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1 - 10 of 20 results for: GSBGEN ; Currently searching spring courses. You can expand your search to include all quarters

GSBGEN 310: The Impact of AI on Productivity and Personal Performance

This is a seminar of up to 35 students, with a mixture of GSB and non-GSB students. Much has been written about how jobs in firms are likely to change as a result of AI. The first objective of this course is to invite guest speakers from many sectors to address how they think their own jobs or similar jobs are likely to change as AI enters the products they produce (like Netflix products) and the jobs they do. For example, the speakers could be: an engineer in a software firm; a partner in a law firm; a headquarters employee in a big retail firm; or the founder of a new business. The second objective is to bring data to bear on the topic. We ask first, is AI a new technological revolution - like the past revolutions that introduced the steam engine or electrification - that will produce a sustained increase in GDP and productivity? We ask next, when AI or robotics have been introduced in the past twenty years, have these innovations been translated into improvements in individuals' pro more »
This is a seminar of up to 35 students, with a mixture of GSB and non-GSB students. Much has been written about how jobs in firms are likely to change as a result of AI. The first objective of this course is to invite guest speakers from many sectors to address how they think their own jobs or similar jobs are likely to change as AI enters the products they produce (like Netflix products) and the jobs they do. For example, the speakers could be: an engineer in a software firm; a partner in a law firm; a headquarters employee in a big retail firm; or the founder of a new business. The second objective is to bring data to bear on the topic. We ask first, is AI a new technological revolution - like the past revolutions that introduced the steam engine or electrification - that will produce a sustained increase in GDP and productivity? We ask next, when AI or robotics have been introduced in the past twenty years, have these innovations been translated into improvements in individuals' productivity and then higher wages? Are the AI innovations in the future likely to have a similar impact? Finally, for you as a student, the goals of this course are to give you a foundation for thinking about the broad consequences of the increasing use of AI, but also to think about how your work life is likely to be different from those who are working today.
Terms: Spr | Units: 3
Instructors: Shaw, K. (PI)

GSBGEN 312: I'm Just a Bill

This is a class on how public policy gets made at the highest levels of the federal government. In the first part of the quarter, lectures and discussions lead in to classrom simulations, in which students role-play as advisors to a U.S. president. You will learn how to analyze policy problems and design solutions, taking into account the multi-dimensional aspects of making federal policy and the many constraints upon those decisions.The second part of the class is a multi-week role-playing legislative simulation. Students will role-play as Members of the House of Representatives and Senate, or as senior advisors to a president. You will participate in legislative debate, voting, offering amendments, and extensive policy and legislative negotiation, with the goal of enacting a new law.
Terms: Spr | Units: 4

GSBGEN 315: Strategic Communication

Business leaders have marketing strategies, expansion strategies, finance strategies, even exit strategies. Successful leaders, however, also have communication strategies. This course will explore how individuals and organizations can develop and execute effective communication strategies for a variety of business settings.This course introduces the essentials of communication strategy and persuasion: audience analysis, communicator credibility, message construction and delivery. Deliverables will include written documents and oral presentations and you will present both individually and in a team. You will receive feedback to improve your communication effectiveness. In the final team presentation, your challenge is to craft an oral presentation that will persuade your audience to accept your strategic recommendations. By doing this, you will see why ideas, data and advocacy are combined for a professional, persuasive presentation. This practical course helps students develop confide more »
Business leaders have marketing strategies, expansion strategies, finance strategies, even exit strategies. Successful leaders, however, also have communication strategies. This course will explore how individuals and organizations can develop and execute effective communication strategies for a variety of business settings.This course introduces the essentials of communication strategy and persuasion: audience analysis, communicator credibility, message construction and delivery. Deliverables will include written documents and oral presentations and you will present both individually and in a team. You will receive feedback to improve your communication effectiveness. In the final team presentation, your challenge is to craft an oral presentation that will persuade your audience to accept your strategic recommendations. By doing this, you will see why ideas, data and advocacy are combined for a professional, persuasive presentation. This practical course helps students develop confidence in their speaking and writing through weekly presentations and assignments, lectures and discussions, guest speakers, simulated activities, and videotaped feedback. An important new feature of this course is that a team of external communications coaches work in concert with the professor to ensure that students get rigorous and individualized coaching and feedback.In this course you will learn to:- Create communication strategies at an individual and organizational level- Develop clearly organized and effective presentations and documents- Diagnose and expand your personal writing and oral delivery style - Adapt your delivery style to different material and audiences - Enhance oral delivery through effective visual aidsStudents at all levels of comfort and expertise with public speaking and business writing will benefit from this course. Waitlists have been long for this course, and you're encouraged to keep that in mind as you make your course selections. Waitlisted students are encouraged to attend the first two classes.
Terms: Aut, Win, Spr | Units: 4

