cases will be drawn from a wide selection of real business situations with protagonists as guests whenever available), including such topics as raising venture capital, managing major industrial customers, product distribution agreements, board of director fiduciary conflicts, developing financial instruments, senior management mutiny, work/life balance, etc. The class is extremely engaging - it is quite usual to find continuing discussion of the day's case outside the classroom among small groups of students. This class is for two GSB credits and will be graded on a pass/fail basis. Sixty percent of the final grade will be derived from classroom performance; the remainder will be based on a final written assignment.
Terms: Aut | Units: 2

GSBGEN 568: Managing Difficult Conversations

This elective 2-credit course is offered to 2nd-year, 3rd-year, and 4th-year Medical students, Residents, and Fellows, and to 2nd-year MBA students who aspire to improve their ability to deal effectively with difficult interpersonal situations. The course will be taught at Stanford Medical School by H. Irving Grousbeck, Consulting Professor of Management, Stanford Graduate School of Business, with assistance from Dr. Charles G. Prober, Senior Associate Dean for Medical Education. Teaching techniques that have been successful in helping business school students improve their ability to manage difficult conversations will be used.nnThe course, which will be case-based, will involve frequent student-to-student and student-to-instructor role-playing in actual medical situations. Physician-experts often will be present to participate as class guests. Relevant principles of professionalism, leadership, and psychology underlie the course pedagogy.nnThere will be seven classes held on Wednesdays beginning September 28th and concluding on November 16th (no class on October 26). Each class will begin promptly at 12:35 and end at 2:05, without a break. Due to the abbreviated nature of the class (7 sessions), students will be expected to attend all classes unless excused in advance. nnClass preparation will include reading of assigned cases; analysis of the cases and recommendations as to how to confront specific difficult conversations (consistent with assigned study questions); and reading of assigned background material. While optional, it is suggested that students form regular study groups. For GSB students, 50% of the final grade will depend on classroom performance; the remainder will be based on a final written assignment of no more than 6 pages. GSB students will be graded on a Pass/Fail basis. The course will be ungraded for Medical School students, Residents and Fellows. All students will be expected to complete the written assignment.nnClass size will be limited to 35 students per the following: (1) a maximum of 15 MBA2 students and (2) a maximum of 20 2nd-year, 3rd-year and 4th-year Medical Students, Residents, and Fellows.
Terms: Aut | Units: 1

GSBGEN 675: Microeconomic Theory

This course provides an introduction to microeconomic theory designed to meet the needs of students in the GSB non-Economics PhD programs. The course will cover the standard economic models of individual decision-making, models of consumer behavior and producer behavior under perfect competition, the Arrow-Debreu general equilibrium model, and some basic issues in welfare measurement. This class assumes a basic knowledge of undergraduate intermediate microeconomics, comfort with multivariable calculus and linear algebra and some exposure to real analysis.
Terms: Aut | Units: 3

GSBGEN 697: Research Fellows Practicum

Terms: Aut, Win, Spr, Sum | Units: 1-7 | Repeatable 10 times (up to 99 units total)
Instructors: ; Lustig, H. (PI)
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