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GSBGEN 299: The Core Curriculum in the Workplace

GSB students are eligible to report on work experience that is relevant to their core studies under the direction of the Senior Associate Dean responsible for the MBA Program. Registration for this work must be approved by the Assistant Dean of the MBA Program and is limited to students who present a project which, in judgment of the Advisor, may be undertaken to enhance the material learned in the first year core required courses. It is expected that this research be carried on by the student with a large degree of independence and the expected result is a written report, typically due at the end of the quarter in which the course is taken. Specific assignment details and deadline information will be communicated to enrolled students. Units earned for this course do not meet the requirements needed for graduation.
Terms: Aut, Win, Spr, Sum | Units: 1 | Repeatable 8 times (up to 8 units total)

GSBGEN 305: Foundations of Impact Investing

Foundations of Impact Investing will introduce students to impact investing (or values-driven investing) from the perspective of an institutional investor (i.e. fund manager, investment advisor, foundation endowment or family office, etc). Our goal is to have students emerge with a practical and analytical framework for: 1. designing an impact investment company; 2. constructing a portfolio using impact as a lens; 3. evaluating impact and mission-aligned investments across multiple asset classes and sectors; and 4. understanding the many practical and theoretical challenges confronting this exciting emerging field.nnWe plan to begin with a high level overview and will go into more detail on innovative vehicles and fund structures, asset classes, and case-based investment and portfolio analysis as the quarter progresses. We start by exploring some fundamental questions: what is an impact investment; can impact investments be defined across a spectrum between conventional investing and philanthropy; whose money is it; what are the constraints and opportunities; how do we (re)define return and/or performance. We'll briefly analyze impact investing in the context of modern portfolio theory. We'll then develop a framework for portfolio construction and evaluation across four criteria: risk, return, liquidity, and impact. Through a combination of class dialogues, role plays and case discussions, the class will explore a wide variety of investment challenges, building to a final project that could take the form of either the design or an evaluation of an impact investment company.nnAs impact investing is both new and complex, it would be extremely helpful if the students taking the class were diverse in experience, background, and interests. Previous experience in finance, investing, social enterprise, entrepreneurship or philanthropy is strong encouraged. Many of the issues we'll be tackling have no unambiguous answers. Lively discussion and debate will be necessary and expected.
Terms: Win | Units: 3

GSBGEN 306: Real Estate Investment

The major objective of this course is to provide the student with an understanding of the fundamentals of real estate investment. The course covers land economics, market analysis, finance, taxation, investment analysis, investment vehicles, real estate risk, development and urban design. Major land uses are discussed including apartments, retail, office, and industrial. The course is designed for students with limited or no background in real estate.
Terms: Win | Units: 4

GSBGEN 314: Creating High Potential Ventures in Developing Economies

This course addresses the distinctive challenges and opportunities of launching high-potential new ventures in developing economies. Developing economies are attractive targets for entrepreneurs because many are just starting to move up the growth curve, and they offer low-cost operating environments that can be great development labs for potentially disruptive innovations. They increase in attractiveness when their political institutions stabilize and they become more market-friendly. At the same time, developing economies pose serious challenges. Pioneering entrepreneurs take on significant risks to gain early mover advantages. Specifically, entrepreneurs will not be able to count on the same kind of supportive operating environments that we take for granted in the developed world. They often face cumbersome permit and licensing processes, poorly developed financial and labor markets, problematic import and export procedures, unreliable local supply chains, weak infrastructure, corruption, currency risks, limited investment capital, lack of financial exits and more. This course is designed to help would-be entrepreneurs - both founders and members of entrepreneurial teams - better understand and prepare for these issues as they pursue the opportunities and address the challenges to start, grow, and harvest their ventures in these environments.nnGSB314 combines a seminar/discussion format (Tuesdays) with a team-based project (Thursdays). For the Tuesday sessions, students will read about and discuss the key challenges described above and potential solutions. Guests will describe their own startup and investing experiences in developing economies and answer questions. A framework based on the recently published World Economic Forum (WEF) report on "Entrepreneurial Ecosystems Around the Globe and Company Growth Dynamics" will be used to structure the course. Each student will prepare a short paper on a topic of interest from this portion of the course.nnThe Thursday sessions is a team-based exercise for students who either have a specific idea or want to join a team of classmates to pursue more deeply an understanding of the team's country of focus and an initial investigation of the idea's viability. Students must come in willing to be team players and do the work necessary to complete this exercise over the full quarter. Each team member's contributions will be assessed by fellow teammates. Teams will be formed before the start of class or on the first day at the latest. The team will describe, in a final presentation, the challenges and opportunities in their country using the WEF framework. The final presentation will also include the team's thoughts on the viability of their proposed venture and how it capitalizes on their country's assets and addresses its challenges. A detailed business plan is not required; however, specific recommendations and plans for next steps that would be carried out during a 3 to 6 month field and market research study in the country will be part of the final presentation.nnNote: Students who only want to participate in the seminar/discussion portion of the class and not do a team-based project (see details below) may enroll in GSB514 for 2 units.
Terms: Win | Units: 4

