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111 - 120 of 206 results for: MS

MS&E 267: Service Operations and the Design of Marketplaces

The service sector accounts for approximately 80% of GDP and employment in the US. It is therefore imperative to develop efficient and effective operations of services. The management of service operations can require quite different constraints and objectives than manufacturing operations. The course examines both traditional and new approaches for achieving operational competitiveness in service businesses including (online) marketplaces. Topics include the service concept and operations strategy, the design of effective service delivery systems, capacity management, queuing, quality, revenue management as well as concepts from the design of marketplaces such as matching, congestion and auctions.
Terms: Win | Units: 3

MS&E 270: Strategy in Technology-Based Companies

For graduate students only. Introduction to the basic concepts of strategy, with emphasis on high technology firms. Topics: competitive positioning, resource-based perspectives, co-opetition and standards setting, and complexity/evolutionary perspectives. Limited enrollment. Students must attendnand complete an application at the first class session.
Terms: Aut | Units: 3-4

MS&E 271: Global Entrepreneurial Marketing

Introduces core marketing concepts to bring a new product or service to market and build for its success. Geared to both entrepreneurs and intrapreneurs alike who have a passion for innovation. Course themes include: Identifying markets and opportunities, defining the offering and customer experience, creating demand, generating revenue, and measuring success. The team-based final focuses on developing a go-to-market strategy based on concepts from the course. Learn about managing self, building culture and teams, strategically think about your contribution as entrepreneur or intrapreuneur to an organization, community or society at large. Highly experiential and project based. Limited enrollment.
Terms: Aut | Units: 3-4

MS&E 272: Entrepreneurship without Borders

How and why does access to entrepreneurial opportunities vary by geographic borders, racial/gender borders, or other barriers created by where or who you are? What kinds of inequalities are created by limited access to capital or education and what role does entrepreneurship play in upward mobility in societies globally? What are the unique issues involved in creating a successful startup in Europe, Latin America, Africa, China or India? What is entrepreneurial leadership in a venture that spans country borders? Is Silicon Valley-style entrepreneurship possible in other places? How does an entrepreneur act differently when creating a company in a less-developed institutional environment? Learn through forming teams, a mentor-guided startup project focused on developing students' startups in international markets, case studies, research on the unequal access to wealth creation and innovation via entrepreneurship, while also networking with top entrepreneurs and venture capitalists who work across borders.
Terms: Aut | Units: 3-4

MS&E 273: Venture Creation for the Real Economy (CEE 246)

A project-based course where teams of 4 prepare their entrepreneurial venture for fundraising and launch. Students acquire the experience of an early-stage entrepreneur as they progress through stages of team building, opportunity assessment, product-market fit analysis, business model architecture, go-to market strategy, product planning, financial modelling, and fundraising planning. The course structure includes weekly workshops, guest presentations from seasoned entrepreneurs, weekly meetings with the teaching team, and one-on-one support from a dedicated industry mentor. The experience culminates in three pitches to panels of VCs and other industry experts. By the end of the class, successful students will be equipped with the knowledge and network to create impactful business ideas, many of which have been launched from this class. Open to all Stanford students. No prerequisites. For more information, visit the course website: https://web.stanford.edu/class/msande273. Enrolment by application: https://web.stanford.edu/class/msande273/apply.
Terms: Spr | Units: 3-4

MS&E 274: Dynamic Entrepreneurial Strategy

Dynamic Entrepreneurial Strategy: Primarily for graduate students. How entrepreneurial strategy focuses on creating structural change or responding to change induced externally. Grabber-holder dynamics as an analytical framework for developing entrepreneurial strategy to increase success in creating and shaping the diffusion of new technology or product innovation dynamics. Topics: First mover versus follower advantage in an emerging market; latecomer advantage and strategy in a mature market; strategy to break through stagnation; and strategy to turn danger into opportunity. Modeling, case studies, and term project.
Terms: Spr | Units: 3
Instructors: Tse, E. (PI)

MS&E 275: Intelligent Growth in Startups

Explore the foundational and strategic elements needed for startups to be designed for "venture scale" at inception. Themes include controversial and disruptive insights, competitive analysis, network effects, organizational design, and capital deployment. Case studies, expert guests, and experiential learning projects will be used. Primarily for graduate students. Limited enrollment. Admission by application. Recommended: basic accounting.
Last offered: Winter 2020

MS&E 276: Entrepreneurial Management and Finance

For graduate students only, with a preference for engineering and science majors. Emphasis on managing high-growth, early-stage enterprises, especially those with innovation-based products and services. Students work in teams to develop skills and approaches necessary to becoming effective entrepreneurial leaders and managers. Topics include assessing risk, understanding business models, analyzing key operational metrics, modeling cash flow and capital requirements, evaluating sources of financing, structuring and negotiating investments, managing organizational culture and incentives, managing the interplay between ownership and growth, and handling adversity and failure. Limited enrollment. Admission by application. Prerequisite: basic accounting.
Terms: Spr | Units: 3

MS&E 277A: Entrepreneurial Leadership

This course sequence is part of the Accel Leadership Program which accepts 24 technically-minded students from across Stanford. The program focuses on how to lead entrepreneurial ventures, with a focus on startup strategy, organizational structure, securing resources, operating models, and how to build an effective team. There will be skill-building workshops as well as living case studies with startup founders. Each student will be on a team that will tackle a real world business problem for a high growth venture and present their findings to the class. The selection process will run during Fall quarter 2020, and applications will be available at https://stvp.stanford.edu/students
Terms: Win | Units: 3
Instructors: Seelig, T. (PI)

MS&E 277B: Entrepreneurial Leadership

This course sequence is part of the Accel Leadership Program which accepts 24 technically-minded students from across Stanford. The program focuses on how to lead entrepreneurial ventures, with a focus on startup strategy, organizational structure, securing resources, operating models, and how to build an effective team. There will be skill-building workshops as well as living case studies with startup founders. Each student will be on a team that will tackle a real world business problem for a high growth venture and present their findings to the class. The selection process will run during Fall quarter 2020, and applications will be available at https://stvp.stanford.edu/students
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