GSBGEN 317: Reputation Management: Strategies for Successful Communicators

Successful leaders have to conceive, author, rebuild, pivot, differentiate, and finally maintain a personal reputation to make a lasting, recognizable and powerful identity. Reputation Management will explore how you can effectively communicate to create, adapt and maintain your personal reputation. Your reputation remains fluid as you navigate your career decisions and interact with different professionals along your journey. The course is designed along three interlocking elements: reputation management literature, relevant case studies, and curated guest speakers. Students will learn the fundamentals of strategic corporate communication and the risk of not managing reputation effectively. These frameworks will be extended with specific case studies to illustrate where individuals, groups, and firms have faced the challenge of managing reputation effectively. We will focus on both traditional and virtual components of communication including the relevancy of online reputation managem more »
Successful leaders have to conceive, author, rebuild, pivot, differentiate, and finally maintain a personal reputation to make a lasting, recognizable and powerful identity. Reputation Management will explore how you can effectively communicate to create, adapt and maintain your personal reputation. Your reputation remains fluid as you navigate your career decisions and interact with different professionals along your journey. The course is designed along three interlocking elements: reputation management literature, relevant case studies, and curated guest speakers. Students will learn the fundamentals of strategic corporate communication and the risk of not managing reputation effectively. These frameworks will be extended with specific case studies to illustrate where individuals, groups, and firms have faced the challenge of managing reputation effectively. We will focus on both traditional and virtual components of communication including the relevancy of online reputation management. Finally we will invite well-known leaders from a range of industries who have built and sustained their reputations, through effective communication. Each leader has had to manage their reputations in the public eye, and alongside their peers, supervisors, and employees. Guests will be invited to discuss their conscious and unplanned strategies of how to successfully communicate the kind of person, leader, innovator, or public figure they strive to be. Students will benefit from a rich blend of frameworks, cases, and speakers enabling them to successfully enter the work force and create their own, personal reputations. Students will create a case study drawn from their own experience (or personal network), of a reputation dilemma. A final assignment requires students to research their own reputation history by projecting what they think their reputation is, creating their own survey for friends, colleagues and employers to take, conduct three interviews about their personal reputation with three individuals who have worked closely with them, and then synthesize all this feedback into a cohesive paper and short video that reflects their authentic work and personal reputation. Throughout the course students will post at least one blog drawn from class concepts and respond to posts by peers in the class.
Terms: Spr | Units: 3
Instructors: Kluger, A. (PI)

GSBGEN 319: Strategic Philanthropy and Impact Investing

The course will be structured around the perspective of a foundation or a high net worth individual who has decided to devote substantial resources to philanthropy and wishes to decide which philanthropic goals to pursue and how best to achieve them. Although there are no formal prerequisites for the course, we will assume that students have experience working at a foundation, nonprofit organization, impact investing fund, or similar organization, or have taken an introductory course in strategic philanthropy such as GSBGEN 381. (With the exception of several classes on strategy and evaluation, there is no substantial overlap with Paul Brest's course, Problem Solving for Social Change ( GSBGEN 367), which has a different focus from this one.)
Terms: Spr | Units: 3

