printer friendly pageEE 292I: Insanely Great Products: How do they get built?
Great products are crafted by product teams, commonly composed of engineering, product management, and customer support. We start by identifying unmet market needs and then satisfying those needs through an iterative process of building from functional infancy to market leadership. In this class, we seek to demystify this process through direct conversations with guests who've delivered immensely successful products. We aim to introduce how great hardware and software products are crafted -- in both startups and larger companies. Students will learn why pursuing areas of interest and curiosity is critical to building world-class solutions to problems. Previous companies profiled: Apple, HP, Microsoft, VMWare, Genentech, Blue Bottle Coffee, Pixar, and Pivotal Labs -- to name a few. Previous guests include Ted Hoff (Inventor of the microprocessor and employee #12 at Intel), Diane Greene (Co-founder and CEO of VMware, former President of Google Cloud, and former Chair of The MIT Corporati
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Great products are crafted by product teams, commonly composed of engineering, product management, and customer support. We start by identifying unmet market needs and then satisfying those needs through an iterative process of building from functional infancy to market leadership. In this class, we seek to demystify this process through direct conversations with guests who've delivered immensely successful products. We aim to introduce how great hardware and software products are crafted -- in both startups and larger companies. Students will learn why pursuing areas of interest and curiosity is critical to building world-class solutions to problems. Previous companies profiled: Apple, HP, Microsoft, VMWare, Genentech, Blue Bottle Coffee, Pixar, and Pivotal Labs -- to name a few. Previous guests include Ted Hoff (Inventor of the microprocessor and employee #12 at Intel), Diane Greene (Co-founder and CEO of VMware, former President of Google Cloud, and former Chair of The MIT Corporation), Rob Mee (Co-Founder of Pivotal Labs and Founder of Mechanical Orchard), Evans Hankey (former VP of Design at Apple), Matt Kraning (EE292i Alumnus, Co-Founder Expanse, acquired by Palo Alto Networks where Matt now serves as CTO Cortex), and Jon Rubinstein (NeXT, Apple, Palm). Pre-requisites: None
Terms: Spr
| Units: 1
Instructors:
Obershaw, D. (PI)
EE 402A: Topics in International Technology Management (EALC 402A, EASTASN 402A)
Autumn 2023 Theme: "The Emerging Digital Economy in Context: US-Asia Cooperation and Competition." This course will examine ways in which new digital technologies, business models, and data governance frameworks are addressing problems and opportunities at the interface between the digital economy and the external world, with special attention to new patterns of competition and cooperation between Asia and the U.S. Individual sessions will focus on topics such as live commerce, new models of AI governance, the role of digital transformation in addressing climate change, cross-border data sharing in an era of heightened concern for privacy and security, digital platforms for supply chain integration, and AI competition. Distinguished speakers and panels from industry and government.
Terms: Aut
| Units: 1
| Repeatable
for credit
Instructors:
Dasher, R. (PI)
EE 402T: Entrepreneurship in Asian High Tech Industries (EALC 402T, EASTASN 402T)
Distinctive patterns and challenges of entrepreneurship in Asia; update of business and technology issues in the creation and growth of start-up companies in major Asian economies. Distinguished speakers from industry, government, and academia.
Terms: Spr
| Units: 1
| Repeatable
for credit
Instructors:
Dasher, R. (PI)
EFSLANG 694: English for Business, Industry and Professional Life
For advanced graduate students. Task-based practice of language appropriate for professional settings in industry and related teamwork. Simulation of the roles of manager, applicant, subordinate, and coworker. Prerequisite:
EFSLANG 693A, or consent of instructor. Enrollment limited to 14.
Last offered: Winter 2019
ENERGY 203: Stanford Climate Ventures
Solving the global climate challenge will require the creation and successful scale-up of hundreds of new ventures. This project-based course provides a launchpad for the development and creation of transformational climate ventures and innovation models. Interdisciplinary teams will research, analyze, and develop detailed launch plans for high-impact opportunities in the context of the new climate venture development framework offered in this course. Throughout the quarter, teams will complete 70+ interviews with customers, sector experts, and other partners in the emerging climatetech ecosystem, with introductions facilitated by the teaching team's unique networks in this space. Please see the course website
scv.stanford.edu for more information and alumni highlights. Project lead applications are due by December 11 through tinyurl.com/scvprojectlead. Students interested in joining a project team, please briefly indicate your interest in the course at tinyurl.com/scvgeneralinterest. Cardinal Course certified by the Haas Center for Public Service.
Terms: Win, Spr
| Units: 1-5
| Repeatable
3 times
(up to 18 units total)
Instructors:
Danielson, D. (PI)
;
McColl, D. (PI)
;
Moxley, J. (PI)
...
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Instructors:
Danielson, D. (PI)
;
McColl, D. (PI)
;
Moxley, J. (PI)
;
Woodward, J. (PI)
;
Schechter, A. (TA)
;
Singhla, B. (TA)
ENGR 245: The Lean LaunchPad: Getting Your Lean Startup Off the Ground
Learn how to turn a technical idea from a lab, research, or vision into a successful business using the Lean Launchpad process (business model canvas, customer development, running experiments, and agile engineering.) Hands-on experiential class. 15+ hours per week talking to customers, regulators and partners outside the classroom, plus time building minimal viable products. This class is the basis of the National Science Foundation I-Corps with a focus on understanding all the components to build for deep technology and life science applications. Team applications required in March. Proposals may be software, hardware, or service of any kind. See course website
http://leanlaunchpad.stanford.edu/. Prerequisite: interest in and passion for exploring whether your technology idea can become a real company. Limited enrollment.
