OIT 356: Electronic Business
This course focuses on the way information technology affects the structure of firms, industries and business models. It considers the impact of information technology on multiple industries and how you can take advantage of new opportunities that are enabled by new technologies. The course is a compressed 2-unit course, where each session comprises a lecture followed by the application of the concepts to specific companies or industries. The workload is above the GSB average. The course assumes a good understanding of business applications of information technology. Topics include: Electronic platforms, business models for online retail, electronic commerce logistics, disruptive technologies, value chain coordination in healthcare, and mobile value chains.
Terms: Win
| Units: 2
Instructors:
Mendelson, H. (PI)
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