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MS&E 271: Global Entrepreneurial Marketing

Skills needed to market new technology-based products to customers around the world. Case method discussions. Cases include startups and global high tech firms. Course themes: marketing toolkit, targeting markets and customers, product marketing and management, partners and distribution, sales and negotiation, and outbound marketing. Team-based take-home final exam. Limited enrollment.
Terms: Win | Units: 3-4 | Grading: Letter (ABCD/NP)
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