MS&E 271: Global Entrepreneurial Marketing
Skills needed to market new technology-based products to customers around the world. Case method discussions. Cases include startups and global high tech firms. Course themes: marketing toolkit, targeting markets and customers, product marketing and management, partners and distribution, sales and negotiation, and outbound marketing. Team-based take-home final exam. Limited enrollment.
Terms: Win, Spr
| Units: 3-4
Instructors:
Kosnik, T. (PI)
;
Smith, L. (PI)
;
Abedian, T. (TA)
...
more instructors for MS&E 271 »
Instructors:
Kosnik, T. (PI)
;
Smith, L. (PI)
;
Abedian, T. (TA)
;
Korolev, M. (TA)
;
Price, G. (TA)
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