printer friendly pageME 301: LaunchPad:Design and Launch your Product or Service (DESIGN 399)
This is an intense course in product design and development offered to graduate students only (no exceptions). In just ten weeks, we will apply principles of design thinking to the real-life challenge of imagining, prototyping, testing and iterating, building, pricing, marketing, distributing and selling your product or service. You will work hard on both sides of your brain. You will experience the joy of success and the (passing) pain of failure along the way. This course is an excellent chance to practice design thinking in a demanding, fast-paced, results-oriented group with support from faculty and industry leaders. This course may change your life. We will treat each team and idea as a real start-up, so the work will be intense. If you do not have a passionate and overwhelming urge to start a business or launch a product or service, this class will not be a fit. Refer to this website for up-to-date class and office hours information:
https://www.launchpad.stanford.edu/
Terms: Spr
| Units: 4
Instructors:
Klebahn, P. (PI)
MED 235: Designing Research-Based Interventions to Solve Global Health Problems (AFRICAST 135, AFRICAST 235, EDUC 135, EDUC 335, EPI 235, HUMBIO 26)
The excitement around social innovation and entrepreneurship has spawned numerous startups focused on tackling world problems, particularly in the fields of education and health. The best social ventures are launched with careful consideration paid to research, design, and efficacy. This course offers students an immersive educational experience into understanding how to effectively develop, evaluate, and scale social ventures. Students will also get a rare "behind-the-scenes" glimpse at the complex ethical dilemmas social entrepreneurs have tackled to navigate the odds. Partnered with TeachAids, a global award-winning nonprofit (scaled to 82 countries), this course introduces students to the major principles of research-based design and integrates instruction supported by several game-changing social leaders. Open to both undergraduate and graduate students, it culminates in a formal presentation to an interdisciplinary panel of diverse Silicon Valley leaders. (Cardinal Course certified by the Haas Center)
Terms: Win
| Units: 3
MS&E 254: The Ethical Analyst
We raise awareness of ethically sensitive situations and provide principles and tools for forming coherent ethical judgments regarding individual, government, or organizational actions. Students learn ethical theories and tools from which they create their own personal ethical codes and test them against established ethical principles, class discussion, homework, class presentations, and situations from work and life. The course addresses personal life, human action and relations in society, technology, medicine, coercion, harming, stealing, imposition of risk, deception, and other ethical issues.
Terms: Spr, Sum
| Units: 3
MS&E 271: Global Entrepreneurial Marketing
Introduces core marketing concepts to bring a new product or service to market and build for its success. Geared to both entrepreneurs and intrapreneurs alike who have a passion for innovation. Course themes include: Identifying markets and opportunities, defining the offering and customer experience, creating demand, generating revenue, and measuring success. The team-based final focuses on developing a go-to-market strategy based on concepts from the course. Learn about managing self, building culture and teams, strategically think about your contribution as entrepreneur or intrapreuneur to an organization, community or society at large. Highly experiential and project based. Limited enrollment.
Terms: Aut
| Units: 3-4
MS&E 274: Dynamic Entrepreneurial Strategy
Dynamic Entrepreneurial Strategy: Primarily for graduate students. How entrepreneurial strategy focuses on creating structural change or responding to change induced externally. Grabber-holder dynamics as an analytical framework for developing entrepreneurial strategy to increase success in creating and shaping the diffusion of new technology or product innovation dynamics. Topics: First mover versus follower advantage in an emerging market; latecomer advantage and strategy in a mature market; strategy to break through stagnation; and strategy to turn danger into opportunity. Modeling, case studies, and term project.
Terms: Spr
| Units: 3
MS&E 275: Secret Foundations of Scalable Startups
Explore the foundational, strategic, and experiential knowledge that entrepreneurs wish they had before building their company. Topics can be broken down into two core themes - how to build a scalable startup and how to be the founder of such a company. In discussion with venture capitalists, students learn how to build a company's foundation to position it for large scale growth. Then, in meeting and talking with expert founders, students understand the human impact of leading fast-paced, high-growth organizations. Primarily for graduate students. Limited enrollment.
