MKTG 240:
Marketing Management
The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management. Specifically, the goals are to introduce students to marketing strategy and the elements of marketing analysis; to familiarize students with the elements of the marketing functions (creating value, delivering value, capturing value, communicating value); and to provide students with a forum (both written and verbal) for practicing and presenting their own recommendations as well as for critically examining the recommendations of others. Students will develop their own business idea throughout the quarter, apply the marketing concepts and tools discussed in class, and collect feedback from their classmates. Each session will have a lecture followed by an interactive discussion.
Terms: Win
| Units: 3
2023-2024 Winter
-
MKTG 240 |
3 units |
UG Reqs: None |
Class #
33211
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Winter GFQ
| In Person
| Students enrolled: 33 / 35
01/11/2024 - 03/15/2024 Mon, Thu 8:15 AM - 9:35 AM at GSB McClelland 109 with Ding, Y. (PI); Kim, Y. (SI)
Instructors: Ding, Y. (PI); Kim, Y. (SI)
Notes: No Exam. P/F Not Allowed. Open to MBA1 students. Participation 20% Projects/Papers 80%. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Not Open to Non-GSB Students. Capacity limited to 35 students. Case and Problem Discussion.
-
MKTG 240 |
3 units |
UG Reqs: None |
Class #
33212
|
Section 02 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Winter GFQ
| In Person
| Students enrolled: 35 / 35
01/11/2024 - 03/15/2024 Mon, Thu 10:00 AM - 11:20 AM at GSB McClelland 109 with Ding, Y. (PI); Kim, Y. (SI)
Instructors: Ding, Y. (PI); Kim, Y. (SI)
Notes: No Exam. P/F Not Allowed. Open to MBA1 students. Participation 20% Projects/Papers 80%. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Not Open to Non-GSB Students. Capacity limited to 35 students. Case and Problem Discussion.
-
MKTG 240 |
3 units |
UG Reqs: None |
Class #
33213
|
Section 03 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Winter GFQ
| In Person
| Students enrolled: 35 / 35
01/11/2024 - 03/15/2024 Mon, Thu 1:15 PM - 2:35 PM at GSB McClelland 109 with Ding, Y. (PI); Kim, Y. (SI)
Instructors: Ding, Y. (PI); Kim, Y. (SI)
Notes: No Exam. P/F Not Allowed. Open to MBA1 students. Participation 20% Projects/Papers 80%. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Not Open to Non-GSB Students. Capacity limited to 35 students. Case and Problem Discussion.
-
MKTG 240 |
3 units |
UG Reqs: None |
Class #
33214
|
Section 04 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Winter GFQ
| In Person
| Students enrolled: 34 / 35
01/11/2024 - 03/15/2024 Mon, Thu 2:50 PM - 4:10 PM at GSB McClelland 109 with Ding, Y. (PI); Kim, Y. (SI)
Instructors: Ding, Y. (PI); Kim, Y. (SI)
Notes: No Exam. P/F Not Allowed. Open to MBA1 students. Participation 20% Projects/Papers 80%. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Not Open to Non-GSB Students. Capacity limited to 35 students. Case and Problem Discussion.
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