GSBGEN 520:
The Frinky Science of the Human Mind
The exponential growth in our understanding of the workings of the human brain has led to a rather startling and maybe embarrassing (even depressing) conclusion. While the human brain is unique among species in its ability to strategize, conceptualize, hypothesize, etc., it is now undeniable that most of our decisions, behaviors and experiences are shaped by instinctual brain systems. Thus, constituting the broad goals of this seminar, it behooves us to first understand the workings of the instinctual brain and then leverage this understanding to craft solutions for real-world issues from the vantage points of the "firm" as well you as an individual, a leader and an innovator. Topics that will be covered from your vantage point include leadership skills including being effective at influencing key stakeholders within and outside the firm and being effective at making decisions, personal as well as professional. Topics that will be covered from the firm's vantage point include crafting superior value propositions at the decision as well as the experience phases of the "customer" journey, fostering an innovative organizational culture and developing incentives to increase employee engagement.
Terms: Aut, Spr
| Units: 2
2013-2014 Autumn
-
GSBGEN 520 |
2 units |
UG Reqs: None |
Class #
38225
|
Section 01 |
Grading: GSB Letter Graded |
SEM |
Session: 2013-2014 Autumn G01
| In Person
| Students enrolled: 49 / 49
09/23/2013 - 10/04/2013 Mon, Wed, Fri 3:15 PM - 6:15 PM at GSB Patterson 107 with Shiv, B. (PI)
Instructors: Shiv, B. (PI)
Notes: No Exam. 5 Group 1 Individual Projects/Papers. P/F Not Allowed. Participation 35% Projects/Papers 65%. Enrolled + waitlisted must attend or be dropped. Capacity limited to 48 students. Open to MBA2 and MSx students. Not Open to Non-GSB Students. Seminar.
-
GSBGEN 520 |
2 units |
UG Reqs: None |
Class #
38228
|
Section 02 |
Grading: GSB Letter Graded |
SEM |
Session: 2013-2014 Autumn G03
| In Person
| Students enrolled: 46 / 48
10/07/2013 - 10/18/2013 Mon, Wed, Fri 3:15 PM - 6:15 PM at GSB McClelland 109 with Shiv, B. (PI)
Instructors: Shiv, B. (PI)
Notes: No Exam. 5 Group 1 Individual Projects/Papers. P/F Not Allowed. Participation 35% Projects/Papers 65%. Enrolled + waitlisted must attend or be dropped. Capacity limited to 48 students. Open to MBA2 and MSx students. Not Open to Non-GSB Students. Seminar.
-
GSBGEN 520 |
2 units |
UG Reqs: None |
Class #
38229
|
Section 03 |
Grading: GSB Letter Graded |
SEM |
Session: 2013-2014 Autumn G07
| In Person
| Students enrolled: 46 / 48
11/04/2013 - 11/15/2013 Mon, Wed, Fri 3:15 PM - 6:15 PM at GSB Patterson 107 with Shiv, B. (PI)
Instructors: Shiv, B. (PI)
Notes: No Exam. 5 Group 1 Individual Projects/Papers. P/F Not Allowed. Participation 35% Projects/Papers 65%. Enrolled + waitlisted must attend or be dropped. Capacity limited to 48 students. Open to MBA2 and MSx students. Not Open to Non-GSB Students. Seminar.
2013-2014 Spring
-
GSBGEN 520 |
2 units |
UG Reqs: None |
Class #
62891
|
Section 01 |
Grading: GSB Letter Graded |
SEM |
Session: 2013-2014 Spring G06
| In Person
| Students enrolled: 31 / 48
05/05/2014 - 05/16/2014 Mon, Wed, Fri 3:15 PM - 6:15 PM at GSB McClelland 109 with Shiv, B. (PI)
Instructors: Shiv, B. (PI)
Notes: No Exam. 5 Group 1 Individual Projects/Papers. P/F Not Allowed. Participation 35% Projects/Papers 65%. Enrolled + waitlisted must attend or be dropped. Capacity limited to 48 students. Open to MBA2 and MSx students. Not Open to Non-GSB Students. Seminar.