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STRAMGT 573: Moore's Law and the Convergence of Computing and Communications; Strategic Thinking in Action (I)

This six-session 2-point Bass seminar will involve students (maximum 20) in using strategic thinking to analyze the evolution of the semiconductor industry through the eyes of several key companies. The purpose of the seminar is to help students sharpen their skills in strategic recognition and in leading strategic change in large complex systems where technology trends play a major role in business outcomes. While the instructors will provide relevant pre-readings related to these topics, students will be expected to complement these materials with their own research of theoretical and empirical sources. After an initial lecture reviewing tools and industry dynamics, class discussions will focus on the situations of specific industry leaders. For the first 90 minutes of each of the next four sessions, we will be joined by a C-level executive from a leading semiconductor player to discuss his or her perspectives. Students will be expected to help structure the discussion and move it forward toward conclusions. Students will organize into 3-4 teams each focused on one of the sub-sectors or companies and prepare a five-to-ten page group report and present their most important findings and conclusions during the last class.
Terms: Aut | Units: 2
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