printer friendly pageMI 115B: The Vaccine Revolution (HUMBIO 155B)
Advanced seminar. Human aspects of viral disease, focusing on recent discoveries in vaccine development and emerging infections. Journal club format: students choose articles from primary scientific literature, write formal summaries, and synthesize them into a literature review. Emphasis is on analysis, experimental design, and interpretation of data. Oral presentations. Enrollment limited to 10. Prerequisites:
HUMBIO 155H,
MI 155V.
MI 130: Medical Microbiology and Infectious Diseases (MI 230)
For graduate students and undergraduates. Required of first-year graduate students in Microbiology and Immunology. Biological properties of microbes associated with diseases of humans; identification and laboratory diagnosis; principles of prevention and treatment; introduction to microbial genetics and evolution as it pertains to pathogenicity. Prerequisite: background in molecular biology.
MI 155H: Humans and Viruses I (HUMBIO 155H)
Introduction to human virology integrating epidemiology, molecular biology, clinical sciences, social sciences, history, and the arts. Emphasis is on host pathogen interactions and policy issues. Topics: polio and vaccination, smallpox and eradication, yellow fever and history, influenza and genomic diversity, rubella and childhood infections, adenovirus and viral morphology, ebola and emerging infection, lassa fever and immune response.
MI 155V: Humans and Viruses II
Introduction to human virology integrating epidemiology, molecular biology, clinical sciences, social sciences, history, and the arts. Emphasis on host pathogen interactions and policy issues. Topics: measles and viral epidemiology, rotavirus and world health, rabies and infections of the brain, HPV and cancer -causing viruses, herpes simplex and viral latency, CMV and viral teratogenesis, retrovirology and endogenous viral sequences, HIV and viral treatement, viral hepatitis and chronic infections, prions and diseases of life style. Prerequisite:
MI155H.
MI 185: Topics in Microbiology
For advanced undergraduates. Topics include diversity, molecular regulation, growth, bioenergetics, and unique matabolic processes. Presentation of student papers on current topic selected with student input. Prerequisites:
CHEM 31X, Biology core.
MI 230: Medical Microbiology and Infectious Diseases (MI 130)
For graduate students and undergraduates. Required of first-year graduate students in Microbiology and Immunology. Biological properties of microbes associated with diseases of humans; identification and laboratory diagnosis; principles of prevention and treatment; introduction to microbial genetics and evolution as it pertains to pathogenicity. Prerequisite: background in molecular biology.
MI 233: The Biology of Small Modulatory RNAs (GENE 233, PATH 233)
Open to graduate and medical students. How recent discoveries of miRNA, RNA interference, and short interfering RNAs reveal potentially widespread gene regulatory mechanisms mediated by small modulatory RNAs during animal and plant development. Required paper proposing novel research.
MKTG 231: Marketing and Competition
The Marketing and Competition core variant will cover both marketing to consumers, using case studies and lectures, and marketing to businesses, using the INDUSTRAT competitive simulation. Class case discussions will focus on key concepts and marketing analyses as well as new perspectives on customer analysis and marketing strategies. The course will include three modules: (1) Analyzing Marketing Opportunities, (2) Developing Marketing Strategies, and (3) New Trends in Marketing Strategy Implementation. A major part of the course will employ the INDUSTRAT competitive simulation. In this simulation, each team, representing a company in 5-firm industry, will have to make a wide range of decisions, such as customer and segment selection, positioning, market research, sales force deployment, R&D, and whether to form alliances with other firms. During INDUSTRAT sessions, teams will discuss the previous period's results and marketing research data to make decisions for the next period.
Terms: Win
| Units: 4
Instructors:
Simonson, I. (PI)
MKTG 240: Marketing Management
The objectives of this course are to introduce students to the substantive and procedural aspects of marketing management and to sharpen skills for critical analytical thinking and effective communication. Specifically, the goals are to introduce students to marketing strategy and to the elements of marketing analysis: customer analysis, competitor analysis, and company analysis; to familiarize students with the elements of the marketing mix (product strategy, pricing, advertising and promotion, and distribution), and to enhance problem solving and decision-making abilities in these operational areas of marketing; and to provide students with a forum (both written and verbal) for presenting and defending their own recommendations, and for critically examining and discussing the recommendations of others.
Terms: Win
| Units: 4
Instructors:
Hartmann, W. (PI)
;
Wheeler, S. (PI)
MKTG 249: Sloan: Marketing Management
The goal of marketing is to provide value to customers and to recapture some of that value for the firm in the form of profits. The objectives of this course are to introduce students to marketing strategy and to the elements of marketing analysis (customer analysis, competitor analysis, and company analysis); to familiarize students with elements of the marketing mix (product strategy, pricing, advertising and promotion, distribution); to examine the process of building, creating and managing two key firm assets (brand equity and customer equity); and to enhance problem solving and decision making abilities in these operational areas.
Terms: Aut
| Units: 4
Instructors:
Draganska, M. (PI)
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