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STRAMGT 321: Create a New Venture: From Idea to Launch I

S321/S322 is an integrated lab course in Entrepreneurship designed to teach students the process of creating a new viable venture - from idea to launch. It is a dynamic and interactive course organized around projects undertaken by teams of 3 to 4 registered students from the MSx and MBA programs, together with other graduate students within Stanford who bring expertise of particular relevance to the idea being pursued. This course is designed not only for students with immediate entrepreneurial aspirations, but also for any student considering starting an entrepreneurial venture at some point in his or her career. The course is a two quarter class, with admission to the class by team and idea. In the winter quarter, teams will research, craft, test and morph their idea into a viable business concept. In the spring quarter they will further refine their concept and develop a strategy and plan to attract financial, human and other resources. At the end of the spring quarter, teams will more »
S321/S322 is an integrated lab course in Entrepreneurship designed to teach students the process of creating a new viable venture - from idea to launch. It is a dynamic and interactive course organized around projects undertaken by teams of 3 to 4 registered students from the MSx and MBA programs, together with other graduate students within Stanford who bring expertise of particular relevance to the idea being pursued. This course is designed not only for students with immediate entrepreneurial aspirations, but also for any student considering starting an entrepreneurial venture at some point in his or her career. The course is a two quarter class, with admission to the class by team and idea. In the winter quarter, teams will research, craft, test and morph their idea into a viable business concept. In the spring quarter they will further refine their concept and develop a strategy and plan to attract financial, human and other resources. At the end of the spring quarter, teams will present their plan to a panel of experts and potential investors to simulate the funding process. The course builds on important research, and finding as they relate to the process of new venture creation. The teaching method is primarily learning by doing (LBD) through a structured process, supported by relevant lectures and exercises. Extensive field research and prototype product development are integral to the course. Learning is further enhanced through meetings with the instructor, coaching by experienced mentors and review by peers. Since admittance to S321/S321 is by team and the quality of their idea, team formation for S321 takes place during the autumn quarter. Informal student meetings/mixers will be held to facilitate team formation and idea generation. Each team of 3-4 students should preferably consist of 1 or more MSx students and graduate students from the MBA program or other Schools - Engineering, Medicine, Law, Science, and Education - to bring diversity and depth to the team. In the Spring Quarter teams are admitted to S322 from S321 and other experiential Stanford GSB and Engineering classes based on quality of their venture, research and team. The application-selection process is described on the S321/S322 website.
Units: 3 | Grading: GSB Letter Graded
Instructors: Rohan, D. (PI)
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