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OB 388: Leadership in the Entertainment Industry

The entertainment industry is one of the largest and most important industries in the world - both from a business and cultural standpoint. It is characterized by tremendous opportunities and great uncertainties. The industry is undergoing great change as new technologies and expanding markets transform the way entertainment is produced and disseminated throughout the world. For these reasons, this dynamic industry creates opportunities for entrepreneurial students interested in leaving an artistic or creative imprint on the world. This course is designed to help prepare students for careers in the media industries, and to explore leadership within them. The industry is truly an intersection of art and commerce, and the major portion of the course will involve bringing to the class leaders who represent key areas of the entertainment industry, on both the business and creative sides. As with any business, the entertainment industry is driven by the vision of its leaders. These leaders more »
The entertainment industry is one of the largest and most important industries in the world - both from a business and cultural standpoint. It is characterized by tremendous opportunities and great uncertainties. The industry is undergoing great change as new technologies and expanding markets transform the way entertainment is produced and disseminated throughout the world. For these reasons, this dynamic industry creates opportunities for entrepreneurial students interested in leaving an artistic or creative imprint on the world. This course is designed to help prepare students for careers in the media industries, and to explore leadership within them. The industry is truly an intersection of art and commerce, and the major portion of the course will involve bringing to the class leaders who represent key areas of the entertainment industry, on both the business and creative sides. As with any business, the entertainment industry is driven by the vision of its leaders. These leaders make financial and artistic decisions daily, and manage staff and productions with the goal of producing entertainment product meant to be seen as widely as possible, and meant to make a profit. It is hoped that through interaction with these speakers, students will see the potential of strong leadership and how it works to advance entertainment companies and the films and TV programming they produce. Topics to be examined include project development, production, and marketing; emerging technologies and their impact on the industry; the roles of studio, network and gaming executives, directors, film and television producers, writers, actors, agents, and others play in the making and distribution of film and television productions; and the intersection of Silicon Valley and Hollywood. The theory behind this course is that by listening to, and questioning the class speakers, coupled with class research papers, students will emerge with a deeper understanding of the entertainment industry. The class is also intended to give students a view of first-rate leadership in general, and to present what it takes to be a successful, inspiring, and forward-thinking leader in entertainment.
Terms: Spr | Units: 3
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