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1 - 1 of 1 results for: MKTG 534: The Travel and Airline Industry

MKTG 534: The Travel and Airline Industry

This class provides an overview of the travel and airline industry focusing on strategy, business models, operations and trends. Topics we will cover include competition, service delivery, distribution, pricing, planning and the use of analytics within verticals such as airlines, hotels, online travel agencies and cruises. We will also discuss trends such as the sharing economy and the role of user generated content in facilitating travel. We will hear from several C-level executives who have started or led businesses in the Travel Industry.
Terms: Aut | Units: 2
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