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1 - 1 of 1 results for: GSBGEN 564: The Entertainment Industry - An Intersection of Art and Commerce

GSBGEN 564: The Entertainment Industry - An Intersection of Art and Commerce

In this seminar we will explore the intersection of art and commerce in the entertainment industry. We will look at creating films and television programing that are artistically meaningful and/or have the potential for commercial success. This will include examining the major elements of storytelling. The class will also look in depth at the rapidly changing business of entertainment. The class will cover leadership in entertainment, the international scene, writing, directing, producing, television showrunning, managing creatives, and other key aspects of the industry. Films and television programming are often used as tools for social change, and we will examine this power. The entertainment industry is one of enormous importance - both from a business and cultural standpoint, and has influence on virtually every sphere of our society. Sometimes the industry can seem baffling, mercurial, and characterized more by madness than method. But despite its uncertainties, Hollywood does hav more »
In this seminar we will explore the intersection of art and commerce in the entertainment industry. We will look at creating films and television programing that are artistically meaningful and/or have the potential for commercial success. This will include examining the major elements of storytelling. The class will also look in depth at the rapidly changing business of entertainment. The class will cover leadership in entertainment, the international scene, writing, directing, producing, television showrunning, managing creatives, and other key aspects of the industry. Films and television programming are often used as tools for social change, and we will examine this power. The entertainment industry is one of enormous importance - both from a business and cultural standpoint, and has influence on virtually every sphere of our society. Sometimes the industry can seem baffling, mercurial, and characterized more by madness than method. But despite its uncertainties, Hollywood does have its own rules, rhythms, methods and strategies - and examining and evaluating them will be a part of this seminar. This is a time when many existing formulas are being reconsidered, retooled, or jettisoned, and rising technologies such as AI, and expanding international markets are having a profound impact on the industry - and tracking and analyzing this will be a significant part of the course. I will also bring some of my professional experiences into the classroom (including directing, writing, and producing for film and television, etc.), and discuss these experiences through the intersection of the business and creative sides of the industry. We will discuss the entertainment industry's future, and address varied and effective paths for creating entertainment product with artistic and/or commercial merit. Students taking the course will be asked to be part of an in-class group exercise, and also complete a final group project where there will be optional in-class presentations.
Terms: Aut | Units: 2
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