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11 - 18 of 18 results for: GSBGEN

GSBGEN 513: Using Technology and Market Interventions to Solve Social Problems

This course will focus on finding solutions to social problems enabled by technology, where market failures prevent the solutions from being provided by the private market, and where market-based interventions can be used to create the appropriate incentives for the solutions to be created and implemented. We will provide a conceptual framework that identifies strong candidates for market shaping interventions, and review a number of problem areas and categories of solutions. Students will research and evaluate potential technological solutions to social problems.
Units: 2 | Grading: GSB Student Option LTR/PF

GSBGEN 515: Essentials of Strategic Communication

Successful leaders understand the power of authentic, memorable communication.This course uses the lens of oral communication and presentations, to introduce the essential elements of the strategic communication strategies that make authentic, memorable communication work. Focusing on oral communication and presentation, we introduce the essentials of communication strategy and persuasion: audience analysis, message construction, communicator credibility, and delivery. Deliverables include written documents, focusing on individual and team presentations, with students receiving continuous feedback to improve their communication effectiveness, and to sharpen their authentic leadership voice. This highly interactive, practical course, is focused on feedback to help students at all levels of communication mastery develop confidence in their speaking and writing. Course includes presentations, assignments, lectures, discussions, simulated activities, in-class feedback, and filmed feedback. more »
Successful leaders understand the power of authentic, memorable communication.This course uses the lens of oral communication and presentations, to introduce the essential elements of the strategic communication strategies that make authentic, memorable communication work. Focusing on oral communication and presentation, we introduce the essentials of communication strategy and persuasion: audience analysis, message construction, communicator credibility, and delivery. Deliverables include written documents, focusing on individual and team presentations, with students receiving continuous feedback to improve their communication effectiveness, and to sharpen their authentic leadership voice. This highly interactive, practical course, is focused on feedback to help students at all levels of communication mastery develop confidence in their speaking and writing. Course includes presentations, assignments, lectures, discussions, simulated activities, in-class feedback, and filmed feedback. In this course you will learn to: 1) Recognize strategically effective communication 2) Implement the principles of strategic communication across different platforms 3) Develop clearly organized and effective presentations and documents 4) Diagnose and expand, your personal authentic communication style. As you make your super round selection, keep in mind that wait lists have been long for this course.
Units: 2 | Grading: GSB Letter Graded

GSBGEN 568: Managing Difficult Conversations

This elective 2-unit course is offered to all medical students, residents, and fellows, and to GSB students who aspire to improve their ability to deal effectively with difficult interpersonal situations. The course will be taught by William F. Meehan III, the Lafayette Partners Lecturer in Strategic Management, Stanford Graduate School of Business and Charles G. Prober, M.D., Professor of Pediatrics, Microbiology & Immunology and Senior Associate Vice Provost for Health Education, Stanford School of Medicine. The course, which will be case-based, will involve frequent student-to-student and student-to-instructor role-playing in authentic medical interactions and difficult interpersonal situations. Topic-specific experts often will be present to participate as class guests. Relevant principles of professionalism, leadership, and psychology underlie the course pedagogy. There will be seven classes held on Wednesdays beginning April 10th and concluding on May 22nd. Students will be expec more »
This elective 2-unit course is offered to all medical students, residents, and fellows, and to GSB students who aspire to improve their ability to deal effectively with difficult interpersonal situations. The course will be taught by William F. Meehan III, the Lafayette Partners Lecturer in Strategic Management, Stanford Graduate School of Business and Charles G. Prober, M.D., Professor of Pediatrics, Microbiology & Immunology and Senior Associate Vice Provost for Health Education, Stanford School of Medicine. The course, which will be case-based, will involve frequent student-to-student and student-to-instructor role-playing in authentic medical interactions and difficult interpersonal situations. Topic-specific experts often will be present to participate as class guests. Relevant principles of professionalism, leadership, and psychology underlie the course pedagogy. There will be seven classes held on Wednesdays beginning April 10th and concluding on May 22nd. Students will be expected to attend all classes unless excused in advance. Class preparation will include reading of assigned cases; analysis of the cases and recommendations as to how to confront specific difficult conversations (consistent with assigned study questions); and reading of assigned background material. It is important that all students participate actively in classroom discussions. For GSB students, 50% of the final grade will depend on classroom performance; the remainder will be based on a final written assignment of 3-5 pages. GSB students will be graded on a Pass/Fail basis. The course will be ungraded for medical students, residents and fellows. All students will be expected to complete the written assignment. Class size will be limited to 40 students per the following: (1) a maximum of 20 GSB students and (2) a maximum of 20 medical students, residents, and fellows.
Units: 2 | Grading: GSB Pass/Fail

GSBGEN 578: Is the Internet Broken?

