GSBGEN 515:
Essentials of Strategic Communication
Successful leaders understand the power of authentic, memorable communication.nnThis course uses the lens of oral communication and presentations, to introduce the essential elements of the strategic communication strategies that make authentic, memorable communication work.nnFocusing on oral communication and presentation, we introduce the essentials of communication strategy and persuasion: audience analysis, message construction, communicator credibility, and delivery.nnDeliverables include written documents, focusing on individual and team presentations, with students receiving continuous feedback to improve their communication effectiveness, and to sharpen their authentic leadership voice.n nThis highly interactive, practical course, is focused on feedback to help students at all levels of communication mastery develop confidence in their speaking and writing. Course includes presentations, assignments, lectures, discussions, simulated activities, in-class feedback, and filmed feedback.n nIn this course you will learn to:n-Recognize strategically effective communicationn-Implement the principles of strategic communication across different platformsn-Develop clearly organized and effective presentations and documentsn-Diagnose and expand, your personal authentic communication stylennAs you make your super round selection, keep in mind that wait lists have been long for this course.
Terms: Aut, Win, Spr
| Units: 2
2017-2018 Autumn
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1040
|
Section 01 |
Grading: GSB Letter Graded |
WKS |
Session: 2017-2018 Autumn GFQ
| In Person
| Students enrolled: 42 / 42
09/25/2017 - 12/08/2017 Mon 8:00 AM - 9:45 AM at GSB McClelland 105 with Abrahams, M. (PI); Hansen, K. (SI)
Instructors: Abrahams, M. (PI); Hansen, K. (SI)
Notes: No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. P/F Allowed with Permission of Instructor. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Capacity limited to 42 students. Workshop.
2017-2018 Winter
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1014
|
Section 01 |
Grading: GSB Letter Graded |
WKS |
Session: 2017-2018 Winter GFQ
| In Person
| Students enrolled: 41 / 42
01/08/2018 - 03/16/2018 Mon 8:00 AM - 9:45 AM at GSB McClelland 104 with Abrahams, M. (PI); Weinstein, L. (SI)
Instructors: Abrahams, M. (PI); Weinstein, L. (SI)
Notes: No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. P/F Allowed with Permission of Instructor. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Capacity limited to 42 students. Workshop.
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1015
|
Section 02 |
Grading: GSB Letter Graded |
WKS |
Session: 2017-2018 Winter GFQ
| In Person
| Students enrolled: 42 / 42
01/08/2018 - 03/16/2018 Mon 4:30 PM - 6:15 PM at GSB McClelland 104 with Abrahams, M. (PI); Weinstein, L. (SI)
Instructors: Abrahams, M. (PI); Weinstein, L. (SI)
Notes: No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. P/F Allowed with Permission of Instructor. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Capacity limited to 42 students. Workshop.
2017-2018 Spring
-
GSBGEN 515 |
2 units |
UG Reqs: None |
Class #
1011
|
Section 01 |
Grading: GSB Letter Graded |
WKS |
Session: 2017-2018 Spring GFQ
| In Person
| Students enrolled: 36 / 42
04/05/2018 - 06/05/2018 Mon 8:00 AM - 9:45 AM at GSB Class of 1968 106 with Abrahams, M. (PI); Weinstein, L. (SI)
Instructors: Abrahams, M. (PI); Weinstein, L. (SI)
Notes: Any absence has an impact on participation. Pre-notified absences have a smaller impact. No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Participation 15% Projects/Papers 85%. P/F Allowed with Permission of Instructor. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Capacity limited to 42 students. Workshop.
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