GSBGEN 315: Strategic Communication

Business leaders have marketing strategies, expansion strategies, finance strategies, even exit strategies. Successful leaders, however, also have communication strategies. This course will explore how individuals and organizations can develop and execute effective communication strategies for a variety of business settings.nnnThis course introduces the essentials of communication strategy and persuasion: audience analysis, communicator credibility, message construction and delivery. Deliverables will include written documents and oral presentations and you will present both individually and in a team. You will receive feedback to improve your communication effectiveness. In the final team presentation, your challenge is to craft an oral presentation that will persuade your audience to accept your strategic recommendations. By doing this, you will see why ideas, data and advocacy are combined for a professional, persuasive presentation. nnnThis practical course helps students develop confidence in their speaking and writing through weekly presentations and assignments, lectures and discussions, guest speakers, simulated activities, and videotaped feedback. An important new feature of this course is that a team of external communications coaches work in concert with the professor to ensure that students get rigorous and individualized coaching and feedback.nnnIn this course you will learn to:nnn- Create communication strategies at an individual and organizational levelnn- Develop clearly organized and effective presentations and documentsnn- Diagnose and expand your personal writing and oral delivery style nn- Adapt your delivery style to different material and audiences nn- Enhance oral delivery through effective visual aidsnnnStudents at all levels of comfort and expertise with public speaking and business writing will benefit from this course. Waitlists have been long for this course and you're encouraged to keep that in mind as you make your super round selections.
Terms: Win, Spr | Units: 4

GSBGEN 334: Family Business

Family-controlled private and public companies are the dominant form of enterprise worldwide. Despite their prominence, teaching and research have traditionally focused on analyzing the widely-held model of the firm. This course explores the challenges and opportunities faced by family firms. It is taught by Leo Linbeck III, Lecturer since 2005 at the GSB and President and CEO of Aquinas Companies, LLC. The course balances managerial perspectives with general frameworks. The course is intended for four main audiences: (1) Students whose family owns a business. (2) Students who are considering working for a family firm. (3) Students who are interested in acquiring a private firm either directly (search funds, minority investments, etc) or indirectly (private equity, etc). (4) Students who seek to consult or provide professional services to closely held firms or their owners (wealth management solutions, management consulting, etc). The main objectives of this course are three. First, to understand the challenges and characteristics of family firms. Second, to provide a coherent and consistent set of tools to evaluate the most relevant decisions faced by family firms. Third, to focus on decision-making. The course uses a combination of case studies, guest speakers, lectures, and student presentations to explore the central ideas of the course.nn
Terms: Win | Units: 3

GSBGEN 335: Clean Energy Project Development and Finance

This case study-oriented course will focus on the critical skills needed to evaluate, develop, finance (on a non-recourse basis), and complete standalone energy and infrastructure projects. The primary course materials will be documents from several representative projects - e.g. solar, wind, storage, carbon capture - covering key areas including market and feasibility studies, environmental permitting and regulatory decisions, financial disclosure from bank and bond transactions, and construction, input, and offtake contracts. Documents from executed transactions are highly customized. By taking a forensic approach, looking at several different deals, we can learn how project developers, financiers, and lawyers work to get deals over the finish line that meet the demands of the market, the requirements of the law, and (sometimes) broader societal goals, in particular climate change, economic competitiveness, and energy security.
Terms: Win | Units: 3

