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OIT 356: Electronic Business

The course focuses on the analysis and design of business models that are enabled by Information Technology (IT). It considers the impact of IT on multiple industries and ways to take advantage of new opportunities that are enabled by new technologies. Preparation includes case studies involving both qualitative and quantitative analyses; homework assignments involving quantitative and some qualitative analyses; pre-class online quizzes and a group project involving the design of a new business model that takes advantage of modern IT. A typical class will cover an aspect of a business model which is enabled by IT in an industry which is transformed by technology. Sample topics include the transformation of retail, media, electronic commerce logistics, transportation and healthcare. Some classes will focus on the interaction of strategy and IT, building on what you learned earlier in the program. Students opting to go into technology would probably benefit the most from the course, but this will require a significant time commitment. For students rooted in technology, some of the classes will reinforce and structure things they have experienced already, and others would introduce them to new applications. MSx students are invited to petition to take the course.
Terms: Win | Units: 3
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