Terms: Win, Spr
| Units: 4-5
Instructors:
Blank, S. (PI)
;
Epstein, J. (PI)
;
Hershenson, M. (PI)
...
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Instructors:
Blank, S. (PI)
;
Epstein, J. (PI)
;
Hershenson, M. (PI)
;
Weinstein, S. (PI)
;
Bottazzini, F. (TA)
;
Ellsworth, C. (TA)
;
Jain, S. (TA)
;
Yu, S. (TA)
ENGR 248: Principled Entrepreneurial Decisions (ENGR 148)
Principled Entrepreneurial Decisions examines how leaders tackle significant inflection points that occur in high-growth entrepreneurial companies. Students learn how to develop principles as a powerful tool to face tough situations that they will encounter in their lives and their chosen career. Cases and guest speakers discuss not only the business rationale for the decisions taken but also how their principles affected those decisions. A capstone project provides frameworks for students to develop their own set of principles. The teaching team brings its wealth of experience in both entrepreneurship and VC investing to the class. Limited enrollment. Admission by application:
https://forms.gle/VU36jjGwmsK54CsK9
Terms: Aut, Win
| Units: 3
Instructors:
Fuchs, J. (PI)
;
Blinkman, S. (TA)
;
Fattah, N. (TA)
...
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Instructors:
Fuchs, J. (PI)
;
Blinkman, S. (TA)
;
Fattah, N. (TA)
;
Murphy, M. (TA)
;
Shanker, V. (TA)
FINANCE 385: Angel and Venture Capital Financing for Entrepreneurs and Investors
This course covers all the stages of funding for early stage high-growth companies, from seed funding to venture capital rounds to a successful exit. We will concentrate on how entrepreneurs and investors make and should make important decisions. Examples of issues that we will cover are: How can entrepreneurs raise funding successfully? What are typical mistakes entrepreneurs make in raising capital and negotiating with investors? How to choose your investor? How to pitch to an investor? How do angels and VCs generate and process their deal flow and select companies? How are VCs involved in business decisions such as recruiting talent and replacing CEOs? What are the important provisions of financial contracts between VCs and founders? How to value early-stage companies? The course is very applied and mostly case-based. We will discuss a lot of nitty-gritty details that is a must for founders and investors. Case protagonists, founders, angels, and VCs will be among guest speakers. No prior knowledge of the VC industry is needed.
Terms: Aut
| Units: 3
Instructors:
Strebulaev, I. (PI)
;
Jacobs, B. (SI)
GSBGEN 208: Leading with Values
With leadership comes responsibility. This course explores the numerous ethical issues faced by managers and organizations and provides both analytical frameworks and the latest findings on human behavior to inform ethical decisions and strategies. The readings present challenging and controversial case studies, provide insights from experimental psychology and economics, and discuss relevant philosophical concepts and arguments. Through class exercises, rigorous discussion, and personal reflection, you will clarify your own ethical stance, think through ethical dilemmas, and practice articulating recommendations compellingly. You will also discover the diversity of ethical viewpoints and find out how to avoid the social and cognitive pitfalls that can make ethical leadership challenging.
Terms: Aut
| Units: 2
Instructors:
Malhotra, N. (PI)
;
Shotts, K. (PI)
GSBGEN 315: Strategic Communication
Business leaders have marketing strategies, expansion strategies, finance strategies, even exit strategies. Successful leaders, however, also have communication strategies. This course will explore how individuals and organizations can develop and execute effective communication strategies for a variety of business settings. This course introduces the essentials of communication strategy and persuasion: audience analysis, communicator credibility, message construction and delivery. Deliverables will include written documents and oral presentations and you will present both individually and in a team. You will receive feedback to improve your communication effectiveness. This practical course helps students develop confidence in their speaking and writing through weekly presentations and assignments, lectures and discussions, guest speakers, simulated activities, and videotaped feedback. An important feature of this course is that there are two faculty members working in concert to ensu
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Business leaders have marketing strategies, expansion strategies, finance strategies, even exit strategies. Successful leaders, however, also have communication strategies. This course will explore how individuals and organizations can develop and execute effective communication strategies for a variety of business settings. This course introduces the essentials of communication strategy and persuasion: audience analysis, communicator credibility, message construction and delivery. Deliverables will include written documents and oral presentations and you will present both individually and in a team. You will receive feedback to improve your communication effectiveness. This practical course helps students develop confidence in their speaking and writing through weekly presentations and assignments, lectures and discussions, guest speakers, simulated activities, and videotaped feedback. An important feature of this course is that there are two faculty members working in concert to ensure that students get rigorous and individualized coaching and feedback. In this course you will learn to: - Create communication strategies at an individual and organizational level - Develop clearly organized and effective presentations and documents - Diagnose and expand your personal writing and oral delivery style - Adapt your delivery style to different material and audiences - Enhance oral delivery through effective visual aids Students at all levels of comfort and expertise with public speaking and business writing will benefit from this course.
Terms: Aut, Win, Spr
| Units: 4
Instructors:
Alper, B. (PI)
;
Kluger, A. (SI)
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