GSBGEN 336: Energy Markets and Policy

Transforming the global energy system to reduce climate change impacts, ensure security of supply, and foster economic development of the world's poorest regions depends on the ability of commercial players to deliver the needed energy at scale. Technological innovation is a necessary but not sufficient condition for this to occur. The complex institutional frameworks that regulate energy markets in the United States and around the world will play a major role in determining the financial viability of firms in the energy sector. In this course we survey the institutional contexts for energy enterprises of all types and consider what kinds of business models work in each setting. We study in detail how markets function for carbon (assessing the advantages and disadvantages of different policy tools and considering in particular California's implementation of A.B. 32); electricity (with extensive discussion of wholesale electricity markets, energy trading, and issues of market power); renewable energy technologies (focusing on ways to manage intermittency and on how renewable energy businesses respond to government incentives); nuclear power (as a case study of how the regulatory process affects investment decisions); oil and natural gas (treating both conventional and unconventional resources and emphasizing the key role of risk management in an industry characterized by uncertainty and high capital requirements); transportation fuels (discussing biofuels incentives, fuel efficiency standards, and other policy tools to lower carbon intensity); and energy for low-income populations, for which affordability and distribution pose special challenges. A primary teaching tool in the course is a game-based simulation of California's electricity markets under cap and trade. Student teams play the role of power companies and compete to maximize return by bidding generation into electricity markets and trading carbon allowances. The objective of the course is to provide a robust intellectual framework for analyzing how a business can most constructively participate in any sector like energy that is heavily affected by government policy. Instructors: Frank A. Wolak, Director, Program on Energy and Sustainable Development; Mark Thurber, Associate Director, Program on Energy and Sustainable Development.
Terms: Win | Units: 3

GSBGEN 345: Disruptions in Education

This course will explore the contemporary higher education industry, focusing especially on the places where disruptions of all kinds present significant opportunities and challenges for faculty, students, and higher education administrators, as well as for entrepreneurs and the businesses that serve this huge global market. Using a variety of readings and case studies to better understand recent disruptions across the higher education landscape, from outside and inside the academy, both for-profit and non-profit, the course will examine technology in teaching and learning; alternatives to the traditional credential; the impact of for-profit providers; content and the ownership and distribution of knowledge; and tertiary products and platforms that cater to the large student services market. Among the questions the course will consider: What does disruption mean in the context of higher education today? Will online education and distance learning make the classroom and campus less relevant? Can open educational resources reduce the costs of a post-secondary education? What are competency based degrees and how do they challenge the notion of a liberal education? Can an alternative or DIY education ever become the norm? Will badges, certificates, or stackable credentials replace traditional degrees? How can big data and other tools help colleges and universities attract, retain, and graduate more students? What is the impact of digital rights management on knowledge producers and consumers? In what ways do for-profit institutions threaten traditional non-profit colleges and universities? What are the opportunities for international enterprises to challenge American dominance of the higher education market? Students will write two individual memos and complete one group project. Guests will include higher education leaders and practitioners, as well as investors and entrepreneurs leading innovative and disruptive ventures in the higher education space.
Terms: Win | Units: 3

GSBGEN 348: The Economics of Higher Education

Topics: the worth of college and graduate degrees, and the utilization of highly educated graduates; faculty labor markets, careers, and workload; costs and pricing; discounting, merit aid, and access to higher education; sponsored research; academic medical centers; and technology and productivity. Emphasis is on theoretical frameworks, policy matters, and the concept of higher education as a public good. Stratification by gender, race, and social class.
Terms: Win | Units: 4
Instructors: ; Bettinger, E. (PI)

GSBGEN 356: Dynamics of the Global Wine Industry

This course will examine the world of wine with a fresh and contemporary lens. It will explore the market dynamics of this fascinating global industry. The goal of the course is to provide insight into the branding, marketing, and distribution dynamics that shape what consumers can buy and consume with a focus on the strategies of some of the world's leading wine brands. Attention will also be paid to the legal, regulatory, and market dynamics that define the U.S. wine industry as well as to issues of contested authenticity in the world of wine.
Terms: Win | Units: 3

GSBGEN 360: Sports Business Management

This course will examine the diverse management challenges facing the sports industry. The course will cover issues at the league level, the team level, the athlete/agent level, and the college level. The diverse constituencies with interests in sports issues (athletes, fans, media companies, advertisers, and legislators to name a few) will be discussed. Sports issues at a global level (the IOC) and both U.S. and outside U.S. will be covered. There will be coverage of evolving business ventures related to the sports industry (such as venture backed sports companies and sports networks). nnnA key focus is on how the sports industry is similar to and different from other industries. Key concepts underlying the course are: value creation/value sharing; revenue ecosystem; virtuous circles and vicious circles; disruptive technologies; growth facilitators and growth inhibitors; leveragable assets/inherited liabilities; and entrepreneurship/new product innovations. Over 80% of the sessions typically will include a guest co-lecturer from the sporting industry.
Terms: Win | Units: 4

