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LINGUIST 148: Language of Advertising

A good ad takes the language we all share and manipulates it in creative, sometimes unique ways to influence our thoughts and our behavior. This course explores the range of techniques that advertisers use to express propositions that we consumers will notice, enjoy, and accept. Because advertising is quick to pick up on new trends, tracing the changes over the past century will allow us to re-experience the huge shifts in culture and media that have happened since then. The most effective advertisers understand us really well. Their choice of words, structure, image, and sometimes sound together form a careful composition. By taking apart some great past ads, we'll indirectly be looking at ourselves, as seen by the advertiser. Many of the techniques in ads are adapted from our own normal linguistic behavior. For example, think of how you adjust your vocabulary and tone to the person you're talking to, whether a friend, a professor, or a parent. This lecture course will include weekly input from students, who will present examples to form the basis for discussion and discovery.
Terms: not given this year, last offered Spring 2017 | Units: 4 | UG Reqs: WAY-A-II | Grading: Letter or Credit/No Credit

MUSIC 1: Musical Genius: Exemplars in the History of Organized Sound

How does music work? A broad exploration of music as defined by three major components (i) Theories of Music (elements and parameters), (ii) Histories of Music (cultures and people), and (iii) Practitioners of Music (musicians and scholars). Lecture, discussion, guided critical listening and viewing of audio, video, and live performance, and creation of self-curated mini-projects.
Terms: Aut | Units: 3 | UG Reqs: WAY-A-II | Grading: Letter or Credit/No Credit

MUSIC 1A: Music, Mind, and Human Behavior

An introductory exploration of the question of why music is a pervasive and fundamental aspect of human existence. The class will introduce aspects of music perception and cognition as well as anthropological and cultural considerations.
Terms: Win | Units: 3 | UG Reqs: GER:DB-Hum, WAY-A-II | Grading: Letter or Credit/No Credit

MUSIC 2A: The Symphony

Symphonic literature 1750 to the present, with emphasis on developing listening skills and preparation for attending a live performance. Ability to read music not required.
Terms: Win | Units: 3 | UG Reqs: GER:DB-Hum, WAY-A-II | Grading: Letter or Credit/No Credit

MUSIC 2C: An Introduction to Opera

The lasting appeal of opera as a lavishly hybrid genre from the 1600s to the present. How and why does opera set its stories to music? What is operatic singing? Who is the audience? How do words, music, voices, movement, and staging collaborate in different operatic eras and cultures? Principal works by Monteverdi, Handel, Mozart, Verdi, Wagner, Strauss, Britten, and Adams. Class studies and attends two works performed by the San Francisco Opera.
Terms: not given this year, last offered Autumn 2017 | Units: 3 | UG Reqs: GER:DB-Hum, WAY-A-II | Grading: Letter or Credit/No Credit

MUSIC 7B: Musical Cultures of the World

Ethnomusicologists study music in human life. Music is with us as we articulate and define social identities¿punk rocker, student, Japanese-American, member of a sorority, Catholic, radical, etc...and as we acquire new identities through rites of passage such as weddings, graduations, and initiation ceremonies. Many of life¿s most intense moments are accompanied or created by music, but music can also be part of the everyday, with us as we work, move, and socialize. This course is about what music does in human life and what it means to participants. In other words, it is about the myriad ways that music makes us human. We will address musical meanings and practices in selected regions of Africa, Asia, Europe, and the Americas. As you encounter music in an increasingly connected world, this course will provide you with a new awareness of musical diversity and of the social implications of music making.
Terms: Spr | Units: 2-3 | UG Reqs: GER:DB-Hum, GER:EC-GlobalCom, WAY-A-II, WAY-ED | Grading: Letter or Credit/No Credit
Instructors: Hoh, L. (PI)

MUSIC 8A: Rock, Sex, and Rebellion

Development of critical listening skills and musical parameters through genres in the history of rock music. Focus is on competing aesthetic tendencies and subcultural forces that shaped the music. Rock's significance in American culture, and the minority communities that have enriched rock's legacy as an expressively diverse form. Lectures, readings, listening, and video screenings. Attendance at all lectures is required.
Terms: Spr | Units: 3 | UG Reqs: GER:DB-Hum, GER:EC-AmerCul, WAY-A-II, WAY-ED | Grading: Letter or Credit/No Credit

MUSIC 14N: Women Making Music (FEMGEN 13N)

Preference to freshmen. Women's musical activities across times and cultures; how ideas about gender influence the creation, performance, and perception of music.
Terms: not given this year, last offered Autumn 2017 | Units: 3 | UG Reqs: GER:DB-Hum, GER:EC-Gender, WAY-A-II, WAY-ED | Grading: Letter or Credit/No Credit

MUSIC 17N: The Operas of Mozart

Preference to freshmen. Four of Mozart's mature operas, the earliest works in the operatic repertoire never to go out of fashion. What accounts for this extraordinary staying power? Focus on the history of their composition, performance, and reception, and their changing significance from Mozart's time to the present.
Terms: Win | Units: 3 | UG Reqs: GER:DB-Hum, WAY-A-II | Grading: Letter or Credit/No Credit
Instructors: Berger, K. (PI)

MUSIC 18A: Jazz History: Ragtime to Bebop, 1900-1940 (AFRICAAM 18A)

From the beginning of jazz to the war years.
Terms: Win | Units: 3 | UG Reqs: GER:DB-Hum, GER:EC-AmerCul, WAY-A-II | Grading: Letter or Credit/No Credit
Instructors: Low, M. (PI)
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