MKTG 240: Marketing Management
2023-2024 Winter
-
MKTG 240 |
3 units |
UG Reqs: None |
Class #
33211
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Winter GFQ
| In Person
| Students enrolled: 33 / 35
01/11/2024 - 03/15/2024 Mon, Thu 8:15 AM - 9:35 AM at GSB McClelland 109 with Ding, Y. (PI); Kim, Y. (SI)
Instructors: Ding, Y. (PI); Kim, Y. (SI)
Notes: No Exam. P/F Not Allowed. Open to MBA1 students. Participation 20% Projects/Papers 80%. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Not Open to Non-GSB Students. Capacity limited to 35 students. Case and Problem Discussion. -
MKTG 240 |
3 units |
UG Reqs: None |
Class #
33212
|
Section 02 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Winter GFQ
| In Person
| Students enrolled: 35 / 35
01/11/2024 - 03/15/2024 Mon, Thu 10:00 AM - 11:20 AM at GSB McClelland 109 with Ding, Y. (PI); Kim, Y. (SI)
Instructors: Ding, Y. (PI); Kim, Y. (SI)
Notes: No Exam. P/F Not Allowed. Open to MBA1 students. Participation 20% Projects/Papers 80%. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Not Open to Non-GSB Students. Capacity limited to 35 students. Case and Problem Discussion. -
MKTG 240 |
3 units |
UG Reqs: None |
Class #
33213
|
Section 03 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Winter GFQ
| In Person
| Students enrolled: 35 / 35
01/11/2024 - 03/15/2024 Mon, Thu 1:15 PM - 2:35 PM at GSB McClelland 109 with Ding, Y. (PI); Kim, Y. (SI)
Instructors: Ding, Y. (PI); Kim, Y. (SI)
Notes: No Exam. P/F Not Allowed. Open to MBA1 students. Participation 20% Projects/Papers 80%. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Not Open to Non-GSB Students. Capacity limited to 35 students. Case and Problem Discussion. -
MKTG 240 |
3 units |
UG Reqs: None |
Class #
33214
|
Section 04 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Winter GFQ
| In Person
| Students enrolled: 34 / 35
01/11/2024 - 03/15/2024 Mon, Thu 2:50 PM - 4:10 PM at GSB McClelland 109 with Ding, Y. (PI); Kim, Y. (SI)
Instructors: Ding, Y. (PI); Kim, Y. (SI)
Notes: No Exam. P/F Not Allowed. Open to MBA1 students. Participation 20% Projects/Papers 80%. Mandatory attendance. Absences impact grade. 1 Group 3 Individual Projects/Papers. Not Open to Non-GSB Students. Capacity limited to 35 students. Case and Problem Discussion.
MKTG 249: MSx: Marketing
2023-2024 Autumn
-
MKTG 249 |
2 units |
UG Reqs: None |
Class #
29326
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Autumn GH1
| In Person
| Students enrolled: 29 / 43
09/26/2023 - 10/26/2023 Tue, Fri 8:00 AM - 9:45 AM at GSB McClelland 109 with Levav, J. (PI)
Instructors: Levav, J. (PI)
Notes: Final 10% Participation35% Proj/Papers40%Other15%. P/F Not Allowed. Open to MSx students. Take-home Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. Case and Problem Discussion. -
MKTG 249 |
2 units |
UG Reqs: None |
Class #
29327
|
Section 02 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Autumn GH1
| In Person
| Students enrolled: 43 / 43
09/26/2023 - 10/26/2023 Tue, Fri 10:00 AM - 11:45 AM at GSB McClelland 109 with Levav, J. (PI)
Instructors: Levav, J. (PI)
Notes: Final 10% Participation35% Proj/Papers40%Other15%. P/F Not Allowed. Open to MSx students. Take-home Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. Case and Problem Discussion.
MKTG 325: Go To Market
2023-2024 Spring
-
MKTG 325 |
3 units |
UG Reqs: None |
Class #
33183
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Spring GFQ
| In Person
| Waitlist: 80 / 99
04/04/2024 - 06/04/2024 Tue, Fri 1:15 PM - 2:35 PM at GSB Botha-Chan 104 with Narayanan, S. (PI)
Instructors: Narayanan, S. (PI)
Notes: No Exam. 1 Group 1 Individual Project/Paper. P/F Not Allowed. Participation 30% Projects/Papers 70%. Open to MBA, MSx, and GSB PhD students. Mandatory attendance. Absences impact grade. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Capacity limited to 35 students. Case and Problem Discussion.