GSBGEN 363: Fiscal Policy

One of every four dollars in the American economy will be spent by the federal government this year. This course will examine how federal spending, taxes, deficits and debt affect the U.S. economy and global financial markets, and how the economy affects the federal budget. We will look inside the federal budget to understand entitlement spending, what causes it to grow so fast, how it could be reformed, and why that's so hard to do. We'll understand where the money goes -- how much goes to infrastructure, education, housing, health care, energy and the environment, parks, scientific research, national defense, and other needs. We'll look at the stimulus vs. austerity debate, both within the U.S. and between the U.S. and Europe. We'll look beyond partisan battle lines and explore various fiscal philosophies that sometimes split the political parties. We'll cover the federal budget process from developing the President's budget to enacting individual spending and tax bills, and discuss process reforms including spending and deficit reduction targets, a balanced budget amendment, and line item veto. We'll cover the major players in the budget debate and understand where the big and small budget decisions are made. We'll look at federal taxation, where the money comes from, how it affects the economy, and how it might be restructured. We'll examine the recommendations of the President's budget commission and see if we can predict what will become of its recommendations. And we'll see if we, as a class, can solve our nation's fiscal problems as Washington has so far been unable to do.
Terms: Win | Units: 4

GSBGEN 390: Individual Research

Need approval from sponsoring faculty member and GSB Registrar. There is a limit on the number of units in courses of independent study that may be applied toward degree requirements.
Terms: Aut, Win, Spr | Units: 1-4 | Repeatable 4 times (up to 8 units total)
Instructors: ; Aaker, J. (PI); Abbey, D. (PI); Admati, A. (PI); Anderson-Macdonald, S. (PI); Antoni, F. (PI); Athey, S. (PI); Barnett, W. (PI); Barth, M. (PI); Bayati, M. (PI); Bendor, J. (PI); Benkard, L. (PI); Berg, J. (PI); Berk, J. (PI); Bernstein, S. (PI); Beyer, A. (PI); Bimpikis, K. (PI); Blankespoor, E. (PI); Bowen, R. (PI); Bowman, K. (PI); Brady, S. (PI); Breon-Drish, B. (PI); Brest, P. (PI); Bristol, S. (PI); Broockman, D. (PI); Bryzgalova, S. (PI); Bulow, J. (PI); Burgelman, R. (PI); Callander, S. (PI); Carroll, G. (PI); Casey, K. (PI); Ciesinski, S. (PI); De Simone, L. (PI); DeMarzo, P. (PI); Di Tella, S. (PI); Diamond, R. (PI); Dodson, D. (PI); Duffie, D. (PI); Feinberg, Y. (PI); Ferguson, J. (PI); Flynn, F. (PI); Foarta, D. (PI); Foster, G. (PI); Francis, P. (PI); Galen, D. (PI); Gardete, P. (PI); Gerardo Lietz, N. (PI); Glickman, M. (PI); Glynn, J. (PI); Goldberg, A. (PI); Greer, L. (PI); Grenadier, S. (PI); Grimes, A. (PI); Gruenfeld, D. (PI); Gur, Y. (PI); Guttentag, B. (PI); Halevy, N. (PI); Hartmann, W. (PI); Hasan, S. (PI); Hattendorf, L. (PI); Heath, C. (PI); Huang, S. (PI); Iancu, D. (PI); Imbens, G. (PI); Jenter, D. (PI); Jha, S. (PI); Jones, C. (PI); Kasznik, R. (PI); Keelan, H. (PI); Kelly, P. (PI); Kessler, D. (PI); Khan, U. (PI); Kosinski, M. (PI); Koudijs, P. (PI); Kramer, R. (PI); Kramon, G. (PI); Krehbiel, K. (PI); Kreps, D. (PI); Krishnamurthy, A. (PI); Lambert, N. (PI); Larcker, D. (PI); Lattin, J. (PI); Laurin, K. (PI); Lazear, E. (PI); Lee, C. (PI); Lee, H. (PI); Leslie, M. (PI); Lester, R. (PI); Levav, J. (PI); Levine, P. (PI); Lowery, B. (PI); Lustig, H. (PI); Mahowald, C. (PI); Malhotra, N. (PI); Marinovic, I. (PI); McDonald, J. (PI); McNichols, M. (PI); McQuade, T. (PI); Meehan, B. (PI); Mendelson, H. (PI); Mendonca, L. (PI); Miller, D. (PI); Monin, B. (PI); Nair, H. (PI); Narayanan, S. (PI); Neale, M. (PI); O'Reilly, C. (PI); Ostrovsky, M. (PI); Oyer, P. (PI); Parker, G. (PI); Pearl, R. (PI); Pfeffer, J. (PI); Pfleiderer, P. (PI); Piotroski, J. (PI); Plambeck, E. (PI); Rajan, M. (PI); Ranganathan, A. (PI); Rao, H. (PI); Rapp, A. (PI); Rappaport, A. (PI); Rauh, J. (PI); Reichelstein, S. (PI); Reiss, P. (PI); Rice, C. (PI); Risk, G. (PI); Robin, C. (PI); Saban, D. (PI); Sahni, N. (PI); Scholes, M. (PI); Schramm, J. (PI); Seiler, S. (PI); Shaw, K. (PI); Shiv, B. (PI); Shotts, K. (PI); Siegel, R. (PI); Simonson, I. (PI); Singleton, K. (PI); Skrzypacz, A. (PI); Somaini, P. (PI); Sorensen, J. (PI); Soule, S. (PI); Sterling, A. (PI); Strebulaev, I. (PI); Sugaya, T. (PI); Tiedens, L. (PI); Tonetti, C. (PI); Tormala, Z. (PI); Vanasco, V. (PI); Weaver, G. (PI); Wein, L. (PI); Weinstein, L. (PI); Weiss, L. (PI); Whang, S. (PI); Wheeler, S. (PI); Xu, K. (PI); Yurukoglu, A. (PI); Zenios, S. (PI); Zwiebel, J. (PI); deHaan, E. (PI); Aranzamendez, O. (GP); Bagalso, R. (GP); Berg, S. (GP); Bernard, T. (GP); Bligh, S. (GP); Davis, S. (GP); Haga, C. (GP); Haga, M. (GP); Khojasteh, J. (GP); Kocharyan, N. (GP); Lion-Transler, C. (GP); Longinidis, K. (GP); Love, L. (GP); Mattish, P. (GP); Moore, N. (GP); Pham, J. (GP); Pola, M. (GP); Ponce, S. (GP); Reid, E. (GP); Rojas, D. (GP); Shaker, S. (GP); Smeton, K. (GP); Smith, J. (GP); Stock, K. (GP); Torres, M. (GP); Williams, J. (GP); Woo, Y. (GP)

