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STRAMGT 322: Create a New Venture: From Idea to Launch II

S321/S322 is an integrated lab course in Entrepreneurship designed to teach students the process of creating a new viable venture - from Idea to Launch. It is a dynamic and interactive course organized around projects undertaken by teams of 3 to 4 registered students from the MSx and MBA programs, together with other graduate students from within Stanford who bring expertise of particular relevance to the idea being pursued, e.g. engineering, CS or medicine. This course is designed not only for students with immediate entrepreneurial aspirations but also for any student considering starting an entrepreneurial venture at some point in his or her career. The course is a two-quarter class, with admission to the class by team and idea. In the winter quarter, teams will research, craft, test and morph their idea into a viable business concept. In the spring quarter, they will further test, refine their concept and develop a strategy and plan to attract financial, human and other resources. At the end of the spring quarter, teams will present their plan to a panel of experts and potential investors to simulate the funding process. The course builds on important research, successes, and findings as they relate to the process of new venture creation. The teaching method is through a structured process of relevant mini-lectures, exercises and active in-depth team learning by doing (LBD). Extensive field research and prototype product development are integral to the course. Learning is further enhanced through meetings with the instructor, coaching by their assigned experienced mentors, experts, and review by peers. Informal student meetings/mixers will be held in the autumn quarter to further facilitate the formation of teams and assist in idea generation. The application process for S321/322,¿Create A New Venture: from Idea to Launch¿ is described on the course website.
Units: 3 | Grading: GSB Letter Graded
Instructors: ; Rohan, D. (PI)

STRAMGT 351: Building and Managing Professional Sales Organizations

The focus of this class is on the challenges and key issues associated with the creation and management of a professional sales organization. Our emphasis is developing and managing the selling effort of business-to-business and business-to-consumer capital goods and services. There will be relatively little emphasis on sales technique (i.e., students should not expect a course on "How to be a Better Salesperson"). The course is organized to follow the development of the sales function from strategic inception through to execution and implementation: choosing a go-to-market model (e.g., direct sales, no/low touch, VARs, OEMs, hybrid models); building and structuring the sales organization (e.g., sales learning curve, organizational structure, allocating territories and quotas); and managing the sales force (e.g., hiring/firing, compensation, forecasting, culture). We will address these topics in the context of both early stage ventures and later stage enterprises.
Units: 4 | Grading: GSB Letter Graded

STRAMGT 353: Entrepreneurship: Formation of New Ventures

This course is offered for students who at some time may want to undertake an entrepreneurial career by pursuing opportunities leading to partial or full ownership and control of a business. The course deals with case situations from the point of view of the entrepreneur/manager rather than the passive investor. Many cases involve visitors, since the premise is that opportunity and action have large idiosyncratic components. Students must assess opportunity and action in light of the perceived capabilities of the individuals and the nature of the environments they face. The course is integrative and will allow students to apply many facets of their business school education. Each section will have a specific focus.
Units: 4 | Grading: GSB Letter Graded

STRAMGT 355: Managing Growing Enterprises

This course is offered for students who, in the near term, aspire to the management and full or partial ownership of a new or newly-acquired business. The seminar, which is limited to 45 students, has a strong implementation focus, and deals in some depth with certain selected, generic entrepreneurial issues, viewed from the perspective of the owner/manager. Broad utilization is made of case materials, background readings, visiting experts, and role playing. Throughout the course, emphasis is placed on the application of analytical tools to administrative practice.
Units: 3 | Grading: GSB Letter Graded

STRAMGT 502: Systems Leadership for the Digital Industrial Transformation

This course explores the details of how leaders at the world's biggest companies are driving frame-breaking transformational change inside of organizations that have grown up with an industrial foundation, or who are moving into the industrial sector as a new entrant. The course will delve into the need for systems thinking at multiple levels - of products, organizations, cultures and individuals. We will draw upon both academic theories of transformational organizational change and also the real-world implementation challenges that confront leaders who are moving simultaneously with both unprecedented scale and speed. The sessions will examine a variety of firms and industries being affected by the blend of digital and physical in order to lay out the unique operational and organizational challenges in a global context. How specifically should operating rhythms be changed and adjusted during this radical transformation? How does management both train a workforce with new skillsets and also hire new employees with different talents? What are the unique internal challenges for industrial firms as they add digital products and services? What are the likely forces of resistance to these changes, and how should leaders effectively move companies whose histories have spanned over 100+ years? How should management ensure that existing revenue streams do not atrophy prematurely and how should these challenges be communicated to public markets?In addition, from the perspective of new entrants, we will study how companies can quickly grow and scale when leadership has the benefit of being unencumbered by legacy systems, but also face unexpected challenges when they do not have the deep industry and domain knowledge or institutional culture that can provide insights into the demands of customers, channels and governments.
Units: 2 | Grading: GSB Letter Graded

STRAMGT 503: Spontaneous Management

In this class, you will learn techniques for improving your spontaneity, creativity, presence, and collaboration skills, all of which contribute to your becoming a more effective and inspirational leader. This class is based on the techniques that improv actors use on stage when they make up scenes, songs, or even entire plays on the spot. Improv teaches you to do many things at once: be completely present, think on your feet, quickly get in sync with others, read the room, and be agile at using what the situation presents you. As a leader in business, you will benefit from this same skill set. Whether you are presenting to your board, brainstorming & designing with colleagues, or mentoring new talent - learning some building blocks of improv will give you valuable new tools for interacting effectively with others. The course will cover topics such as storytelling, effective brainstorming, understanding and using status, creative collaboration, and risk taking.
Units: 2 | Grading: GSB Pass/Fail

