1 - 7 of 7 results for: SINY

Throughout history and across the world, cultures abound in multimedia forms. Whether in a Billie Eilish Music Video or Janet Cardiff's AR works, grammarly adds or Broadway musicals, Japanese anime or Indonesian shadow puppetry, the three modes of expression- sounds, images, and words - are interwoven in meaningful but distinctive ways. What are their individual and combined powers? What is unique about the poetry of intermodal metaphor? We will face these questions in creative projects as well as through in-class viewing of multimedia examples, analysis and debates, readings, and student presentations. The creative projects will be viewable on the Web and produced using free downloadable audio and video tools. Prior experience in music, literature, art practice or computer programming is welcome but not required. WAY-CE

This seminar includes all program participants and investigates how New York, as a complex, dynamic city, shapes and is shaped by issues relevant to each quarter's thematic lens. Employing theories of place, concepts of cities and change, and a structured experiential education process, the course integrates the learning from all elements of the program and attends to each student's personal, professional, and intellectual development.May be repeat for credit

Transmitting important messages to the public, rapidly and in a compelling format, can help people to lead happier, healthier and more informed lives. We saw this during the COVID-19 pandemic, when an urgent need arose to disseminate science-based health messages to the public. Because levels of education and literacy vary, didactic and overly technical media messages often miss the audiences that need them the most. Adolescents and young adults are often among the hardest to reach with effective public health messages. At the same time, these audiences are the highest consumers of short video content via social media, presenting an interesting opportunity for public health educators.This course examines various approaches to increasing the reach and effectiveness of digital communication media for global dissemination. We will examine existing evidence-based frameworks including human-centered design, the use of narratives, entertainment-education and how we can apply the principles of universal design for learning to our efforts to engage a broad, global audience.We will also explore novel use cases for animated video interventions in global settings and innovative research methods for evaluating the effectiveness of digital health content, using large, online randomized controlled experiments. This innovative approach to measuring impact emerged out of necessity during the pandemic but is likely here to stay.Students will be exposed to the theory, science and creative process needed to create and test engaging digital communication media. In small groups, students will apply this knowledge to the creation of their own public-facing media message on a topic of interest, integrating new technical skills with art and communication.

Targeted at students with an interest in the impact of current events on financial markets (and vice-versa), the class will be a series of discussions about major global themes and events, and will discuss how they impact financial markets. Topics may include trade, central bank policy, energy, fed policy, and emerging markets.

Examine how technology has transformed the way news is produced, delivered and consumed from disruption in business models to changes in access. Students read works by leading media scholars, study user data from news organizations and meet key executives in New York City's digital-media market.

Examine factors impacting entrepreneurship, including idea generation, writing a business plan, raising capital, developing products or services, the art of marketing and incorporating an entrepreneurial mindset into internships, coursework and future employment. An emphasis will be on media and marketing and leveraging the resources of a major city such as New York.