MKTG 526: Customer Acquisition for New Ventures
No schedule information
MKTG 532: Persuasion
2015-2016 Autumn
-
MKTG 532 |
2 units |
UG Reqs: None |
Class #
27469
|
Section 01 |
Grading: GSB Pass/Fail |
SEM |
Session: 2015-2016 Autumn G08
| In Person
| Students enrolled: 46 / 48
11/09/2015 - 11/20/2015 Mon, Wed, Fri 3:00 PM - 5:50 PM at GSB McClelland 104 with Tormala, Z. (PI)
Instructors: Tormala, Z. (PI)
Notes: No Exam. Participation 50% Projects/Papers 50%. 1 Group 1 Individual Project/Paper. P/F Mandatory. Open to MBA and MSx students. Capacity limited to 48 students. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. Seminar.
2015-2016 Winter
-
MKTG 532 |
2 units |
UG Reqs: None |
Class #
45278
|
Section 01 |
Grading: GSB Pass/Fail |
SEM |
Session: 2015-2016 Winter G08
| In Person
| Students enrolled: 48 / 48
02/22/2016 - 03/04/2016 Mon, Wed, Fri 3:00 PM - 5:50 PM at GSB Class of 1968 106 with Tormala, Z. (PI)
Instructors: Tormala, Z. (PI)
Notes: No Exam. Participation 50% Projects/Papers 50%. 1 Group 1 Individual Project/Paper. P/F Mandatory. Open to MBA and MSx students. Capacity limited to 48 students. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. Seminar.
2015-2016 Spring
-
MKTG 532 |
2 units |
UG Reqs: None |
Class #
46139
|
Section 01 |
Grading: GSB Pass/Fail |
SEM |
Session: 2015-2016 Spring G05
| In Person
| Students enrolled: 32 / 36
04/25/2016 - 05/06/2016 Mon, Wed, Fri 3:00 PM - 5:50 PM at GSB McClelland 104 with Tormala, Z. (PI)
Instructors: Tormala, Z. (PI)
Notes: No Exam. Participation 50% Projects/Papers 50%. 1 Group 1 Individual Project/Paper. Capacity limited to 36 students. P/F Mandatory. Open to MBA and MSx students. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. Seminar.
MKTG 534: The Travel and Airline Industry
2015-2016 Autumn
-
MKTG 534 |
2 units |
UG Reqs: None |
Class #
27298
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2015-2016 Autumn G08
| In Person
| Students enrolled: 30 / 35
11/09/2015 - 11/20/2015 Mon, Wed, Fri 3:00 PM - 5:50 PM at GSB Faculty East 103 with Nair, H. (PI); Gillani, S. (SI)
Instructors: Nair, H. (PI); Gillani, S. (SI)
Notes: No Exam. Participation 50% Projects/Papers 50%. 1 Group Project/Paper. P/F Allowed with Permission of Instructor. Open to MBA and MSx students. Capacity limited to 30 Students. Mandatory attendance. Absences impact grade. Case and Problem Discussion.
