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GSBGEN 598: Stanford-Tsinghua Exchange Program

This course is open only to students participating in the Stanford-Tsinghua Exchange Program and is required of those students. Requirements include researching and reporting on companies to be visited, attending lectures in preparation for the China visit, attending lectures at Tsinghua, and carrying out and reporting on a project with one or more Tsinghua student. Offered Pass/No Pass only. 2 units. Winter quarter.
Terms: Win | Units: 2
Instructors: Lee, C. (PI)

GSBGEN 641: Advanced Empirical Methods

This course covers various advanced quantitative methods with applications in marketing and economics. Topics include simulation-based estimation, dynamic decision processes, and other topics relating to empirical models of demand and supply. The course stresses the conceptual understanding and application of each technique. Students will learn to apply these techniques using Matlab or an equivalent language.
Terms: Spr | Units: 4
Instructors: Hartmann, W. (PI)

GSBGEN 645: Communication Strategies for Scholars

Educators must be experts in their subject matter, but also effective scholarly communicators. This course will examine the theories for effective communication in the wide range of settings that PhDs will encounter: seminars, academic conferences, job talks, and ultimately in the classroom.nnnThis course will provide PhD candidates with the opportunity to practice course principles in simulated communication settings and receive direct and video-taped feedback on their performance. Students will benefit from participating in observations of GSB classes (within and beyond their discipline), readings on current education and communication theory and practice, class discussion, and visits from GSB professors.nnnLearning Objectives:nnnBy the end of this course students will:nn-Understand the essentials of oral communication in scholarly settingsnn-Understand the fundamentals of business education including syllabus development, classroom instruction, case method teaching, assessment and grading.nn-Understand and practice the essential elements of effective presentations - the verbal, vocal, and visual aspects of oral presentationnn-Articulate essential distinctions of teaching undergraduate, graduate (including MBA), and executive education students, and how to adapt their approach for these audiencesnn-Demonstrate effectiveness as a presenter and growth in the ability to plan and present content in a variety of simulated settings from benchmark to final mock classnn-Apply course content to job talks, conference presentations, and other professional settings beyond the classroomnn-Evaluate peers and other educators on their ability to practice effective teaching and presentation delivery
Terms: Win | Units: 2
Instructors: Schramm, J. (PI)

GSBGEN 646: Behavioral Decision Making

This seminar examines research on the psychology of judgment and choice. Although the normative issue of how decisions should be made is relevant, the descriptive issue of how decisions are made is the main focus of the course. Topics of discussion include choice, judgment heuristics and biases, decision framing, prospect theory, mental accounting, context effects, task effects, regret, and other topics. The goal of the seminar is twofold: to foster a critical appreciation of existing knowledge in behavioral decision theory, to develop the students' skills in identifying and testing interesting research ideas, and to explore research opportunities for adding to that knowledge.
Terms: Aut | Units: 4
Instructors: Simonson, I. (PI)