GSBGEN 511: Making Social Ventures Happen by Attracting Financial and Human Capital

Social ventures require leadership, funding, expertise, skills and networks to get off the ground, grow and scale. This course will focus on the key strategies for building and leveraging a network of champions to capitalize a social venture at early-stage, and for sustaining and growing that network as the venture grows. While we'€™ll predominantly use social entrepreneurs as a lens, this class is applicable to entrepreneurs, aspiring entrepreneurs and social venture champions of all types. Co-led by a practicing venture philanthropist and a social entrepreneur, this interactive, pragmatic course will: n- Discuss the critical financial and human capital needs of organizations and companies at different life stages. n- Explore the concept of champions and the different types of champions including board chairs, co-founders, mentors, faculty advisors, donors, investors, community evangelists, and fellow entrepreneurs. - Learn about effective networks and how to build them, including the role of communications, relationship-building, and crisis management. n- Explore the concept of “powerful vulnerability” and the art of "€œinfluence without authority"€ in attracting financial and human capital to the mission and making social ventures happen. Special emphasis will be given to developing co-founders and founding teams, boards and funders/investors as champions. n- Develop a roadmap for the ways you will support social ventures throughout your career. n- Meet social entrepreneurs and their champions who promote them within various power structures (major corporations, government, the institutional funding community) to learn about the successes and failures of their partnerships. Confirmed guest speakers include (partial list only): Alexandra Bernadotte, Beyond 12, Scott Morgan, Education Pioneers, Meg Garlinghouse, LinkedIn, the co-Founder teams of Noora Health and SIRUM, Christa Gannon, Fresh Lifelines for Youth (FLY), and Patrice Martin, IDEO. n- Invite you to join instructors, guest speakers and fellow students for casual dinner on both Wednesdays after class.
Terms: Win | Units: 2

