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KOREA 252: Modernization and Design - A South Korean Case Study (KOREA 152)

Design products are intimately intertwined with the lives of the people, who use them every day. Studying design is, thereby, studying the lives of the people and visual and material culture created by design. Korea saw immense changes in the twentieth century both politically and economically and design's role, as well as culture design creates, radically shifted with these changes. In this course, we trace the trajectory that "modern design" took since its arrival in Korea: how it served the purposes of the state and conglomerates, how it contributed to the emergence of creative industries, and most importantly, how it shaped the lives of the average Korean people in its every step of the way. The first trademarks, the first Hangul typefaces, the "Bulldozer" development of Seoul, construction of middle-class taste, designs for the 1998 Olympic Games, Korean conglomerate's design management strategies as well as "vernacular designs" will be examined.
Terms: Aut | Units: 3-5
Instructors: Jung, G. (PI)
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