OIT 272:
Online Marketplaces
How does Uber match drivers to passengers? How does Airbnb select the set of listings to show to a guest in a search? How does eBay manage trust and reputation between buyers and sellers? How does Google optimize auctions for billions of dollarsâ worth of online advertising? This course focuses on the basic analytic and data science tools used to address these and other challenges encountered in the most exciting online marketplaces in the world. With hands-on exercises we will open and understand the âblack-boxâ of online marketplacesâ operations. We will cover application areas such as transportation, rentals, sharing, e-commerce, labor markets, and advertising, leveraging tools from D&D, OSM, and Micro (all base). Overall, the course will provide basic business knowledge for future investors, product managers, sales and marketing managers, operation managers, and anyone interested on online marketplaces.
Terms: Spr
| Units: 2
2016-2017 Spring
-
OIT 272 |
2 units |
UG Reqs: None |
Class #
34139
|
Section 01 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Spring GH1
| In Person
| Students enrolled: 48 / 50
04/06/2017 - 05/05/2017 Mon, Fri 8:00 AM - 9:45 AM at GSB Gunn 101 with Weintraub, G. (PI)
Instructors: Weintraub, G. (PI)
Notes: P/F Not Allowed. Open to MBA1 students. Capacity limited to 50 students. Take-home Final. Mandatory attendance. Absences impact grade. Final 50% Participation 30% Projects/Papers 20%. Not Open to Non-GSB Students. Case and Problem Discussion.
Additional Resources:
(Login to view additional resources)
-
OIT 272 |
2 units |
UG Reqs: None |
Class #
34140
|
Section 02 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Spring GH1
| In Person
| Students enrolled: 48 / 50
04/06/2017 - 05/05/2017 Mon, Fri 10:00 AM - 11:45 AM at GSB Gunn 101 with Weintraub, G. (PI)
Instructors: Weintraub, G. (PI)
Notes: P/F Not Allowed. Open to MBA1 students. Capacity limited to 50 students. Take-home Final. Mandatory attendance. Absences impact grade. Final 50% Participation 30% Projects/Papers 20%. Not Open to Non-GSB Students. Case and Problem Discussion.
Additional Resources:
(Login to view additional resources)
-
OIT 272 |
2 units |
UG Reqs: None |
Class #
34141
|
Section 03 |
Grading: GSB Letter Graded |
CAS |
Session: 2016-2017 Spring GH1
| In Person
| Students enrolled: 50 / 50
04/06/2017 - 05/05/2017 Tue, Thu 10:00 AM - 11:45 AM at GSB Class of 1968 105 with Weintraub, G. (PI)
Instructors: Weintraub, G. (PI)
Notes: P/F Not Allowed. Open to MBA1 students. Capacity limited to 50 students. Take-home Final. Mandatory attendance. Absences impact grade. Final 50% Participation 30% Projects/Papers 20%. Not Open to Non-GSB Students. Case and Problem Discussion.
Additional Resources:
(Login to view additional resources)