printer friendly pageCOMM 153: Political Campaigning in the Internet Age (COMM 253)
This course will acquaint students with the changing environment for campaigns posed by the rise of the Internet. So much of the traditional way analysts have understood campaigns has revolved around television as the primary mode of campaign communication. The rise of the Internet, nonlinear television programming, and mobile communication enables new forms of campaigning. This course will examine the relevant social science on these topics, while at the same time bringing in guest lecturers from industry, campaigns, and media. Requirements: Students will be required to complete a 25 page research paper on a topic relevant to the course.
Last offered: Winter 2017
COMM 153A: Policy, Politics, and the Presidency: Understanding the 2016 Campaign from Start to Finish (COMM 253A, POLISCI 72, PUBLPOL 146, PUBLPOL 246)
(Same as
LAW 7057). In 2016, Americans will once again go to the polls to select a new president. But what will actually happen behind-the-scenes between now and then is largely a mystery to most. This course will introduce students to the nuts-and-bolts of a presidential campaign. Each week, we will explore a different topic related to running for the presidency -- policy formation, communications, grassroots strategy, digital outreach, campaign finance -- and feature high-profile guest speakers who have served in senior roles on both Democratic and Republican campaigns. Students, guests, and faculty will also participate in discussions on how these topics will relate to the 2016 presidential contest, which will begin in earnest over the course of the quarter.
Last offered: Winter 2017
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