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91 - 100 of 141 results for: COMM

COMM 119S: Social Psychology of Large-Scale Media Interventions

As Internet use continues to increase around the globe, social and entertainment media are quickly becoming the preferred modes of communication among the new generation of learners. A growing body of literature suggests that leveraging the psychologically powerful elements of these new forms of media and relevant content can be an effective way to motivate positive behavior and attitude change. Theory-based examples of using media for positive change can be found in areas such as energy consumption, health maintenance, driving safety, and classroom performance. Many other potential applications of this approach have also been identified.nThrough a review of social psychology and media effects literature, this course will provide an introduction to the social science of new media and its potential to affect positive change on a large scale. The first half of the course will be spent exploring psychological processes and associated media effects research to equip students with a fundamental understanding of how humans process interactive media. The second half of the course will leverage this foundation to explore highly social new media and innovative applications of this technology for positive social change. The course will conclude with a group project and presentation that discusses the possibility of using new media to address critical issues in society. Along the way, we will compare different theoretical approaches to media psychology, varying concepts of what constitutes a psychological intervention, and how social media might be used to overcome weaknesses in historical social systems.
Terms: Sum | Units: 3 | Grading: Letter or Credit/No Credit

COMM 121S: The Human Relationship with Machines

This course will survey ways in which people have thought about machines, in social and moral terms, from the late 18th century to the mid-20th century. Students will read mostly primary and secondary historical sources, originally published among industrial countries including France, Holland, England, Germany, and the United States, that illustrate major points of contention between actors brought into contact with one another through machine technologies. By the end of the course, students will have a greater understanding of the particular stances taken toward machines throughout modernity, how communication between people during this period has been shaped and occasioned by machines, the variety of forms taken by that communication, and what this history could mean for the role played by machines in our own lives. Topics include the censorship of Julien Offray de la Mettrie, automata and industrialization in 18th century England, the English and French Luddite movements, the literary dystopias of Samuel Butler and Charles Dickens, the American machine breakers movement, Taylorism and technocracy, and the post-war perspectives of Norbert Wiener and Martin Heidegger.
Terms: not given this year | Units: 3 | Grading: Letter or Credit/No Credit

COMM 130N: The idea of a free press

Preference to freshmen. An examination of the meaning of freedom of the press, tied to but not bound by various Supreme Court rulings on the scope and purpose of the First Amendment's speech and press clauses. Discussions will include a look at the recent and rapid computerization of communication and what it portends for the future of a free press.
Terms: Spr | Units: 3-4 | UG Reqs: GER:DB-SocSci | Grading: Letter (ABCD/NP)
Instructors: Glasser, T. (PI)

COMM 134: Public Participation and Public Policy (COMM 234)

Examines the role of public participation in public policy making. Around the world, policymakers seek to engage their publics. But, even though public participation is important, it is also problematic. Public meetings can become dysfunctional and turn into media spectacles instead of actually gathering the opinions of the public. The question becomes, when and how should the public be consulted in order to effectively impact public policies? There are consequences of engaging the public, and this seminar explores the methods used to engage publics around the world.
Terms: not given this year | Units: 4-5 | Grading: Letter or Credit/No Credit

COMM 147: Modern History and Future of Journalism (COMM 247)

(Graduate students register for COMM 247.) The birth and evolution of local and national television news. The modern history of newspapers. Can they survive in the era of online journalism?
Terms: alternate years, given next year | Units: 4-5 | Grading: Letter or Credit/No Credit

COMM 161: Research Seminar on Political Campaigns

This seminar will provide students with the opportunity to design and implement a research project concerning the effects of campaigns on public opinion/voting preference. The first half of the course will expose students to principles of research design (including field experiments, surveys and content analysis) and major repositories of election and campaign data including the American National Election Studies, the Wisconsin Advertising Database, and other compilations of national and statewide polls. The second half of the course will cover recent scholarship into the effects of exposure to political campaigns on vote choice, turnout, polarization, and related outcomes. Prerequisite: COMM162/ Polisci 120b
Terms: not given this year | Units: 4 | Grading: Letter (ABCD/NP)

COMM 163: Running Time: Running and Winning Elections (POLISCI 229R)

This course aims to teach you the nuts-n-bolts of political campaigning. How do campaign consultants organize a campaign, draft a strategy, come up with a theme, target voters, raise money, write and produce ads and get voters to the ballot? Drawing upon academic writings in the fields of political science and communication, articles by campaign consultants, TV ads, and documentaries, you will learn all about how elections are won and lost. You will master, and yet learn to be critical of, current electoral politics with their emphasis on money, polls, and sound bites. Finally, you will harness this new knowledge to do some good, by promoting a worthy cause.
Terms: not given this year | Units: 5 | Grading: Letter (ABCD/NP)

COMM 167: Advanced Seminar in Virtual Reality Research

Restricted to students with previous research experience in virtual reality. Experimental methods and other issues.
Terms: not given this year | Units: 1-3 | Grading: Satisfactory/No Credit

COMM 177G: Specialized Writing and Reporting: Covering Silicon Valley (COMM 277G)

(Graduate students register for COMM 277G.) Business reporting basics in the context of Silicon Valley's technology scene. Prerequisite: 104 or consent of instructor.
Terms: Win | Units: 4-5 | Grading: Letter (ABCD/NP)
Instructors: Grimes, A. (PI)

COMM 195: Honors Thesis

Qualifies students to conduct communication research. Student must apply for department honors thesis program during Spring Quarter of junior year.
Terms: Aut, Win, Spr, Sum | Units: 5 | Repeatable for credit | Grading: Letter (ABCD/NP)
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