printer friendly pageMKTG 240: Marketing Management
2016-2017 Winter
-
MKTG 240 |
3 units |
UG Reqs: None |
Class #
33312
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Winter GFQ
| In Person
| Students enrolled: 29
01/09/2017 - 03/17/2017 Mon, Fri 8:30 AM - 9:50 AM at GSB Class of 1968 106 with Gardete, P. (PI)
Instructors: Gardete, P. (PI)
Notes: P/F Not Allowed. Open to MBA1 students. 2 Group Projects/Papers. In-class Final. Mandatory attendance. Absences impact grade. Final 30% Participation 30% Projects/Papers 40%. Not Open to Non-GSB Students. Case and Problem Discussion. -
MKTG 240 |
3 units |
UG Reqs: None |
Class #
33313
|
Section 02 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Winter GFQ
| In Person
| Students enrolled: 12
01/09/2017 - 03/17/2017 Mon, Fri 10:30 AM - 11:50 AM at GSB Class of 1968 106 with Gardete, P. (PI)
Instructors: Gardete, P. (PI)
Notes: P/F Not Allowed. Open to MBA1 students. 2 Group Projects/Papers. In-class Final. Mandatory attendance. Absences impact grade. Final 30% Participation 30% Projects/Papers 40%. Not Open to Non-GSB Students. Case and Problem Discussion. -
MKTG 240 |
3 units |
UG Reqs: None |
Class #
33314
|
Section 03 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Winter GFQ
| In Person
| Students enrolled: 72 / 72
01/09/2017 - 03/17/2017 Tue, Thu 1:30 PM - 2:50 PM at GSB Gunn 102 with Wheeler, S. (PI)
Instructors: Wheeler, S. (PI)
Notes: P/F Not Allowed. Open to MBA1 students. Final 35% Participation 25% Projects/Papers 40%. 2 Group Projects/Papers. In-class Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. Case and Problem Discussion. -
MKTG 240 |
3 units |
UG Reqs: None |
Class #
33315
|
Section 04 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Winter GFQ
| In Person
| Students enrolled: 72 / 72
01/09/2017 - 03/17/2017 Tue, Thu 3:00 PM - 4:20 PM at GSB Gunn 102 with Wheeler, S. (PI)
Instructors: Wheeler, S. (PI)
Notes: P/F Not Allowed. Open to MBA1 students. Final 35% Participation 25% Projects/Papers 40%. 2 Group Projects/Papers. In-class Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. Case and Problem Discussion.
MKTG 249: MSx: Marketing
2016-2017 Winter
-
MKTG 249 |
3 units |
UG Reqs: None |
Class #
32092
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Winter GFQ
| In Person
| Students enrolled: 43 / 47
01/09/2017 - 03/17/2017 Mon, Fri 8:30 AM - 9:50 AM at GSB Patterson 102 with Anderson-Macdonald, S. (PI)
Instructors: Anderson-Macdonald, S. (PI)
Notes: P/F Not Allowed. Final 30% Participation 20% Projects/Papers 50%. Open to MSx students. Take-home Final. Mandatory attendance. Absences impact grade. 3 Group Projects/Papers. Not Open to Non-GSB Students. Case and Problem Discussion. -
MKTG 249 |
3 units |
UG Reqs: None |
Class #
32093
|
Section 02 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Winter GFQ
| In Person
| Students enrolled: 35 / 47
01/09/2017 - 03/17/2017 Mon, Fri 10:30 AM - 11:50 AM at GSB Patterson 102 with Anderson-Macdonald, S. (PI)
Instructors: Anderson-Macdonald, S. (PI)
Notes: P/F Not Allowed. Final 30% Participation 20% Projects/Papers 50%. Open to MSx students. Take-home Final. Mandatory attendance. Absences impact grade. 3 Group Projects/Papers. Not Open to Non-GSB Students. Case and Problem Discussion.