GSBGEN 514: Creating High Potential Ventures in Developing Economies

GSB514 - Creating High Potential Ventures in Developing Economies (2 Units)nnNote: Students who want to work on a team to investigate a specific new venture idea in addition to participating in the seminar/discussion sessions (see details below) should enroll in GSB314 for 4 units. nnThis course addresses the distinctive challenges and opportunities of launching high-potential new ventures in developing economies. Developing economies are attractive targets for entrepreneurs because many are just starting to move up the growth curve, and they offer low-cost operating environments that can be great development labs for potentially disruptive innovations. They increase in attractiveness when their political institutions stabilize and they become more market-friendly. At the same time, developing economies pose serious challenges. Pioneering entrepreneurs take on significant risks to gain early mover advantages. Specifically, entrepreneurs will not be able to count on the same kind of supportive operating environments that we take for granted in the developed world. They often face cumbersome permit and licensing processes, poorly developed financial and labor markets, problematic import and export procedures, unreliable local supply chains, weak infrastructure, corruption, currency risks, limited investment capital, lack of financial exits and more. This course is designed to help would-be entrepreneurs - both founders and members of entrepreneurial teams - better understand and prepare for these issues as they pursue the opportunities and address the challenges to start, grow, and harvest their ventures in these environments. nnGSB514 is a seminar/discussion format in which students will read about and discuss the key challenges described above and potential solutions. Guests will describe their own startup and investing experiences in developing economies and answer questions. A framework based on the recently published World Economic Forum (WEF) report on "Entrepreneurial Ecosystems Around the Globe and Company Growth Dynamics" will be used to structure the course. Each student will prepare a short paper on a topic of interest from the course.
Terms: Win | Units: 2

GSBGEN 515: Essentials of Strategic Communication

Successful leaders understand the power of authentic, memorable communication.nnnThis course uses the lens of oral communication and presentations, to introduce the essential elements of the strategic communication strategies that make authentic, memorable communication work.nnnFocusing on oral communication and presentation, we introduce the essentials of communication strategy and persuasion: audience analysis, message construction, communicator credibility, and delivery.nnnDeliverables include written documents, focusing on individual and team presentations, with students receiving continuous feedback to improve their communication effectiveness, and to sharpen their authentic leadership voice.nn nnThis highly interactive, practical course, is focused on feedback to help students at all levels of communication mastery develop confidence in their speaking and writing. Course includes presentations, assignments, lectures, discussions, simulated activities, in-class feedback, and filmed feedback.nn nnIn this course you will learn to:nn-Recognize strategically effective communicationnn-Implement the principles of strategic communication across different platformsnn-Develop clearly organized and effective presentations and documentsnn-Diagnose and expand, your personal authentic communication stylennnAs you make your super round selection, keep in mind that wait lists have been long for this course.
Terms: Aut, Win | Units: 2

GSBGEN 523: Media Entrepreneurship

The disruptive nature of the Internet has set in motion the destruction of business models that have supported traditional media organizations. This course will examine the current state and broader economic challenges facing the media industry. These include: the impact of technology, changing consumer behavior, the rise of mobile, social networks, big data, real-time metrics, innovations in digital advertising and distribution channels, and new business models. Students will analyze new digital media ventures and hear from industry experts facing innovation challenges at the intersection of content, technology and business. The course also will identify paths for entrepreneurs interested in building a media business.
Terms: Win | Units: 2

GSBGEN 541: Problem-Solving and Creativity

This is a project-based course on problem solving and creativity. It is expected that everyone who takes the class will work on some significant problem that'€™s currently ongoing (e.g., the design of part of a complex project, a difficult negotiation over a new venture). The course is designed to achieve two goals. First, it will give you tools that should increase the probability that you'€™ll make (hopefully substantial) progress on your problem. Second, it will introduce you to research that explains why it'€™s sensible to try those tools on hard problems---i.e., the point of those tools.nPlease note that the first goal is stated rather cautiously. There are good reasons for this. I expect that most students will be working on hard problems. (Everyone in the class will be getting help from classmates on their particular problem; why bother your peers with an easy problem that you could solve yourself?) An important idea in cognitive science, Newell's Law, says that magic doesn'€™t exist: if a problem-solving method is powerful (very likely to solve a certain type of problem), then it only works on a narrow class of problems. So... this course will not give you tools that are both powerful and general. It can'€™t: such tools don'€™t exist. Happily, improving your problem-solving skills, at least in certain domains, is possible, and that'€™s what the course aims to do.nProgress on hard problems usually requires help from friends and colleagues. Virtually all researchers of creativity agree that most innovations that are both bold and useful involve multiple problem solvers. This course will implement this important pattern by requiring every student to help some classmate with their problem. Carrying out this help will be an important part of your grade. nAnother important empirical regularity in the field of innovation is that when problems are hard many (perhaps most) candidate-solutions don'€™t work out. It'€™s easy to accept that about other people'€™s ideas; about my own, not so much. So a vital component of effective problem-solving is tough-minded evaluation. This implies rejecting bad ideas or bad parts of a would-be solution. Hence, at the end of the course you will be required to evaluate the progress that a classmate has made on his/her problem and to explain your assessment. (For obvious reasons you will not evaluate the same person you'€™re helping.)nIn sum, every student will do three things in this course: generate new ways to make some progress on a problem of their own choosing; help somebody else work on their project; evaluate somebody'€™s progress.
Terms: Win | Units: 2

