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Personal bio
Jim Lattin received his Bachelors degree in Math & Social Science from Dartmouth College in 1978 and his Ph.D. in Management Science from MIT Sloan in 1984. Jim joined the Stanford faculty in 1984; he is now the Robert A. Magowan Professor of Marketing at the Graduate School of Business. At Stanford, he has taught courses on marketing management, marketing research, multivariate data analysis, and sales force management. Currently teaching |