MKTG 535: Product Launch
2015-2016 Spring
-
MKTG 535 |
2 units |
UG Reqs: None |
Class #
46141
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2015-2016 Spring GH1
| In Person
| Students enrolled: 59 / 59
03/31/2016 - 04/29/2016 Mon, Fri 8:00 AM - 9:45 AM at GSB Patterson 107 with Levav, J. (PI); Siegelman, R. (SI)
Instructors: Levav, J. (PI); Siegelman, R. (SI)
Notes: Final 10% Participation35% Proj/Papers40%Other15%. 1 Group 1 Individual Project/Paper. P/F Not Allowed. Open to MBA1 students. In-class Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. Case and Problem Discussion. -
MKTG 535 |
2 units |
UG Reqs: None |
Class #
46142
|
Section 02 |
Grading: GSB Letter Graded |
CAS |
Session: 2015-2016 Spring GH1
| In Person
| Students enrolled: 60 / 60
03/31/2016 - 04/29/2016 Mon, Fri 10:00 AM - 11:45 AM at GSB Patterson 107 with Levav, J. (PI); Siegelman, R. (SI)
Instructors: Levav, J. (PI); Siegelman, R. (SI)
Notes: Final 10% Participation35% Proj/Papers40%Other15%. 1 Group 1 Individual Project/Paper. P/F Not Allowed. Open to MBA1 students. In-class Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. Case and Problem Discussion. -
MKTG 535 |
2 units |
UG Reqs: None |
Class #
46143
|
Section 03 |
Grading: GSB Letter Graded |
CAS |
Session: 2015-2016 Spring GH1
| In Person
| Students enrolled: 60 / 60
03/31/2016 - 04/29/2016 Mon, Fri 4:30 PM - 6:15 PM at GSB Patterson 107 with Levav, J. (PI); Siegelman, R. (SI)
Instructors: Levav, J. (PI); Siegelman, R. (SI)
Notes: Final 10% Participation35% Proj/Papers40%Other15%. 1 Group 1 Individual Project/Paper. P/F Not Allowed. Open to MBA1 students. In-class Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. Case and Problem Discussion.
MKTG 541: Social Brands
No schedule information
MKTG 542: Designing Story in a Digital World
No schedule information
MKTG 552: Building Innovative Brands
2015-2016 Winter
-
MKTG 552 |
2 units |
UG Reqs: None |
Class #
25555
|
Section 01 |
Grading: GSB Pass/Fail |
WKS |
Session: 2015-2016 Winter G04
| In Person
| Students enrolled: 46 / 48
01/25/2016 - 01/29/2016 Mon, Wed, Fri 3:00 PM - 5:50 PM at GSB McClelland 101D with Aaker, J. (PI); Flink, C. (SI)
02/08/2016 - 02/12/2016 Mon, Wed, Fri 3:00 PM - 5:50 PM with Aaker, J. (PI); Flink, C. (SI)
Instructors: Aaker, J. (PI); Flink, C. (SI)
Notes: No Exam. 1 Group Project/Paper. Non-GSB students: See gsb.stanford.edu/NonGSBReg. P/F Mandatory. Enrolled + waitlisted must attend or be dropped. Open to MBA and MSx students. Capacity limited to 48 students. Workshop.
MKTG 554: Branding in the Digital Era
2015-2016 Spring
-
MKTG 554 |
2 units |
UG Reqs: None |
Class #
46278
|
Section 01 |
Grading: GSB Pass/Fail |
CAS |
Session: 2015-2016 Spring G07
| In Person
| Students enrolled: 44 / 45
05/09/2016 - 05/20/2016 Mon, Wed, Fri 3:00 PM - 5:50 PM at GSB McClelland 104 with Khan, U. (PI)
Instructors: Khan, U. (PI)
Notes: No Exam. Capacity limited to 45 students. P/F Mandatory. Enrolled + waitlisted must attend or be dropped. Open to MBA and MSx students. Other 100%. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Case and Problem Discussion.
MKTG 555: Designing Happiness
No schedule information
MKTG 574: Rethinking Purpose
2015-2016 Winter
-
MKTG 574 |
2 units |
UG Reqs: None |
Class #
45459
|
Section 01 |
Grading: GSB Pass/Fail |
WKS |
Session: 2015-2016 Winter G08
| In Person
| Students enrolled: 42 / 48
02/22/2016 - 03/04/2016 Mon, Wed, Fri 3:00 PM - 5:50 PM at GSB McClelland 101D with Aaker, J. (PI); Ma, E. (SI)
Instructors: Aaker, J. (PI); Ma, E. (SI)
Notes: No Exam. 1 Group Project/Paper. P/F Mandatory. Enrolled + waitlisted must attend or be dropped. Open to MBA and MSx students. Capacity limited to 48 students. Other 100%. CSI certificate course. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Workshop.
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