GSBGEN 333: Technology Licensing

Licensing of technology and its corresponding intellectual property is big business, and integral to the business plans and competitive strategies of start-ups and Fortune 500 companies alike. Although the annual dollar magnitude of licenses of patents and other technology-related IP is difficult to estimate due to the proprietary nature of much of the data, academic studies peg the U.S. IP licensing market at ~$66B, and the global market at ~$180B. The development and evolution of technology standards and interoperability requirements, regulatory overlays that require technologies outside a company's core competencies, the proliferation and widespread enforcement of patents, the rapid expansion of IP-based business models, and the staggering expense and uncertain benefits of internal R&D, among other things, have combined to weigh heavily on the buy side of the make/buy scale, and to amplify the importance of inbound and outbound licensing arrangements for both start-up and Fortune 50 more »
Licensing of technology and its corresponding intellectual property is big business, and integral to the business plans and competitive strategies of start-ups and Fortune 500 companies alike. Although the annual dollar magnitude of licenses of patents and other technology-related IP is difficult to estimate due to the proprietary nature of much of the data, academic studies peg the U.S. IP licensing market at ~$66B, and the global market at ~$180B. The development and evolution of technology standards and interoperability requirements, regulatory overlays that require technologies outside a company's core competencies, the proliferation and widespread enforcement of patents, the rapid expansion of IP-based business models, and the staggering expense and uncertain benefits of internal R&D, among other things, have combined to weigh heavily on the buy side of the make/buy scale, and to amplify the importance of inbound and outbound licensing arrangements for both start-up and Fortune 500 companies. Because licenses are complex legal agreements with important legal consequences, it is tempting for business executives to delegate to lawyers the negotiation of the non-economic terms of their companies' technology license agreements. The problem with such an approach, however, is that so-called "non-economic" terms can have significant and occasionally mortal economic and business consequences. While no business person should grapple with such issues in the context of a large or complex license agreement without legal counsel, it is critical that the business person understand the consequences, negotiating levers and trade-offs themselves, for at their core, the decisions to be made on these issues are business decisions, not legal ones. This course is organized around two hypothetical companies seeking to negotiate a technology license agreement. Both parties operate under a common set of "public" facts, and each responds as well to "private" facts relevant to various business priorities and issues. Students are divided into three-person teams, each representing one or the other of the hypothetical companies, and collaborate over multiple sessions to develop a strategic business approach and then to negotiate a licensing agreement. Lectures are focused on the business, and to a lesser extent, legal issues arising in complex licensing arrangements, and are designed to give students the context and perspective they need to participate effectively in licensing strategy development and negotiation. By immersing teams of business students in a multi-session licensing negotiation, it is the objective of this course to enable them to better understand and think critically about the principal issues that arise in the conceptualization and negotiation of technology license agreements.
Terms: Spr | Units: 3
Instructors: Abramson, R. (PI)

GSBGEN 339: Negotiation Dynamics in Sports, Entertainment and Media

Negotiation is a central part of business in the worlds of sports and entertainment. This course will examine negotiation dynamics and key takeaways for general management from multiple different settings where negotiations had an important role--these will include preparing for a negotiation, the negotiation process itself, contractual outcomes of negotiation and their execution and in some cases litigation. The settings will include negotiations over player and actor contracts, negotiations between leagues and players associations, negotiations between investors and movie companies, and negotiations between content providers (both in sports and entertainment) and distribution partners (such as cable stations, international media companies, and online companies such as Netflix). Each of the six sessions is planned to include at least one and in some cases two guests that have had extensive experience in negotiations.
Terms: Spr | Units: 3

GSBGEN 352: Winning Writing

This twice-a-week full-quarter workshop will offer techniques and practical in-class exercises for writing better -- better memos, emails, feedback for colleagues, news releases, responses to questions from the media and from interviewers, and opinion pieces. Glenn Kramon, an editor who has helped New York Times reporters win 10 Pulitzer Prizes, will teach the course along with accomplished journalists with expertise in powerful, persuasive writing for business. They will provide not only helpful tips but constructive feedback on students' work. They will also share thoughts on how best to work with the news media.
Terms: Aut, Spr | Units: 3
Instructors: Kramon, G. (PI)