GSBGEN 550: Issues in Leadership

This seminar will explore the nature and role of leadership in organizations. We will examine such questions as (1) What is leadership? (2) Why is it important? (3) What is it that leaders actually do? (4) How do they do it? (5) How are leaders developed? (6) Why do leaders succeed or fail? (7) What about your potential for leadership and your strategy for developing it?nnnOur primary objective in this seminar is to achieve a deeper understanding of the nature and role of leadership in organizations. Our approach will be to examine a small sample of the literature, together with the amazing story of Ernest Shackleton and his Endurance crew, and then to probe several key questions through lively class discussion. The discussion, informed by the readings and also by our collective experiences, will seek to develop some general principles and observations about leadership - particularly about how you might better develop yourself as a leader.
Terms: Aut, Win | Units: 2
Instructors: ; Joss, R. (PI); Woo, Y. (GP)

GSBGEN 551: Innovation and Management in Health Care

The health care system accounts for 17% of US GDP and is one of the fastest growing segments of the economy. This two unit class focuses on the interplay and tension between the main players in the health care field - providers of health care services (individual doctors, group practices, integrated health care systems), payors (insurances companies, employers, consumers, and government), patients, and innovator companies (biopharma, medical device, diagnostics, and health care IT). The course is designed for students with a broad diversity of backgrounds and interests who want to better understand the health care business and system. No prior experience in the health care or medical field is assumed or needed. The focus of the class will be primarily on the US health care system, but there will be limited discussion of non-US systems as well. The course is divided into four modules: - An overview of the US Health Care System and the interplay between payers, providers, innovators, and patients' Provider delivery models, health care information technology, and incentive structures - The relationship between quality, cost, and access - Integrated systems, value-based, and fee for service models - New IT technologies, including electronic data records - The role of information and incentives - Innovator business models and issues - Financing and managing new product development - Clinical trial management and gaining regulatory approval - Marketing, reimbursement, and sales strategies - Business models to drive innovation - Health care system reform and comparisons of the structure of the US Health Care system to that of other countries. The class will be taught primarily from the perspective of a business person operating a company rather than that of a policy maker, academic, or investor. While there will be a few lectures to provide background and frameworks for course topics, most classes will involve a case discussion and prominent guest speakers from the health care industry. Speakers will include CEOs, senior executives, and partners from leading companies and venture firms.nThe course is divided into four modules: n1. An overview of the US Health Care System and the interplay between payers, providers, and innovatorsn2. Provider and payor organization models and incentive structuresn3. Innovator business models and issues, andn4. Drivers of system change including healthcare reform, payment models, and technology innovation.nnThe class will be taught primarily from the perspective of a business person operating a company rather than that of a policy maker, academic, or investor. While there will be a few lectures to provide background and frameworks for course topics, most classes will involve a case discussion and prominent guest speakers from the health care industry. Speakers and panelists in previous years have included CEOs and senior executives from Genentech, Gilead, Jazz Pharmaceuticals, Tenet Health, GE, Intermountain Healh, Practice Fusion, Safeway, and Genomic Health; venture investors from Venrock and NEA; and heads of the health care/biotech practices at McKinsey and Goldman Sachs.
Terms: Win | Units: 2
Instructors: ; Chess, R. (PI); Davis, S. (GP)