MKTG 332: Persuasion: Principles and Practice
2023-2024 Winter
-
MKTG 332 |
3 units |
UG Reqs: None |
Class #
31246
|
Section 01 |
Grading: GSB Student Option LTR/PF |
SEM |
Session: 2023-2024 Winter GFQ
| In Person
| Students enrolled: 30 / 36
01/11/2024 - 03/15/2024 Tue 8:15 AM - 11:15 AM at GSB Faculty East 102 with Tormala, Z. (PI)
Instructors: Tormala, Z. (PI)
Notes: No Exam. 5 Individual Projects/Papers. Capacity limited to 36 students. Open to MBA and MSx students. Participation 25% Project/Paper 75%. Mandatory attendance. Absences impact grade. P/F Allowed. Not Open to Non-GSB Students. Seminar. -
MKTG 332 |
3 units |
UG Reqs: None |
Class #
31247
|
Section 02 |
Grading: GSB Student Option LTR/PF |
SEM |
Session: 2023-2024 Winter GFQ
| In Person
| Students enrolled: 36 / 36
01/11/2024 - 03/15/2024 Tue 2:50 PM - 5:50 PM at GSB Faculty East 102 with Tormala, Z. (PI)
Instructors: Tormala, Z. (PI)
Notes: No Exam. 5 Individual Projects/Papers. Capacity limited to 36 students. Open to MBA and MSx students. Participation 25% Project/Paper 75%. Mandatory attendance. Absences impact grade. P/F Allowed. Not Open to Non-GSB Students. Seminar.
MKTG 346: Humor: Serious Business
2023-2024 Spring
-
MKTG 346 |
3 units |
UG Reqs: None |
Class #
1006
|
Section 01 |
Grading: GSB Pass/Fail |
WKS |
Session: 2023-2024 Spring GFQ
| In Person
| Waitlist: 92 / 110
04/04/2024 - 06/04/2024 Tue 2:50 PM - 5:50 PM at GSB McClelland 101D with Aaker, J. (PI); Bagdonas, N. (SI); Diemand-Yauman, C. (SI)
Instructors: Aaker, J. (PI); Bagdonas, N. (SI); Diemand-Yauman, C. (SI)
Notes: All Non-GSB must submit a course application. Enrolled and waitlisted students must attend class on the first day. No Exam. 1 Group 1 Individual Project/Paper. P/F Mandatory. Capacity limited to 40 students. Open to MBA and MSx students. Mandatory attendance. Absences impact grade. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Workshop. -
MKTG 346 |
3 units |
UG Reqs: None |
Class #
1007
|
Section 02 |
Grading: GSB Pass/Fail |
WKS |
Session: 2023-2024 Spring GFQ
| In Person
| Waitlist: 88 / 99
04/04/2024 - 06/04/2024 Tue 6:00 PM - 9:00 PM at GSB McClelland 101D with Aaker, J. (PI); Bagdonas, N. (SI); Diemand-Yauman, C. (SI)
Instructors: Aaker, J. (PI); Bagdonas, N. (SI); Diemand-Yauman, C. (SI)
Notes: All Non-GSB must submit a course application. Enrolled and waitlisted students must attend class on the first day. No Exam. 1 Group 1 Individual Project/Paper. P/F Mandatory. Capacity limited to 40 students. Open to MBA and MSx students. Mandatory attendance. Absences impact grade. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Workshop.
MKTG 358: Customer Experience Design (CxDesign)
2023-2024 Winter
-
MKTG 358 |
3 units |
UG Reqs: None |
Class #
34332
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Winter GFQ
| In Person
| Students enrolled: 20 / 32
01/11/2024 - 03/15/2024 Mon 8:15 AM - 11:15 AM at GSB Faculty East 101 with Aka, A. (PI); Velcich, K. (SI)
Instructors: Aka, A. (PI); Velcich, K. (SI)
Notes: No Exam. Capacity limited to 32 students. P/F Not Allowed. Open to MBA and MSx students. Mandatory attendance. Absences impact grade. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Case and Problem Discussion.