MKTG 326: Customer Acquisition for New Ventures
2016-2017 Autumn
-
MKTG 326 |
3 units |
UG Reqs: None |
Class #
29105
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Autumn GFQ
| In Person
| Students enrolled: 62 / 80
09/26/2016 - 12/09/2016 Mon, Fri 1:30 PM - 2:50 PM at GSB Gunn 102 with Lattin, J. (PI); Moatti, S. (SI)
Instructors: Lattin, J. (PI); Moatti, S. (SI)
Notes: No Exam. 2 Group 1 Individual Projects/Papers. P/F Not Allowed. Mandatory attendance. Absences impact grade. Open to MBA2 and MSx students. Participation 40% Projects/Papers 60%. Not Open to Non-GSB Students. You may not take both MKTG 326 & MKTG 526. Case and Problem Discussion.
Additional Resources: (Login to view additional resources)
MKTG 335: Product Launch
No schedule information
MKTG 337: Applied Behavioral Economics
2016-2017 Spring
-
MKTG 337 |
3 units |
UG Reqs: None |
Class #
32136
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Spring GFQ
| In Person
| Students enrolled: 50 / 50
04/06/2017 - 06/06/2017 Tue 8:30 AM - 11:20 AM at GSB Patterson 102 with Simonson, I. (PI)
Instructors: Simonson, I. (PI)
Notes: No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Capacity limited to 50 students. P/F Allowed with Permission of Instructor. Open to MBA and MSx students. Participation 40% Proj/Papers 40% Assignments 20%. Mandatory attendance. Absences impact grade. Case and Problem Discussion.
Additional Resources: (Login to view additional resources) -
MKTG 337 |
3 units |
UG Reqs: None |
Class #
32137
|
Section 02 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Spring GFQ
| In Person
| Students enrolled: 50 / 50
04/06/2017 - 06/06/2017 Tue 3:00 PM - 5:50 PM at GSB Patterson 102 with Simonson, I. (PI)
Instructors: Simonson, I. (PI)
Notes: No Exam. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Capacity limited to 50 students. P/F Allowed with Permission of Instructor. Open to MBA and MSx students. Participation 40% Proj/Papers 40% Assignments 20%. Mandatory attendance. Absences impact grade. Case and Problem Discussion.
Additional Resources: (Login to view additional resources)
MKTG 344: Marketing Research
No schedule information
MKTG 346: Humor: Serious Business
2016-2017 Spring
-
MKTG 346 |
3 units |
UG Reqs: None |
Class #
32138
|
Section 01 |
Grading: GSB Pass/Fail |
WKS |
Session: 2016-2017 Spring GFQ
| In Person
| Students enrolled: 39 / 40
04/06/2017 - 06/06/2017 Mon 3:00 PM - 5:50 PM at GSB McClelland 101D with Aaker, J. (PI); Bagdonas, N. (SI)
Instructors: Aaker, J. (PI); Bagdonas, N. (SI)
Notes: No Exam. 1 Group Project/Paper. P/F Mandatory. Capacity limited to 40 students. Enrolled + waitlisted must attend or be dropped. Open to MBA and MSx students. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Workshop.
MKTG 353: Social Brands
No schedule information
MKTG 365: Marketing Analytics
No schedule information
MKTG 366: Marketing Analytics
2016-2017 Winter
-
MKTG 366 |
3 units |
UG Reqs: None |
Class #
31415 (CANCELLED)
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Winter GFQ
| In Person
- -
Notes: No Exam. MBA1 students need instructor permission. P/F Not Allowed. Participation 30% Projects/Papers 70%. Capacity limited to 48 students. Mandatory attendance. Absences impact grade. Open to MBA2 and MSx students. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Case and Problem Discussion. This class section has been cancelled! -
MKTG 366 |
3 units |
UG Reqs: None |
Class #
33393
|
Section 02 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Winter GFQ
| In Person
| Students enrolled: 26 / 48
01/09/2017 - 03/17/2017 Mon, Fri 1:30 PM - 2:50 PM at GSB McClelland 109 with Narayanan, S. (PI)
Instructors: Narayanan, S. (PI)
Notes: No Exam. MBA1 students need instructor permission. P/F Not Allowed. Participation 30% Projects/Papers 70%. Capacity limited to 48 students. Mandatory attendance. Absences impact grade. Open to MBA2 and MSx students. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Case and Problem Discussion.
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