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1 - 2 of 2 results for: Design and Launch your Product or Service

ME 301: LaunchPad:Design and Launch your Product or Service

This is an intense course in product design and development offered to graduate students only (no exceptions). In just ten weeks, we will apply principles of design thinking to the real-life challenge of imagining, prototyping, testing and iterating, building, pricing, marketing, distributing and selling your product or service. You will work hard on both sides of your brain. You will experience the joy of success and the (passing) pain of failure along the way. This course is an excellent chance to practice design thinking in a demanding, fast-paced, results-oriented group with support from faculty and industry leaders. This course may change your life. We will treat each team and idea as a real start-up, so the work will be intense. If you do not have a passionate and overwhelming urge to start a business or launch a product or service, this class will not be a fit. Teams must visit office hours in winter quarter (Tuesdays 2:30p-4:00p) in order to be considered for the course.
Terms: not given this year, last offered Spring 2018 | Units: 4 | Grading: Letter or Credit/No Credit

STRAMGT 328: Social Ventures Practicum

The Social Ventures Practicum is an experiential learning course for student teams actively working to launch a social venture (nonprofit or for-profit or tbd). SVP is often a useful follow-on for social venture start-up teams after product/service ideation courses such as STRAMGT 356: Startup Garage, the Design for Extreme Affordability sequence, or other startup/design thinking. In all cases, this course will focus on the additional elements of business planning needed to launch your venture successfully. Students who are beginning with a less-developed product/service idea for a social venture but are interested in taking this course are encouraged to reach out to the instructors, who will try to match them with existing teams. Other students who wish to take SVP to learn about social ventures but do not have a product/service idea similarly should reach out to instructors to see if they can be matched.In weekly sessions throughout the quarter, teams will work through topics unique more »
The Social Ventures Practicum is an experiential learning course for student teams actively working to launch a social venture (nonprofit or for-profit or tbd). SVP is often a useful follow-on for social venture start-up teams after product/service ideation courses such as STRAMGT 356: Startup Garage, the Design for Extreme Affordability sequence, or other startup/design thinking. In all cases, this course will focus on the additional elements of business planning needed to launch your venture successfully. Students who are beginning with a less-developed product/service idea for a social venture but are interested in taking this course are encouraged to reach out to the instructors, who will try to match them with existing teams. Other students who wish to take SVP to learn about social ventures but do not have a product/service idea similarly should reach out to instructors to see if they can be matched.In weekly sessions throughout the quarter, teams will work through topics unique to social ventures (e.g. mission, theory of change, impact measurement) as well as topics common to any venture, (e.g. product/service market fit, business/economic model, financial planning, early-stage financing, logistics, sales/distribution, and board/talent development). Each team will receive significant one-on-one coaching from the instructors, as well as opportunities to share their work with peers and learn from/present to guest speakers.
Units: 3 | Grading: GSB Letter Graded
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