GSBGEN 698: Doctoral Practicum in Teaching

Doctoral Practicum in Teaching
Terms: Aut, Win, Spr | Units: 1-2 | Repeatable 25 times (up to 50 units total)
Instructors: Aaker, J. (PI) ; Admati, A. (PI) ; Barnett, W. (PI) ; Baron, D. (PI) ; Barth, M. (PI) ; Bendor, J. (PI) ; Berk, J. (PI) ; Beyer, A. (PI) ; Binsbergen, J. (PI) ; Bjarnadottir, M. (PI) ; Bowen, R. (PI) ; Brady, D. (PI) ; Bryk, T. (PI) ; Bulow, J. (PI) ; Burgelman, R. (PI) ; Callander, S. (PI) ; Carroll, G. (PI) ; DeMarzo, P. (PI) ; Draganska, M. (PI) ; Duffie, D. (PI) ; Feinberg, Y. (PI) ; Ferguson, J. (PI) ; Flynn, F. (PI) ; Foster, G. (PI) ; Grenadier, S. (PI) ; Gruenfeld, D. (PI) ; Guttman, I. (PI) ; Hannan, M. (PI) ; Harrison, J. (PI) ; Hartmann, W. (PI) ; Hatfield, J. (PI) ; Heath, C. (PI) ; Ishii, J. (PI) ; Jagolinzer, A. (PI) ; Jenter, D. (PI) ; Jha, S. (PI) ; Jones, C. (PI) ; Kasznik, R. (PI) ; Kessler, D. (PI) ; Khan, U. (PI) ; Korteweg, A. (PI) ; Kramer, R. (PI) ; Krehbiel, K. (PI) ; Kremer, I. (PI) ; Kreps, D. (PI) ; Kumar, S. (PI) ; Larcker, D. (PI) ; Lattin, J. (PI) ; Lazear, E. (PI) ; Lee, C. (PI) ; Lee, H. (PI) ; Leslie, P. (PI) ; Lim, C. (PI) ; Lowery, B. (PI) ; Malhotra, N. (PI) ; Martin, I. (PI) ; McDonald, J. (PI) ; McNichols, M. (PI) ; Mendelson, H. (PI) ; Miller, D. (PI) ; Monin, B. (PI) ; Mullen, E. (PI) ; Nagel, S. (PI) ; Nair, H. (PI) ; Narayanan, S. (PI) ; Neale, M. (PI) ; O'Reilly, C. (PI) ; Ogneva, M. (PI) ; Ostrovsky, M. (PI) ; Oyer, P. (PI) ; Patell, J. (PI) ; Perez-Gonzalez, F. (PI) ; Pfeffer, J. (PI) ; Pfleiderer, P. (PI) ; Phills, J. (PI) ; Pieschacon, A. (PI) ; Piotroski, J. (PI) ; Plambeck, E. (PI) ; Porteus, E. (PI) ; Rajan, M. (PI) ; Rao, H. (PI) ; Reichelstein, S. (PI) ; Reiss, P. (PI) ; Roberts, J. (PI) ; Shaw, K. (PI) ; Shiv, B. (PI) ; Shotts, K. (PI) ; Simonson, I. (PI) ; Singleton, K. (PI) ; Skrzypacz, A. (PI) ; Sorensen, A. (PI) ; Sorensen, J. (PI) ; Soule, S. (PI) ; Srinivasan, V. (PI) ; Strebulaev, I. (PI) ; Sun, M. (PI) ; Swinney, R. (PI) ; Tiedens, L. (PI) ; Tormala, Z. (PI) ; Tunca, T. (PI) ; Wein, L. (PI) ; Whang, S. (PI) ; Wheeler, S. (PI) ; Yurukoglu, A. (PI) ; Zenios, S. (PI) ; Zwiebel, J. (PI)

GSBGEN 699: Doctoral Practicum in Research

Doctoral Practicum in Research
Terms: Aut, Win, Spr, Sum | Units: 1-2 | Repeatable 25 times (up to 50 units total)
Instructors: Aaker, J. (PI) ; Admati, A. (PI) ; Barnett, W. (PI) ; Baron, D. (PI) ; Barth, M. (PI) ; Bendor, J. (PI) ; Berk, J. (PI) ; Beyer, A. (PI) ; Binsbergen, J. (PI) ; Bjarnadottir, M. (PI) ; Bowen, R. (PI) ; Brady, D. (PI) ; Bryk, T. (PI) ; Bulow, J. (PI) ; Burgelman, R. (PI) ; Callander, S. (PI) ; Carroll, G. (PI) ; DeMarzo, P. (PI) ; Draganska, M. (PI) ; Duffie, D. (PI) ; Feinberg, Y. (PI) ; Ferguson, J. (PI) ; Flynn, F. (PI) ; Foster, G. (PI) ; Grenadier, S. (PI) ; Gruenfeld, D. (PI) ; Guttman, I. (PI) ; Hannan, M. (PI) ; Harrison, J. (PI) ; Hartmann, W. (PI) ; Hatfield, J. (PI) ; Heath, C. (PI) ; Ishii, J. (PI) ; Jagolinzer, A. (PI) ; Jenter, D. (PI) ; Jha, S. (PI) ; Jones, C. (PI) ; Kasznik, R. (PI) ; Kessler, D. (PI) ; Khan, U. (PI) ; Korteweg, A. (PI) ; Kramer, R. (PI) ; Krehbiel, K. (PI) ; Kremer, I. (PI) ; Kreps, D. (PI) ; Kumar, S. (PI) ; Larcker, D. (PI) ; Lattin, J. (PI) ; Lazear, E. (PI) ; Lee, C. (PI) ; Lee, H. (PI) ; Leslie, P. (PI) ; Lim, C. (PI) ; Lowery, B. (PI) ; Malhotra, N. (PI) ; Martin, I. (PI) ; McDonald, J. (PI) ; McNichols, M. (PI) ; Mendelson, H. (PI) ; Miller, D. (PI) ; Monin, B. (PI) ; Mullen, E. (PI) ; Nagel, S. (PI) ; Nair, H. (PI) ; Narayanan, S. (PI) ; Neale, M. (PI) ; O'Reilly, C. (PI) ; Ogneva, M. (PI) ; Ostrovsky, M. (PI) ; Oyer, P. (PI) ; Patell, J. (PI) ; Perez-Gonzalez, F. (PI) ; Pfeffer, J. (PI) ; Pfleiderer, P. (PI) ; Phills, J. (PI) ; Pieschacon, A. (PI) ; Piotroski, J. (PI) ; Plambeck, E. (PI) ; Porteus, E. (PI) ; Rajan, M. (PI) ; Rao, H. (PI) ; Reichelstein, S. (PI) ; Reiss, P. (PI) ; Roberts, J. (PI) ; Shaw, K. (PI) ; Shiv, B. (PI) ; Shotts, K. (PI) ; Simonson, I. (PI) ; Singleton, K. (PI) ; Skrzypacz, A. (PI) ; Sorensen, A. (PI) ; Sorensen, J. (PI) ; Soule, S. (PI) ; Srinivasan, V. (PI) ; Strebulaev, I. (PI) ; Sun, M. (PI) ; Swinney, R. (PI) ; Tiedens, L. (PI) ; Tormala, Z. (PI) ; Tunca, T. (PI) ; Wein, L. (PI) ; Whang, S. (PI) ; Wheeler, S. (PI) ; Yurukoglu, A. (PI) ; Zenios, S. (PI) ; Zwiebel, J. (PI)

