GSBGEN 515:
Essentials of Strategic Communication
For Summer 2021: Business leaders have marketing strategies, expansion strategies, finance strategies, even exit strategies. Successful leaders, however, also have communication strategies. This course will explore how individuals and organizations can develop and execute effective communication strategies for a variety of business settings. This course introduces the essentials of communication strategy and persuasion: audience analysis, communicator credibility, message construction and delivery. Deliverables will include written documents and oral presentations and you will present both individually and in a team. You will receive feedback to improve your communication effectiveness. This practical course helps students develop confidence in their speaking and writing through weekly presentations and assignments, lectures and discussions, guest speakers, simulated activities, and videotaped feedback. An important feature of this course is that there are two faculty members working in concert to ensure that students get rigorous and individualized coaching and feedback. In this course you will learn to: - Create communication strategies at an individual and organizational level - Develop clearly organized and effective presentations and documents - Diagnose and expand your personal writing and oral delivery style - Adapt your delivery style to different material and audiences - Enhance oral delivery through effective visual aids Students at all levels of comfort and expertise with public speaking and business writing will benefit from this course.
Terms: Aut, Win, Spr, Sum
| Units: 2
2020-2021 Autumn
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1236
|
Section 01 |
Grading: GSB Student Option LTR/PF |
WKS |
Session: 2020-2021 Autumn GFQ
| Remote: Synchronous
| Students enrolled: 38 / 42
09/21/2020 - 11/20/2020 Mon 8:10 AM - 9:30 AM with Abrahams, M. (PI); Hansen, K. (SI)
Instructors: Abrahams, M. (PI); Hansen, K. (SI)
Notes: Course instruction will be a mix of online and in-person formats at the published times. Some courses may have additional opportunities for interaction with faculty. Equivalent to GSBGEN 315; students cannot take both. No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. Open to MBA, MSx, and GSB PhD students. The following are equivalent:GSBGEN 315,515&239. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. P/F Allowed. Capacity limited to 42 students. Delivered via Zoom at published times.
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1237
|
Section 02 |
Grading: GSB Student Option LTR/PF |
WKS |
Session: 2020-2021 Autumn GFQ
| Remote: Synchronous
| Students enrolled: 18
09/21/2020 - 11/20/2020 Mon 4:20 PM - 5:40 PM with Abrahams, M. (PI); Hansen, K. (SI)
Instructors: Abrahams, M. (PI); Hansen, K. (SI)
Notes: Course instruction will be a mix of online and in-person formats at the published times. Equivalent to GSBGEN 315; students cannot take both. No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. Open to MBA, MSx, and GSB PhD students. The following are equivalent:GSBGEN 315,515&239. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. P/F Allowed. Capacity limited to 42 students. Delivered via Zoom at published times.
2020-2021 Winter
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1171
|
Section 01 |
Grading: GSB Student Option LTR/PF |
WKS |
Session: 2020-2021 Winter GFQ
| In Person
| Students enrolled: 34 / 42
01/04/2021 - 03/12/2021 Mon 8:10 AM - 9:30 AM with Abrahams, M. (PI); Hansen, K. (SI)
Instructors: Abrahams, M. (PI); Hansen, K. (SI)
Notes: Any absence has an impact on participation. Pre-notified absences have a smaller impact. Equivalent to GSBGEN 315; students cannot take both. No Exam. Mix of online and in-person at published times. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. P/F Allowed. Capacity limited to 42 students.
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1172
|
Section 02 |
Grading: GSB Student Option LTR/PF |
WKS |
Session: 2020-2021 Winter GFQ
| In Person
| Students enrolled: 34 / 42
01/04/2021 - 03/12/2021 Mon 4:50 PM - 6:10 PM with Abrahams, M. (PI); Hansen, K. (SI)
Instructors: Abrahams, M. (PI); Hansen, K. (SI)
Notes: Any absence has an impact on participation. Pre-notified absences have a smaller impact. Equivalent to GSBGEN 315; students cannot take both. No Exam. Mix of online and in-person at published times. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. P/F Allowed. Capacity limited to 42 students.
2020-2021 Spring
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1176
|
Section 01 |
Grading: GSB Student Option LTR/PF |
WKS |
Session: 2020-2021 Spring GFQ
| Remote: Synchronous
| Students enrolled: 32 / 42
04/01/2021 - 06/02/2021 Mon 8:00 AM - 9:20 AM with Abrahams, M. (PI); Hansen, K. (SI)
Instructors: Abrahams, M. (PI); Hansen, K. (SI)
Notes: Any absence has an impact on participation. Pre-notified absences have a smaller impact. Equivalent to GSBGEN 315; students cannot take both. No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. P/F Allowed. Capacity limited to 42 students. Delivered via Zoom at published times.
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1177
|
Section 02 |
Grading: GSB Student Option LTR/PF |
WKS |
Session: 2020-2021 Spring GFQ
| Remote: Synchronous
| Students enrolled: 34 / 42
04/01/2021 - 06/02/2021 Mon 4:40 PM - 6:00 PM with Abrahams, M. (PI); Hansen, K. (SI)
Instructors: Abrahams, M. (PI); Hansen, K. (SI)
Notes: Any absence has an impact on participation. Pre-notified absences have a smaller impact. Equivalent to GSBGEN 315; students cannot take both. No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. P/F Allowed. Capacity limited to 42 students. Delivered via Zoom at published times.
2020-2021 Summer
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
23012
|
Section 01 |
Grading: GSB Student Option LTR/PF |
WKS |
Session: 2020-2021 Summer G01
| In Person
| Students enrolled: 20 / 39
06/21/2021 - 07/02/2021 Mon, Wed, Thu 4:50 PM - 6:10 PM with Alper, B. (PI); Kluger, A. (SI)
06/21/2021 - 07/02/2021 Mon, Wed, Thu 3:00 PM - 4:20 PM at GSB Gunn 101 with Alper, B. (PI); Kluger, A. (SI)
Instructors: Alper, B. (PI); Kluger, A. (SI)
Notes: No Exam. Participation 20% Projects/Papers 80%. Capacity limited to 40 students. Open to MSx students. Mandatory attendance. Absences impact grade. 3 Individual Projects/Papers. P/F Allowed. Not Open to Non-GSB Students. In-person class meetings.