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21 - 26 of 26 results for: GSBGEN

GSBGEN 552: Winning Writing

This twice-a-week, half-quarter workshop will offer techniques and practical in-class exercises for writing better -- better memos, emails, feedback for colleagues, news releases, responses to questions from the media and from interviewers, and opinion pieces. Glenn Kramon, an editor who has helped New York Times reporters win 10 Pulitzer Prizes, will teach the course along with accomplished journalists with expertise in powerful, persuasive writing for business. They will provide not only helpful tips but constructive feedback on students' work. They will also share thoughts on how best to work with the news media.
Terms: Win, Spr | Units: 2

GSBGEN 565: Political Communication: How Leaders Become Leaders

This year -- 2023 -- will be a fascinating backdrop for national as well as state and local politics. Implications of the recent pandemic, its dramatic economic impacts and an uneven but recovering economy, Inflation fears, a war in Ukraine, and the looming presidential year elections in 2024 in the U.S. will continue to complicate the political landscape Politics, perhaps like no other arena, provides a rich and dramatic laboratory for studying the art and science of influential communication. Whether it is a local school bond election or a Congressional race, a Presidential debate or a State of the Union Address, the demanding communications of politics provide insights into our own strengths and gaps as communicators and leaders. Political campaigns, by their very nature, are highly visible, oriented toward very specific objectives, and increasingly leverage a variety of new media platforms. They are often emotionally charged, and rife with conflict and drama. The principles of poli more »
This year -- 2023 -- will be a fascinating backdrop for national as well as state and local politics. Implications of the recent pandemic, its dramatic economic impacts and an uneven but recovering economy, Inflation fears, a war in Ukraine, and the looming presidential year elections in 2024 in the U.S. will continue to complicate the political landscape Politics, perhaps like no other arena, provides a rich and dramatic laboratory for studying the art and science of influential communication. Whether it is a local school bond election or a Congressional race, a Presidential debate or a State of the Union Address, the demanding communications of politics provide insights into our own strengths and gaps as communicators and leaders. Political campaigns, by their very nature, are highly visible, oriented toward very specific objectives, and increasingly leverage a variety of new media platforms. They are often emotionally charged, and rife with conflict and drama. The principles of political communications transcend politics, and are useful guides for leaders in business, the non-profit community, as well as government. How candidates, elected officials, and leaders in all kinds of organizations communicate vision, values, and experience, as well as how they perform in very fluid environments, not the least of which may be during a crisis, has a great deal to do with their career success. In its 15th year, this highly interactive course allows students to explore both theory and practice behind effective positioning and presentation. Students will analyze and evaluate both successful and unsuccessful communications strategies of political campaigns and candidates. History is a great learning tool, something emphasized throughout the class. As such students will explore historic examples of US Presidential debates, from Nixon/Kennedy to the present, as well other political events from the near and distant past. Popular culture, the effect of social media, disinformation will also be topics of discussion. Students will experience discussion of political events as they happen -- with each class drawing lessons from political developments around the nation and the world. Students will also hone their own strategic communications skills in activities requiring both written and spoken communication. This is not a course in political science, American government, or in public speaking. However, the engaged student will gain insights into those areas as well. The course is taught by David Demarest, former Vice President of Public Affairs for Stanford University. Demarest has broad communications experience across the public and private sector in financial services, education, and government. Typically, Prof. Demarest shares many of his experiences -- some successful, some less so -- through storytelling, and while those stories may be entertaining, they also provide real-life examples of communications challenges and strategies, After serving as Assistant U.S. Trade Representative, and Assistant Secretary of Labor in the Reagan Administration, in 1988 he served as Communications Director for Vice President George H. W. Bush's successful presidential campaign. He then became a member of the White House senior staff as White House Communications Director. After leaving government in 1993, he spent the next decade leading communications for two Fortune 50 companies, before coming to Stanford in 2005 to head the university's public affairs efforts.
Terms: Aut, Win | Units: 2
Instructors: Demarest, D. (PI)

GSBGEN 576: The Africa Story

This course is designed to introduce GSB students to the peculiar challenges of doing business in a continent, Africa, that shows tremendous promise and at the same time exhibits apparently great perils. How is it to be understood and analyzed? What is its reality? What is its future? What could be its future? How is a successful path to be built by business leaders in the midst of so much ignorance and competing narratives? This course will provide nuance and insight to students that have so far had to be content with sweeping single narratives. It is aimed at both students who have had extensive experience on the continent and those who have had no experience. Some of the lessons learnt will be applicable to other emerging markets.
Terms: Win | Units: 2

GSBGEN 646: Behavioral Economics and the Psychology of Decision Making

This seminar examines research on the psychology of judgment and choice. Although the normative issue of how decisions should be made is relevant, the descriptive issue of how decisions are made is the main focus of the course. Topics of discussion include choice, judgment heuristics and biases, decision framing, prospect theory, mental accounting, context effects, task effects, regret, and other topics. The goal of the seminar is twofold: to foster a critical appreciation of existing knowledge in behavioral decision theory, to develop the students' skills in identifying and testing interesting research ideas, and to explore research opportunities for adding to that knowledge.
Terms: Win | Units: 3
Instructors: Levav, J. (PI)

GSBGEN 693: The Financial Economics of Climate and Sustainability

The purpose of the course is to (a) introduce graduate students to questions and methods in the rapidly evolving fields of climate/sustainable finance; (b) connect researchers from across the globe interested in this topic to stimulate more rigorous, relevant, and collaborative work. Addressing climate change demands changes in natural, social, and economic systems and will require greater collaboration. In that spirit, this course is being offered by a team of professors from different schools and universities across the globe. Each instructor will deliver one or more lectures and there will be students from a number of different schools. Our teaching group consists of current and former AFA and EFA presidents and some of the leading climate finance scholars, including Laura Starks (current AFA President), Patrick Bolton (former AFA President), Stefano Giglio, Marcin Kacperczyk (former EFA President), Caroline Flammer, Geoff Heal, Stefan Reichelstein, Ben Caldecott and Peter Tufano. P more »
The purpose of the course is to (a) introduce graduate students to questions and methods in the rapidly evolving fields of climate/sustainable finance; (b) connect researchers from across the globe interested in this topic to stimulate more rigorous, relevant, and collaborative work. Addressing climate change demands changes in natural, social, and economic systems and will require greater collaboration. In that spirit, this course is being offered by a team of professors from different schools and universities across the globe. Each instructor will deliver one or more lectures and there will be students from a number of different schools. Our teaching group consists of current and former AFA and EFA presidents and some of the leading climate finance scholars, including Laura Starks (current AFA President), Patrick Bolton (former AFA President), Stefano Giglio, Marcin Kacperczyk (former EFA President), Caroline Flammer, Geoff Heal, Stefan Reichelstein, Ben Caldecott and Peter Tufano. Pre-requisites and finance context: The course will assume that participants have a background in core graduate-level finance. The course will cover topics from a variety of subfields in finance (asset pricing, financial intermediation, household finance, corporate finance). The introductory block of three classes is intended to orient students to the science of climate change as well as to refresh key concepts from economics and finance; the remaining classes will dive into detail on current research in different subfield. We will conclude with a discussion of open topics in this field. We expect that the course will be useful to doctoral students in finance, economics, and accounting. As a global class, we will largely be on Zoom. Beyond weekly preparation and participation, students will be expected to write a paper either laying out a potential research topic or synthesizing a set of related papers that were not discussed in class.
Terms: Win | Units: 2

GSBGEN 697: Research Fellows Practicum

Terms: Aut, Win, Spr | Units: 1-7 | Repeatable 10 times (up to 99 units total)
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