printer friendly pageME 375A: StoryViz: COMMUNICATION REDESIGNED
StoryViz is about creating authentic & compelling communication in many media: this year's topics include sketching, video, visual design & performance. Fantastic guests and a bevy of assignments will prepare students to communicate their work and ideas genuinely, concisely, and with a keen sense of wit. Limited enrollment; application required; see
http://dschool.stanford.edu/classes. Please see notes.
Terms: Aut
| Units: 2-3
Instructors:
Doorley, S. (PI)
;
Witthoft, S. (PI)
ME 377: Design Thinking Studio: Experiences in Innovation and Design
Design Thinking Studio is an immersive introduction to design thinking. You will engage in the real world, with your eyes, with your mind, with your hands, and with classmates to learn, practice, and use the tools and attitudes of design. The fundamental goal of the class is to cultivate the creative, synthetic, and divergent thinking of students. This is a project-based class, asking students to take on new behaviors of work: collaboration, experimentation, empathizing, visualization, craft and inference. Field work and collaboration with teammates are required and critical for student success. Admission by application. See
dschool.stanford.edu/classes for more information.
Terms: Aut, Win
| Units: 3-4
ME 378: Tell, Make, Engage: Action Stories for Entrepreneuring
Individual storytelling action and reflective observations gives the course an evolving framework of evaluative methods, formed and reformed by collaborative development within the class. Stories attached to an idea or a discovery, are considered through iterative narrative work and small group research projects. This course will use qualitative and quantitative methods for story engagement, assessment, and class determined research projects with practice exercises, artifacts, short papers and presentations.
Terms: Aut, Win, Spr
| Units: 1-3
| Repeatable
for credit
Instructors:
Karanian, B. (PI)
ME 379: Fail Faster
Fail Faster will dive deeply into one of design thinking's key tenets: Fail early, fail often. Students will explore ways to: [1] become comfortable with uncertainty, [2] develop tools to navigate situations of failure, and [3] learn to turn failures into opportunities. This exercised-based workshop will examine the physiological impact of failure and practice the psychological traits and the power of resilience through hands-on activities. Participants will acquire techniques to help them navigate, bounce back, grow and even flourish in the face of their failures.
Terms: Spr
| Units: 1
Instructors:
Dolin, G. (PI)
;
Hawthorne, G. (PI)
MS&E 245G: Finance for Non-MBAs (ECON 135)
For graduate students and advanced undergraduates. The foundations of finance; applications in corporate finance and investment management. Financial decisions made by corporate managers and investors with focus on process valuation. Topics include criteria for investment decisions, valuation of financial assets and liabilities, relationships between risk and return, market efficiency, and the valuation of derivative securities. Corporate financial instruments including debt, equity, and convertible securities. Equivalent to core MBA finance course,
FINANCE 220. Prerequisites:
ECON 51, or
ENGR 60, or equivalent; ability to use spreadsheets, and basic probability and statistics concepts including random variables, expected value, variance, covariance, and simple estimation and regression.
Instructors:
Vanasco, V. (PI)
MS&E 254: The Ethical Analyst
The ethical responsibility for consequences of professional analysts who use technical knowledge in support of any individual, organization, or government. The means to form ethical judgments; questioning the desirability of physical coercion and deception as a means to reach any end. Human action and relations in society in the light of previous thought, and research on the desired form of social interactions. Attitudes toward ethical dilemmas through an explicit personal code.
Terms: Spr
| Units: 1-3
Instructors:
Howard, R. (PI)
MS&E 271: Global Entrepreneurial Marketing
Skills needed to market new technology-based products to customers around the world. Case method discussions. Cases include startups and global high tech firms. Course themes: marketing toolkit, targeting markets and customers, product marketing and management, partners and distribution, sales and negotiation, and outbound marketing. Team-based take-home final exam. Limited enrollment. Admission by application.
Terms: Win, Spr
| Units: 3-4
Instructors:
Kosnik, T. (PI)
;
Smith, L. (PI)
MS&E 273: Technology Venture Formation
Open to graduate students interested in technology driven start-ups. Provides the experience of an early-stage entrepreneur seeking initial investment, including: team building, opportunity assessment, customer development, go-to-market strategy, and IP. Teaching team includes serial entrepreneurs and venture capitalists. Student teams validate the business model using R&D plans and financial projections, and define milestones for raising and using venture capital. Final exam is an investment pitch delivered to a panel of top tier VC partners. In addition to lectures, teams interact with mentors and teaching team weekly. Enrollment by application:
http://www.stanford.edu/class/msande273. Recommended: 270, 271, or equivalent.
Terms: Aut
| Units: 3-4
MS&E 274: Dynamic Entrepreneurial Strategy
Primarily for graduate students. How entrepreneurial strategy focuses on creating structural change or responding to change induced externally. Grabber-holder dynamics as an analytical framework for developing entrepreneurial strategy to increase success in creating and shaping the diffusion of new technology or product innovation dynamics. Topics: First mover versus follower advantage in an emerging market; latecomer advantage and strategy in a mature market; strategy to break through stagnation; and strategy to turn danger into opportunity. Modeling, case studies, and term project.
Terms: Win
| Units: 3
Instructors:
Tse, E. (PI)
MS&E 276: Entrepreneurial Management and Finance
For graduate students only, with a preference for engineering and science majors. Emphasis on managing high-growth, early-stage enterprises, especially those with innovation-based products and services. Students work in teams to develop skills and approaches necessary to becoming effective entrepreneurial leaders and managers. Topics include assessing risk, understanding business models, analyzing key operational metrics, modeling cash flow and capital requirements, evaluating sources of financing, structuring and negotiating investments, managing organizational culture and incentives, managing the interplay between ownership and growth, and handling adversity and failure. Limited enrollment. Admission by application. Recommended: basic accounting.
Terms: Spr
| Units: 3
Instructors:
Byers, T. (PI)
;
Loy, T. (PI)
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