MS&E 268: Operations Strategy
The development and implementation of the operations functional strategy. The integration of operations strategy with business and corporate strategies of a manufacturing-based firm. Topics: types and characteristics of manufacturing technologies, quality management, capacity planning and facilities choice, organization and control of operations, and operations' role in corporate strategy. Prerequisites: 260 or 261, or equivalent experience.
Terms: Spr
| Units: 3
Instructors:
Kessinger, C. (PI)
MS&E 270: Strategy in Technology-Based Companies
For graduate students only. Introduction to the basic concepts of strategy, with emphasis on high technology firms. Topics: competitive positioning, resource-based perspectives, co-opetition and standards setting, and complexity/evolutionary perspectives. Limited enrollment.
Terms: Aut
| Units: 3-4
Instructors:
Eisenhardt, K. (PI)
MS&E 271: Global Entrepreneurial Marketing
Skills needed to market new technology-based products to customers around the world. Case method discussions. Cases include startups and global high tech firms. Course themes: marketing toolkit, targeting markets and customers, product marketing and management, partners and distribution, sales and negotiation, and outbound marketing. Team-based take-home final exam. Limited enrollment. Admission by application.
Terms: Win, Spr
| Units: 3-4
Instructors:
Kosnik, T. (PI)
;
Smith, L. (PI)
MS&E 273: Technology Venture Formation
Open to graduate students interested in technology driven start-ups. Provides the experience of an early-stage entrepreneur seeking initial investment, including: team building, opportunity assessment, customer development, go-to-market strategy, and IP. Teaching team includes serial entrepreneurs and venture capitalists. Student teams validate the business model using R&D plans and financial projections, and define milestones for raising and using venture capital. Final exam is an investment pitch delivered to a panel of top tier VC partners. In addition to lectures, teams interact with mentors and teaching team weekly. Enrollment by application:
http://www.stanford.edu/class/msande273. Recommended: 270, 271, or equivalent.
Terms: Aut
| Units: 3-4
MS&E 274: Dynamic Entrepreneurial Strategy
Primarily for graduate students. How entrepreneurial strategy focuses on creating structural change or responding to change induced externally. Grabber-holder dynamics as an analytical framework for developing entrepreneurial strategy to increase success in creating and shaping the diffusion of new technology or product innovation dynamics. Topics: First mover versus follower advantage in an emerging market; latecomer advantage and strategy in a mature market; strategy to break through stagnation; and strategy to turn danger into opportunity. Modeling, case studies, and term project.
Terms: Win
| Units: 3
Instructors:
Tse, E. (PI)
MS&E 276: Entrepreneurial Management and Finance
For graduate students only, with a preference for engineering and science majors. Emphasis on managing high-growth, early-stage enterprises, especially those with innovation-based products and services. Students work in teams to develop skills and approaches necessary to becoming effective entrepreneurial leaders and managers. Topics include assessing risk, understanding business models, analyzing key operational metrics, modeling cash flow and capital requirements, evaluating sources of financing, structuring and negotiating investments, managing organizational culture and incentives, managing the interplay between ownership and growth, and handling adversity and failure. Limited enrollment. Admission by application. Recommended: basic accounting.
Terms: Spr
| Units: 3
Instructors:
Byers, T. (PI)
;
Loy, T. (PI)
MS&E 277: Creativity and Innovation
Experiential course explores factors that promote and inhibit creativity and innovation in individuals, teams, and organizations. Teaches creativity tools using workshops, case studies, field trips, expert guests, and team design challenges. Enrollment limited to 40. Admission by application. See
http://dschool.stanford.edu/classes.
Terms: Win, Spr
| Units: 3-4
Instructors:
Braden, R. (PI)
;
Britos Cavagnaro, L. (PI)
;
Carroll, M. (PI)
...
more instructors for MS&E 277 »
Instructors:
Braden, R. (PI)
;
Britos Cavagnaro, L. (PI)
;
Carroll, M. (PI)
;
Pferdt, F. (PI)
;
Seelig, T. (PI)
MS&E 278: Patent Law and Strategy for Innovators and Entrepreneurs (ME 208)
Inventors and entrepreneurs have four concerns related to patent law: protecting their inventions in the very early stages of product development, determining the patentability of their invention, avoiding infringement of a competitor's patent, and leveraging their patent as a business asset. This course will address each of these concerns through the application of law cases and business cases to an invention of the Studentâ¿¿s choice. Although listed as a ME/MSE course, the course is not specific to any discipline or technology.
Terms: Aut
| Units: 2-3
Instructors:
Schox, J. (PI)
MS&E 279A: Entrepreneurial Leadership
This seminar explores a wide range of topics related to entrepreneurial leadership through class discussions, case studies, field trips, and guest speakers. It is part of the DFJ Entrepreneurial Leaders Fellowship, which requires an application during Fall quarter. Details can be found at:
http://stvp.stanford.edu/dfj/.
Terms: Win
| Units: 1
Instructors:
Roizen, J. (PI)
;
Seelig, T. (PI)
MS&E 279B: Entrepreneurial Leadership
This seminar explores a wide range of topics related to entrepreneurial leadership through class discussions, case studies, field trips, and guest speakers. It is part of the DFJ Entrepreneurial Leaders Fellowship, which requires an application during Fall quarter. Details can be found at:
http://stvp.stanford.edu/dfj/.
Terms: Spr
| Units: 1
Instructors:
Roizen, J. (PI)
;
Seelig, T. (PI)
Filter Results: