printer friendly pageMS&E 270: Strategy in Technology-Based Companies
For graduate students only. Introduction to the basic concepts of strategy, with emphasis on high technology firms. Topics: competitive positioning, resource-based perspectives, co-opetition and standards setting, and complexity/evolutionary perspectives. Limited enrollment.
Terms: Aut, Win
| Units: 3-4
Instructors:
Eisenhardt, K. (PI)
;
Katila, R. (PI)
MS&E 271: Global Entrepreneurial Marketing
Skills needed to market new technology-based products to customers around the world. Case method discussions. Cases include startups and global high tech firms. Course themes: marketing toolkit, targeting markets and customers, product marketing and management, partners and distribution, sales and negotiation, and outbound marketing. Team-based take-home final exam. Limited enrollment.
Terms: Win, Spr
| Units: 4
MS&E 273: Technology Venture Formation
Open to graduate students interested in high-technology entrepreneurship.The process of starting venture scale high-tech businesses. Assessing opportunities, sizing markets, evaluating sales channels, developing R&D and operations plans, raising venture capital, managing legal issues, and building a team. Teaching team includes entrepreneurs, venture capitalists, and guest speakers. Student teams write a business plan and make a formal presentation to a group of first tier venture capitalists. Enrollment limited. Recommended: 140, 270, 271, 272, or equivalent.
Terms: Aut
| Units: 3-4
Instructors:
Lyons, M. (PI)
;
MacLean, A. (PI)
MS&E 274: Dynamic Entrepreneurial Strategy
Primarily for graduate students. How entrepreneurial strategy focuses on creating structural change or responding to change induced externally. Grabber-holder dynamics as an analytical framework for developing entrepreneurial strategy to increase success in creating and shaping the diffusion of new technology or product innovation dynamics. Topics: First mover versus follower advantage in an emerging market; latecomer advantage and strategy in a mature market; strategy to break through stagnation; and strategy to turn danger into opportunity. Modeling, case studies, and term project.
Terms: Win
| Units: 3
Instructors:
Tse, E. (PI)
MS&E 276: Entrepreneurial Management
For graduate students only with a preference for engineering and science majors. Emphasis on managing high-growth ventures, especially those based on technology products and services. Students develop a set of skills and approaches to becoming effective entrepreneurial managers. Topics include turning opportunities into reality, raising capital and financial management, venture operations and organizational administration, handling growth and adversity. Limited enrollment. Prerequisites: MS&E 140 and
ENGR 60, or equivalents.
Terms: Spr
| Units: 3
Instructors:
Byers, T. (PI)
;
Lin, P. (PI)
MS&E 277: Creativity and Innovation
Factors that promote and inhibit creativity of individuals, teams, and organizations. Creativity tools, assessment metrics, and exercises; workshops, field trips, and case studies. Each student completes an individual creativity portfolio and participates in a long-term team project. Enrollment limited to 32. See
http://creativity.stanford.edu.
Terms: Spr
| Units: 4
Instructors:
Seelig, T. (PI)
MS&E 278: The Spirit of Entrepreneurship (MS&E 178)
Students meet before and after MS&E 472 to prepare for and debrief after the sessions.
Terms: Aut, Win
| Units: 3
| Repeatable
for credit
Instructors:
Blank, S. (PI)
MS&E 279: Social Capital and Entrepreneurship
Creation and use of social capital in organizations with emphasis on entrepreneurial firms. Social relations, networks, and institutions provide firms with access to important resources and are often critical for new ventures' growth and survival. The mechanisms through which social capital affects performance; the benefits and detriments of social capital; and strategies to effectively develop and maintain social capital.
Terms: Win
| Units: 3-4
Instructors:
Lifschitz, A. (PI)
MS&E 280: Organizational Behavior: Evidence in Action
Organization theory; concepts and functions of management; behavior of the individual, work group, and organization. Emphasis is on cases and related discussion. Enrollment limited; priority to MS&E students.
Terms: Win
| Units: 3-4
Instructors:
Sutton, R. (PI)
MS&E 285: Negotiation (CEE 151, CEE 251, ME 207)
Negotiation styles and processes to help students conduct and review negotiations. Workshop format integrating intellectual and experiential learning. Exercises, presentations, live and field examples, and individual and small group reviews. Application required before first day of class; see Coursework.
Terms: Aut, Spr
| Units: 3
Instructors:
Christensen, S. (PI)
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