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This course examines behavioral approaches to understanding social media. The course will begin by discussing the design factors that shape behavior online, considering research in human-computer interaction that reflects and reveals communication practices and contexts. Next, the course will examine the psychological aspects of computer-mediated communication and virtual collaboration, including impression formation and management, deception, audience and social networks. Finally, the course will explore the ways in which human behavior is situated inside of social and institutional structures and cultural formations; and with that in mind, it will examine the complex interactions between behavior, society, and information technology.