This interdisciplinary course examines the promise, peril, and possible future of the Internet and the impact of the World Wide Web on our lives. We will explore the most pressing contemporary issues facing the Internet, including debates on privacy, antitrust, freedom of speech, access, neutrality, and regulation. We will also unpack the claim that "decentralization," as it has grown with new technologies such as blockchain and crypto assets, captures the original vision of the Internet. A key question we will address is: What should be the roles of markets, governments, and different stakeholders in shaping the Internet? Students will have the opportunity to reflect on their own motivations and roles as digital consumers, potential innovators, and future leaders in this process. Guests from the tech sector and elsewhere will enrich our discussion. Co-Instructor: Jonathan Dotan.
Units: 2 | Grading: GSB Student Option LTR/PF

GSBGEN 585: Project You: Building and Extending your Personal Brand

GSB Graduates will be entering and re-entering the workforce needing to know and understand how to build, broadcast, maintain and protect their personal brand. Project You will help each student realize: What is a personal brand and how can it be unleashed as a valuable, competitive advantage? Why do you need a personal brand? How do you differentiate yourself and create a brand identity and strategy? How do you use social and traditional media to enhance your brand effectively as well as measure the metrics of social media responses? And how do you know when to pivot and evolve your brand for sustainability? GSB Lecturer, Allison Kluger, a former Television Executive and Co-Lecturer, Tyra Banks, Supermodel/Entrepreneur/Television Executive/Business CEO, will lead this class. They will help students create their own specific image to support their brand, teach them how to navigate on-air exposure, and help them create a long-term strategy for how to promote their personal brand across more »
GSB Graduates will be entering and re-entering the workforce needing to know and understand how to build, broadcast, maintain and protect their personal brand. Project You will help each student realize: What is a personal brand and how can it be unleashed as a valuable, competitive advantage? Why do you need a personal brand? How do you differentiate yourself and create a brand identity and strategy? How do you use social and traditional media to enhance your brand effectively as well as measure the metrics of social media responses? And how do you know when to pivot and evolve your brand for sustainability? GSB Lecturer, Allison Kluger, a former Television Executive and Co-Lecturer, Tyra Banks, Supermodel/Entrepreneur/Television Executive/Business CEO, will lead this class. They will help students create their own specific image to support their brand, teach them how to navigate on-air exposure, and help them create a long-term strategy for how to promote their personal brand across several media platforms. Within a highly interactive learning environment, image transformations, live broadcasting of presentations at a television station, live streaming of portions of the class on Facebook Live, and YouTube recordings of presentations will all be part of the assignments and requirements. The class culminates with the students sharing their honed personal brand to the public via three viable platforms (Facebook Live, local television, YouTube) to jump-start their personal brand extension. A 1:30 video stating "Who you are, what your personal brand is, and what you want it to be?" will be a mandatory requirement before Class #1.
Units: 2 | Grading: GSB Letter Graded

GSBGEN 595: High-Stakes Decision Making

Effective decision making is a critical skill for political and business leaders. Decisions must be made under pressure and often with incomplete information. George Osborne was Chancellor of the Exchequer of the United Kingdom in the aftermath of the global economic crisis, and this class will study three of the biggest challenges global economic policy makers faced during this time. Students will gain a framework for how senior leaders approach decision making, and will be given the chance to put this into practice. Each class will include a simulation where students are put in the role of a senior policy maker facing a key decision.
Units: 1 | Grading: GSB Student Option LTR/PF
Instructors: Osborne, G. (PI)

GSBGEN 641: Advanced Empirical Methods

This course covers various advanced quantitative methods with applications in marketing and economics. Topics include simulation-based estimation, dynamic decision processes, and other topics relating to empirical models of demand and supply. The course stresses the conceptual understanding and application of each technique. Students will learn to apply these techniques using Matlab or an equivalent language.
Units: 3 | Grading: GSB Letter Graded
Instructors: Hartmann, W. (PI)

GSBGEN 697: Research Fellows Practicum

Units: 1-6 | Repeatable for credit | Grading: GSB Pass/Fail
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