STRAMGT 510: Conversations in Management

This case-based course is offered for students who want to refine their ability to manage challenging professional conversations. The class, which is limited to 32 students, will focus on the preparation for and execution of role-played dialogue as well as on postmortem analysis. Most of the respondent roles will be external to one's company, and some will be front line or mid-level people with limited educational credentials. Broad utilization will be made of background readings plus visiting case protagonists and experts. There will be nine class sessions, each of one hour and forty-five minutes.
Units: 2 | Grading: GSB Letter Graded

STRAMGT 519: Equity By Design: Building Diverse and Inclusive Organizations

This course equips you to create, build and lead equitable organizations. We will learn the power of iD&I - that is, how we can be change agents by involving key stakeholders, casting the right vision, and constructing the right interactions to unlock the true potential of diversity in teams and organizations. We will discuss the power of inclusion as itrelates to the employee and customer experience. We will study effective strategies for designing diverse and inclusive companies, and will address the barriers and myths related to meritocracy. We'll look at approaches to organizational design that limit unconscious bias and produce more objective decisions across the employee experience - from engaging and hiring candidates to retaining employees and helping them thrive. We'll dive into how to create inclusive cultures and a sense of belonging. Finally, we will learn tools and techniques to empower change for ourselves and others. Experts in diversity and inclusion, and executives at companies that have successfully incorporated inclusion programs, will join us for the class discussions.
Units: 2 | Grading: GSB Letter Graded

STRAMGT 549: Search Fund Garage

Search Fund Garage is an intensive hands-on, project-based course for students planning to pursue a search fund directly after or within a few years of graduation. Students will learn from the instructors, course peers, and class visitors, particularly top current search entrepreneurs, CEOs, attorneys and investors. This course is designed to assist students who are seriously pursuing a search fund, although some enrolled students will likely end up deciding not to pursue one. Those who have taken Entrepreneurial Acquisition (S543) or engaged in meaningful conversation with the teaching team will benefit the most from this more advanced, experiential course. By the end of the course, students will be prepared to or will already have raised search capital and launched their search, if they choose to do so. Pursuing custom self-developed work plans that target the aspect of the search fund path most relevant to them at the time of the course, students will evaluate and attract investors, structure their search entity, set up their process and outreach materials, identify attractive industries and companies, begin to reach out to business owners, and develop wisdom about what makes a deal attractive or unattractive, among other things. Students will work with business owners, mentors and industry experts to deeply understand the search fund model. Each student, or team, will contact real business owners and receive feedback on how they can be a more effective search fund entrepreneur. This course is offered by the Graduate School of Business. The class will combine the processes taught in Entrepreneurial Acquisition (S543) and detailed in the Primer on Search Funds (2016) with elements from the discovery process taught in Startup Garage (in particular, running preliminary experiments to test proposed methodologies). The course provides a supportive yet challenging environment that will help students step outside of their comfort zone and accelerate learning. By the end of the course each will be better prepared to launch a search than many of the searchers who have come before.
Units: 2 | Grading: GSB Pass/Fail
Instructors: ; Kelly, P. (PI); Risk, G. (SI)

STRAMGT 579: The Political Economy of China

The evolving organization of the Chinese economy, with special emphasis on the following topics: the integration of the Communist Party organization with government entities and enterprises; the successive phases of market reform; the evolution of ownership and the nature of property rights; corporate restructuring and corporate governance; banking and finance; taxation and government revenue; the strengths and weaknesses of the national development model and the current domestic and international challenges to China's economic rise.
Units: 2 | Grading: GSB Letter Graded
Instructors: ; Walder, A. (PI)

STRAMGT 582: Building Strategic Competence: Observations from Battlegrounds Overseas and in Washington, D.C.

This course addresses the issues faced in assuming executive responsibility, developing clear visions and missions, understanding complex problem sets, building teams, and developing strategies to overcome obstacles and take advantage of opportunities. It is offered for students who might lead large, complex organizations or pursue opportunities leading to partial or full ownership and control of a business as well as those who want to serve in senior positions in government. The course draws on the experience of the lecturer as a general officer in the Army and as the 26th Assistant to the President for National Security Affairs to illuminate critical aspects of leadership, strategy development, and effective implementation. The course places personal experiences in historical context and in context of select leadership and management literature.
Units: 2 | Grading: GSB Student Option LTR/PF

STRAMGT 583: The Challenges in/with China

The general objective of the course is to develop a better understanding of the changing socio-economic and political situation in China (with its challenges for China, for the United States and for the rest of the world). It should make then less difficult to define sustainable strategies for managing effectively in China and for handling the evolving interdependence between China and the US, between China and the rest of the world. From assessing critically the performance of China today, students will get an insight in the current complex dynamics of China renaissance/transformation, of its originality, and we will discuss current scenarios, with their business and socio-political consequences on the medium term. From this analysis and with a prospective perspective in mind, we will explore alternative approaches and propose responsible management practices required to build, overtime, a mutually rewarding, growing interdependence. More specifically, the course will initially identify the multi-causality behind China's achievements, its catching up process and discuss some of the dysfunctions associated, today, with such performance. The conditions of management effectiveness required to enter and succeed overtime in the Chinese market will be identified while the challenges faced by the global expansion of Chinese firms overseas (beyond the Belt and Road Initiative) will be illustrated. The course will rely upon different pedagogical methods; it will create conditions to share and leverage participants' experience and it will make use of a number of cases and research results.
Units: 2 | Grading: GSB Student Option LTR/PF
Instructors: ; de Bettignies, H. (PI)
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