GSBGEN 552: Winning Writing

This two-week, six-session workshop will offer techniques and practical in-class exercises for writing better -- better memos, emails, feedback for colleagues, news releases, responses to questions from the media and from interviewers, and opinion pieces. Glenn Kramon, an editor who has helped New York Times reporters win 10 Pulitzer Prizes, will teach the course along with accomplished journalists with expertise in powerful, persuasive writing for business. They will provide not only helpful tips but constructive feedback on students' work. They will also share thoughts on how best to work with the news media.
Terms: Aut, Win, Spr | Units: 2

GSBGEN 565: Political Communication: How Leaders Become Leaders

Politics, perhaps like no other arena, provides a rich and dramatic laboratory for studying the art and science of influential communication. Whether it is a local school bond election or a Congressional race, a Presidential debate or a State of the Union Address, the demanding communications of politics provide insights into our own strengths and gaps as a communicator and leader. Political campaigns, by their very nature, are highly visible, oriented toward very specific objectives, and increasingly leverage a variety of new media platforms. They are often emotionally charged, and rife with conflict and drama. The principles of political communications transcend politics, and are useful guides for leaders in business, the non-profit community, as well as government. How candidates, elected officials, and leaders in all kinds of organizations communicate vision, values, and experience, as well as how they perform in very fluid environments, not the least of which may be during a crisis, has a great deal to do with their career success. nnIn its eighth year, this highly interactive course allows students to explore both theory and practice behind effective positioning and presentation. Students will analyze and evaluate both successful and unsuccessful communications strategies of political campaigns and candidates. They will explore historic examples of US Presidential debates, from Nixon/Kennedy to the present. Further they will experience political events as they happen -- with each class drawing lessons from political developments around the nation and the world. Students will also hone their own strategic communications skills in activities requiring both written and spoken communication. This is not a course in political science, American government, or in public speaking. However, the engaged student will gain insights into those areas as well.nnThe course is taught by David Demarest, Vice President of Public Affairs for Stanford University. Demarest has broad communications experience across the public and private sector in financial services, education, and government. After serving as Assistant U.S. Trade Representative, and Assistant Secretary of Labor in the Reagan Administration, in 1988 he served as Communications Director for Vice President George H. W. Bush's successful presidential campaign. He then became a member of the White House senior staff as White House Communications Director. After leaving government in 1993, he spent the next decade leading communications for two Fortune 50 companies, before coming to Stanford in 2005.
Terms: Aut, Win | Units: 2

GSBGEN 579: Authentic Agency

The basic assumption of `authentic agency' is as a leader, manager, or consultant your job requires working with people to make decisions and solve problems. Authentic agency is an intentional effort to influence congruent with one's motivating emotional-values schema. In accordance with this assumption and definition your major tool for influencing people and achieving results is via languaging - the interpersonal use of spoken and written words - values and emotions. The focus of this course is how to `effectively and meaningfully use authentic expression to influence individual and group performance. `Authentic Agency' will be conceptually and experientially explored as the expressive intersection of intentionality, emotions, and values. Specific classroom activities and peer feedback will heighten student awareness of their present personal `authentic agency schema'. Besides completing homework readings and review questions, students are expected to author and submit a brief (20 min writing) `authentic agency meaning-making log' after each class. Each student will also complete a one-on-one critical incident phone interview (40-50 min) with Professor Bristol aimed at helping them capture and expand their authentic agency schema. Students will be provided digital copies of this interview for their study.
Terms: Win, Spr | Units: 2

GSBGEN 589: Foundations in Social Impact

This course aims to introduce Social Impact Labs Fellows to different types of social impact organizations and nonprofit organizations, to their financial models, and to issues that arise in measuring their social impact. The course will also support development of the Social Impact Lab Fellows'€™ projects, through peer and faculty discussion and feedback.
Terms: Win | Units: 2 | Repeatable 2 times (up to 4 units total)

GSBGEN 598: Stanford-Tsinghua Exchange Program

This course is open only to students participating in the Stanford-Tsinghua Exchange Program and is required of those students. Requirements include researching and reporting on companies to be visited, attending lectures in preparation for the China visit, attending lectures at Tsinghua, and carrying out and reporting on a project with one or more Tsinghua student. Offered Pass/No Pass only. 2 units. Winter quarter.
Terms: Win | Units: 2
Instructors: ; Huang, S. (PI); Pola, M. (GP)

GSBGEN 697: Research Fellows Practicum

Terms: Aut, Win, Spr, Sum | Units: 1-7 | Repeatable 10 times (up to 99 units total)
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