MKTG 535: Product Launch
2023-2024 Winter
-
MKTG 535 |
2 units |
UG Reqs: None |
Class #
31461
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Winter GH1
| In Person
| Students enrolled: 72 / 72
01/11/2024 - 02/09/2024 Mon, Thu 8:00 AM - 9:45 AM at GSB Patterson 102 with Levav, J. (PI); Siegelman, R. (SI)
Instructors: Levav, J. (PI); Siegelman, R. (SI)
Notes: 1 Group 1 Individual Project/Paper. P/F Not Allowed. Open to MBA1 students. Final 40% Participation 40% Projects/Papers 20%. Take-home Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. Case and Problem Discussion. -
MKTG 535 |
2 units |
UG Reqs: None |
Class #
31462
|
Section 02 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Winter GH1
| In Person
| Students enrolled: 72 / 72
01/11/2024 - 02/09/2024 Mon, Thu 10:00 AM - 11:45 AM at GSB Patterson 102 with Levav, J. (PI); Siegelman, R. (SI)
Instructors: Levav, J. (PI); Siegelman, R. (SI)
Notes: 1 Group 1 Individual Project/Paper. P/F Not Allowed. Open to MBA1 students. Final 40% Participation 40% Projects/Papers 20%. Take-home Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. Case and Problem Discussion. -
MKTG 535 |
2 units |
UG Reqs: None |
Class #
31463
|
Section 03 |
Grading: GSB Letter Graded |
CAS |
Session: 2023-2024 Winter GH1
| In Person
| Students enrolled: 69 / 73
01/11/2024 - 02/09/2024 Mon, Thu 4:25 PM - 6:10 PM at GSB Patterson 102 with Levav, J. (PI); Siegelman, R. (SI)
Instructors: Levav, J. (PI); Siegelman, R. (SI)
Notes: 1 Group 1 Individual Project/Paper. P/F Not Allowed. Open to MBA1 students. Final 40% Participation 40% Projects/Papers 20%. Take-home Final. Mandatory attendance. Absences impact grade. Not Open to Non-GSB Students. Case and Problem Discussion.
MKTG 641: Behavioral Research in Marketing I
2023-2024 Autumn
-
MKTG 641 |
3 units |
UG Reqs: None |
Class #
30856
|
Section 01 |
Grading: GSB Student Option LTR/PF |
SEM |
Session: 2023-2024 Autumn GPH
| In Person
| Students enrolled: 2
09/26/2023 - 12/08/2023 Wed 2:30 PM - 5:20 PM at GSB Faculty East 233 with Wheeler, S. (PI)
Instructors: Wheeler, S. (PI)
Notes: No Exam. Participation 50% Projects/Papers 50%. Open to GSB PhD students. MBA students need instructor permission. Non-GSB students: See gsb.stanford.edu/NonGSBReg. 7 Individual Projects/Papers. Mandatory attendance. Absences impact grade. P/F Allowed. Seminar.
MKTG 642: Behavioral Research in Marketing II: Consumer Behavior
2023-2024 Autumn
-
MKTG 642 |
3 units |
UG Reqs: None |
Class #
30551
|
Section 01 |
Grading: GSB Letter Graded |
SEM |
Session: 2023-2024 Autumn GPH
| In Person
| Students enrolled: 6
09/26/2023 - 12/08/2023 Thu 2:50 PM - 5:50 PM at GSB Botha-Chan 332 with Shiv, B. (PI)
Instructors: Shiv, B. (PI)
Notes: No Exam. Open to GSB PhD students. Mandatory attendance. Absences impact grade. Participation 60% Projects/Papers 40%. 1 Individual Project/Paper. P/F Allowed. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Seminar.
MKTG 644: Quantitative Research in Marketing - I
2023-2024 Autumn
-
MKTG 644 |
3 units |
UG Reqs: None |
Class #
30857
|
Section 01 |
Grading: GSB Letter Graded |
SEM |
Session: 2023-2024 Autumn GPH
| In Person
| Students enrolled: 8
09/26/2023 - 12/08/2023 Wed 8:15 AM - 11:15 AM at GSB Faculty East 233 with Sahni, N. (PI)
Instructors: Sahni, N. (PI)
Notes: No Exam. Open to GSB PhD students. P/F Not Allowed. Partcipation 65% Projects/Papers 35%. Mandatory attendance. Absences impact grade. 1 Individual Project/Paper. Non-GSB students: See gsb.stanford.edu/NonGSBReg. Seminar.
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