GSBGEN 515:
Essentials of Strategic Communication
Successful leaders understand the power of authentic, memorable communication.nnnThis course uses the lens of oral communication and presentations, to introduce the essential elements of the strategic communication strategies that make authentic, memorable communication work.nnnFocusing on oral communication and presentation, we introduce the essentials of communication strategy and persuasion: audience analysis, message construction, communicator credibility, and delivery.nnnDeliverables include written documents, focusing on individual and team presentations, with students receiving continuous feedback to improve their communication effectiveness, and to sharpen their authentic leadership voice.nn nnThis highly interactive, practical course, is focused on feedback to help students at all levels of communication mastery develop confidence in their speaking and writing. Course includes presentations, assignments, lectures, discussions, simulated activities, in-class feedback, and filmed feedback.nn nnIn this course you will learn to:nn-Recognize strategically effective communicationnn-Implement the principles of strategic communication across different platformsnn-Develop clearly organized and effective presentations and documentsnn-Diagnose and expand, your personal authentic communication stylennnSelect the course format that will best meet your needs: autumn term offers a new immersive experience, in a compressed version of the course, in the winter a half-term version is offered, and in the spring the full term format is offered. All versions of the course offer the same opportunities for individual and group presentations and feedback with approximately the same amount of class time spread over two weeks (fall), five weeks (winter), or ten weeks (spring). As you make your super round selection, keep in mind that waitlists have been long for this course.
Terms: Aut, Win, Spr
| Units: 2