Terms: Win
| Units: 3
Instructors:
Miura-Ko, R. (PI)
;
Fattah, N. (TA)
MS&E 276: Entrepreneurial Management and Finance
For graduate students only. Emphasis on managing high-growth, early-stage ventures, especially those with technology-intensive products and services. Students work in teams to develop skills and approaches necessary to becoming effective entrepreneurial leaders and managers. Key topics involve ethical decision-making when assessing risks, understanding business models, analyzing key operational metrics, modeling cash flow and capital requirements, evaluating sources of financing, structuring and negotiating investments, managing organizational culture and incentives, navigating the trade-offs between control versus growth objectives, and handling adversity and failure. Limited enrollment with admission by an application for all matriculated students (full-time, part-time, and remote) due March 15th:
https://forms.gle/Yfq1qbDpAUHC77Nu8. Admission results will be provided prior to start of quarter. Pre-requisite or Co-requisite: a college-level financial accounting course (e.g. MS&E 240) or equivalent.
Terms: Spr
| Units: 3
MS&E 284: Managing Data Science Organizations for Innovation and Impact
Most organizations are drawn to data science by the tantalizing prospects of competitive advantage and disruptive capabilities. Yet many organizations are finding that their data science teams are not providing the expected business impact, and some are beginning to question the ROI of these teams altogether. This course works to bridge the gap between the technical training that data scientists spend years mastering and the role they must play in their companies to successfully drive business impact. Drawing on inside accounts, case studies, and academic research, this course identifies the key capabilities that data science teams and their business partners must develop to successfully drive business impact. We explore how impactful data science teams have made a fundamental shift toward business understanding and impact accountability, even while ensuring that their statistics are pristine. This course lays out a practical "how to" guide for designing and enabling impact-driven data science teams, including templates and exercises for applying these practical insights in any organizations. Limited enrollment.
Terms: Win
| Units: 3
Instructors:
Valentine, M. (PI)
;
Lakhtakia, S. (TA)
MS&E 472: Entrepreneurial Thought Leaders' Seminar
Learn about entrepreneurship, innovation, culture, startups and strategy from a diverse lineup of accomplished leaders and entrepreneurs in venture capital, technology, education, philanthropy and more. Open to all Stanford students. Required weekly assignment. May be repeated for credit.
Terms: Aut, Win, Spr
| Units: 1
| Repeatable
for credit
Instructors:
Belani, R. (PI)
;
Ma, E. (PI)
MS&E 489: Leadership Lab (DESIGN 368, ME 368)
The Leadership Lab (previously known as d.Leadership) is a one-of-a-kind hands-on leadership course. This course bridges leadership research and principles with real-world application, offering a unique opportunity to grasp not only the theory but also the practical application of leadership. Real Application: Embrace a dynamic learning environment where theory meets practice. You will apply a wide range of leadership capabilities and skills within real, live teams and environments - all with instruction along the way. Experiment with your Leadership Style: We believe your leadership style is something you must prototype and iterate throughout your life. This course creates a safe environment where you can practice new leadership techniques without worrying about your reputation or next performance review in a real work environment. As you practice new techniques, you will undoubtedly experience highs and lows and most importantly refine your own leadership point of view. Key Topic Are
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The Leadership Lab (previously known as d.Leadership) is a one-of-a-kind hands-on leadership course. This course bridges leadership research and principles with real-world application, offering a unique opportunity to grasp not only the theory but also the practical application of leadership. Real Application: Embrace a dynamic learning environment where theory meets practice. You will apply a wide range of leadership capabilities and skills within real, live teams and environments - all with instruction along the way. Experiment with your Leadership Style: We believe your leadership style is something you must prototype and iterate throughout your life. This course creates a safe environment where you can practice new leadership techniques without worrying about your reputation or next performance review in a real work environment. As you practice new techniques, you will undoubtedly experience highs and lows and most importantly refine your own leadership point of view. Key Topic Areas: Leveraging Failure and Learning to Pivot; Leading with Influence in the Absence of Authority; Framing Projects with Purpose in Order to Drive Momentum; and Subtracting Friction in Organizational Change. By the end of this course, you will have enhanced and transformed your leadership capabilities, found your natural strengths, enhanced them, and explored new horizons. Join us and experience a leadership journey that is both inspiring and hands-on. Preference to graduate students and students who have previously taken MS&E 280 or equivalent (not a prerequisite). Reach out to the teaching team with questions. Admission by Application
https://forms.gle/B4sFZxjTaN4fFvRQ9 due 5pm on March 22, 2024.
Terms: Spr
| Units: 3-4
Instructors:
Klebahn, P. (PI)
;
Velcich, K. (PI)
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