GSBGEN 368: Managing Difficult Conversations

This elective 3-unit course is offered to MBA, MD, and other graduate students, and to MBA students who aspire to improve their ability to deal effectively with difficult professional and interpersonal situations. The course will be taught by William F. Meehan III, the Raccoon Partners Lecturer in Strategic Management, Stanford Graduate School of Business and Charles G. Prober, M.D., Professor of Pediatrics, Microbiology & Immunology and Senior Associate Vice Provost for Health Education, Stanford School of Medicine. The course, which will be case-based, will involve frequent student-to-student and student-to-instructor role-playing in authentic, difficult professional and interpersonal situations. Topic-specific experts often will be present to participate as class guests. Relevant principles of professionalism, leadership, and psychology underlie the course pedagogy. Students will be expected to attend all classes unless excused in advance. Class preparation will include reading of a more »
This elective 3-unit course is offered to MBA, MD, and other graduate students, and to MBA students who aspire to improve their ability to deal effectively with difficult professional and interpersonal situations. The course will be taught by William F. Meehan III, the Raccoon Partners Lecturer in Strategic Management, Stanford Graduate School of Business and Charles G. Prober, M.D., Professor of Pediatrics, Microbiology & Immunology and Senior Associate Vice Provost for Health Education, Stanford School of Medicine. The course, which will be case-based, will involve frequent student-to-student and student-to-instructor role-playing in authentic, difficult professional and interpersonal situations. Topic-specific experts often will be present to participate as class guests. Relevant principles of professionalism, leadership, and psychology underlie the course pedagogy. Students will be expected to attend all classes unless excused in advance. Class preparation will include reading of assigned cases; analysis of the cases and recommendations as to how to confront specific difficult conversations (consistent with assigned study questions); and reading of assigned background material. It is important that all students participate actively in classroom discussions. Class size will be limited to 40 students per the following: (1) a maximum of 20 MBA students and (2) a maximum of 20 non-GSB graduate students. Non-GSB students enroll under INDE 238; see Notes for more information.
Terms: Win, Spr | Units: 3

GSBGEN 370: Power of You: Women in Leadership

All leaders face a host of challenges, but women leaders encounter an additional set of obstacles and considerations - institutional, economic, cultural, familial and beyond. These issues are often exacerbated for women from underrepresented groups. GG370 Power of You: Women in Leadership will provide students (of any gender identity) with over 180 concrete research-based strategies, tools and tactics for addressing these challenges. This course will prepare students not only to be more successful in workplaces as they currently exist, but also to create inclusive and equitable workplaces for the future - regardless of what industry, role or professional purpose they pursue. The course will establish a leadership paradigm "legacy leadership" that inspires and equips students to create a transformational legacy through empowering others, particularly those who traditionally have not had equal access to opportunities, networks and/or mentorship. In class and in written reflections, stude more »
All leaders face a host of challenges, but women leaders encounter an additional set of obstacles and considerations - institutional, economic, cultural, familial and beyond. These issues are often exacerbated for women from underrepresented groups. GG370 Power of You: Women in Leadership will provide students (of any gender identity) with over 180 concrete research-based strategies, tools and tactics for addressing these challenges. This course will prepare students not only to be more successful in workplaces as they currently exist, but also to create inclusive and equitable workplaces for the future - regardless of what industry, role or professional purpose they pursue. The course will establish a leadership paradigm "legacy leadership" that inspires and equips students to create a transformational legacy through empowering others, particularly those who traditionally have not had equal access to opportunities, networks and/or mentorship. In class and in written reflections, students will deeply explore issues including, but not limited to: the likeability paradox; family and work; diversity, inclusivity and opportunity; intersectional identities; managing voice and reputation; leadership styles; mentorship and sponsorship; courage and fear; and creating social value. Students will develop a legacy leadership action plan that articulates how they will empower others, lead with intentional inclusivity and create social value. In class and at small group lunches, students will engage directly with industry leaders such as Meg Whitman (Quibi), Dr. Priscilla Chan (Chan Zuckerberg Initiative), Mary Barra (General Motors), Judy Smith (Smith & Company), Sheryl Sandberg (Lean In & Facebook), Linnea Roberts (Gingerbread Capital) and Indra Nooyi (formerly PepsiCo), among others.
Terms: Spr | Units: 3
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