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OIT 356: Electronic Business

The course focuses on the analysis and design of business models that are enabled by Information Technology (IT). It considers the impact of IT on multiple industries and ways to take advantage of new opportunities that are enabled by new technologies. Instructional methods include case studies involving both qualitative and quantitative analyses; homework assignments involving quantitative and some qualitative analyses; and a course project involving the design of a new or incremental business model that takes advantage of modern IT. nnA typical class will cover an aspect of a business model which is enabled by IT in an industry which is transformed by technology. Sample topics include the transformation of retail, media, electronic commerce logistics, disruptive technologies, value chain coordination in healthcare, and mobile value chains.nnThe course requires a strong analytic background and knowledge of fundamental aspects of IT. MSx students may petition to take the course.
Units: 3 | Grading: GSB Letter Graded
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