GSBGEN 111Q: Seminar in Entrepreneurial Communication

College campuses have been the incubators for thousands of new business ventures. What makes the difference between a successful entrepreneur and an initial failure out of the gate? It's often not the quality of the idea, but rather the ability of the entrepreneurs to successfully communicate their vision to potential investors, employees, and customers. This seminar will explore successful and failed entrepreneurial communication. Students will learn the basics of persuasive oral and written communication, and then apply these principles to their own ideas.

GSBGEN 339: Environmental Entrepreneurship

The potential of markets for solving environmental problems, and for environmental entrepreneurs to invent those solutions. How to apply business principles of finance, marketing, economics, operations, and accounting to the provision of environmental goods and services. Case studies include innovation in materials and energy, conservation of land and wildlife, environmental product differentiation and supply chain management, investing under regulatory risk, and partnership between nonprofit and for-profit organizations. Guest speakers include environmental entrepreneurs, venture capitalists, corporate executives, and nonprofit leaders. Students develop their own business plans in environmental entrepreneurship.

GSBGEN 346: Comparing Institutional Forms: Public, Private, and Nonprofit (EDUC 377, SOC 377)

Seminar. For students interested in the nonprofit sector, and those in the joint Business and Education program. The missions, functions, and capabilities of nonprofit, public, and private organizations. Focus is on sectors with significant competition among institutional forms, including health care, social services, the arts, and education. Sources include scholarly articles, cases, and historical materials. Advanced undergraduates require consent of instructor.

GSBGEN 351: Health Care Technology: From Innovators to Providers to Patients

This course examines health care businesses and how they use technology (primarily biotechnology, medical technology and information technology) to improve patient outcomes and manage costs. New technologies are commercialized by innovator companies (biotech and pharmaceutical companies, device manufacturers, diagnostics developers, and health IT companies). They are adopted by providers (hospitals, physicians) in patient care and paid for by third-party payers (commercial and government). We will use case studies to examine the following: nnnFor the innovators, nna) financing and managing new product developmentnnb) clinical trial management and gaining regulatory approval, nnc) marketing, communication and sales strategies (both physician and patient communication and sales) to drive product adoption and gain third party reimbursement.nnd) Business models to drive innovation.nnnFor the providers,nna) The clinical and business case for adopting a new technologynnb) The organizational changes new technology may necessitate especially when it generates new patient safety risks.nnnFor the payers, nna) the process and criteria they use to make reimbursement and coverage decisions and how these criteria affect innovators, nnb) selective provider network design to manage the added costs of these new technologies, nnand c) new it-intensive business models. nnnThrough these case studies, the students will not only gain an in depth understanding of how new technologies get developed and commercialized in health care but how the whole health care value chain adapts to these new technologies. Interviews, panel discussions, and guest lecturers from prominent industry leaders will supplement the case discussions. Speakers and panelsts in previous years included senior executives from Genentech, Gilead, Onyx Pharmaceuticals, Medtronic, Jazz Pharmaceuticals, United Health, DaVita, and Genomic Health; venture investors from Essex Woodland Health Ventures and Prospect Ventures; and heads of the health care/biotech practices at McKinsey and Goldman Sachs.
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