printer friendly pageMGTECON 513: Platform Competition in Digital Markets
This class will analyze the economics of internet platform markets. The class format will consist of lectures, guest speakers, and student presentations. The course will begin with economic definitions of platform markets, and it will review the most important insights from recent economic theory. It will then consider the role of scale economies and network effects in determining the dynamics of platform competition and long-run industry structure. Next, the class will consider key strategic decisions for firms, including vertical integration and exclusive deals, and it will touch on antitrust considerations. Special topics that may be covered according to class interest include the issues that arise when taking a data-driven approach to managing a platform business; the economics of the media, particularly news; regulatory issues such as privacy, intellectual property, and antitrust. Student presentations and guest speakers will consider case studies of particular platform businesses, such as auction markets for goods and services, internet retail, online advertising, social networks, the news media, technology platforms such as personal computers, mobile devices, and cloud computing.
Terms: Aut
| Units: 2
Instructors:
Athey, S. (PI)
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