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1 - 1 of 1 results for: MKTG 641: Behavioral Research in Marketing I

MKTG 641: Behavioral Research in Marketing I

This course prepares the student to do empirical behavioral research. It will cover all aspects of the research process, from hypothesis generation to experimental design to data analysis to writing up your results and submitting them for publication.
Terms: Aut | Units: 3
Instructors: Wheeler, S. (PI)
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