GSBGEN 515:
Essentials of Strategic Communication
Successful leaders understand the power of authentic, memorable communication.This course uses the lens of oral communication and presentations, to introduce the essential elements of the strategic communication strategies that make authentic, memorable communication work.Focusing on oral communication and presentation, we introduce the essentials of communication strategy and persuasion: audience analysis, message construction, communicator credibility, and delivery.Deliverables include written documents, focusing on individual and team presentations, with students receiving continuous feedback to improve their communication effectiveness, and to sharpen their authentic leadership voice. This highly interactive, practical course, is focused on feedback to help students at all levels of communication mastery develop confidence in their speaking and writing. Course includes presentations, assignments, lectures, discussions, simulated activities, in-class feedback, and filmed feedback. In this course you will learn to:-Recognize strategically effective communication-Implement the principles of strategic communication across different platforms-Develop clearly organized and effective presentations and documents-Diagnose and expand, your personal authentic communication styleAs you make your super round selection, keep in mind that wait lists have been long for this course.
Terms: Aut, Win, Spr
| Units: 2
2019-2020 Autumn
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1172
|
Section 01 |
Grading: GSB Letter Graded |
WKS |
Session: 2019-2020 Autumn GFQ
| In Person
| Students enrolled: 38 / 42
09/23/2019 - 12/06/2019 Mon 8:00 AM - 9:45 AM at GSB Class of 1968 106 with Abrahams, M. (PI); Hansen, K. (SI)
Instructors: Abrahams, M. (PI); Hansen, K. (SI)
Notes: No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. P/F Allowed with Permission of Instructor. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Capacity limited to 42 students. Workshop.
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1173
|
Section 02 |
Grading: GSB Letter Graded |
WKS |
Session: 2019-2020 Autumn GFQ
| In Person
| Students enrolled: 41 / 42
09/23/2019 - 12/06/2019 Mon 10:00 AM - 11:45 AM at GSB Class of 1968 106 with Abrahams, M. (PI); Hansen, K. (SI)
Instructors: Abrahams, M. (PI); Hansen, K. (SI)
Notes: No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. P/F Allowed with Permission of Instructor. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Capacity limited to 42 students. Workshop.
2019-2020 Winter
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1189
|
Section 01 |
Grading: GSB Letter Graded |
WKS |
Session: 2019-2020 Winter GFQ
| In Person
| Students enrolled: 41 / 42
01/06/2020 - 03/13/2020 Mon 8:00 AM - 9:45 AM at GSB Class of 1968 106 with Abrahams, M. (PI); Hansen, K. (SI)
Instructors: Abrahams, M. (PI); Hansen, K. (SI)
Notes: No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. P/F Allowed with Permission of Instructor. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Capacity limited to 42 students. Workshop.
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1190
|
Section 02 |
Grading: GSB Letter Graded |
WKS |
Session: 2019-2020 Winter GFQ
| In Person
| Students enrolled: 41 / 42
01/06/2020 - 03/13/2020 Mon 4:30 PM - 6:15 PM at GSB Class of 1968 106 with Abrahams, M. (PI); Hansen, K. (SI)
Instructors: Abrahams, M. (PI); Hansen, K. (SI)
Notes: No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. P/F Allowed with Permission of Instructor. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Capacity limited to 42 students. Workshop.
2019-2020 Spring
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1180
|
Section 01 |
Grading: GSB Student Option LTR/PF |
WKS |
Session: 2019-2020 Spring GFQ
| In Person
| Students enrolled: 27 / 42
04/02/2020 - 06/02/2020 Mon 8:00 AM - 9:45 AM at GSB Class of 1968 102 with Abrahams, M. (PI); Hansen, K. (SI)
Instructors: Abrahams, M. (PI); Hansen, K. (SI)
Notes: No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. P/F Allowed. Capacity limited to 42 students. Workshop.
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1181
|
Section 02 |
Grading: GSB Student Option LTR/PF |
WKS |
Session: 2019-2020 Spring GFQ
| In Person
| Students enrolled: 25 / 40
04/02/2020 - 06/02/2020 Mon 4:30 PM - 6:15 PM at GSB Class of 1968 102 with Abrahams, M. (PI); Hansen, K. (SI)
Instructors: Abrahams, M. (PI); Hansen, K. (SI)
Notes: No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. P/F Allowed. Capacity limited to 42 students. Workshop.