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GSBGEN 299: The Core Curriculum in the Workplace

GSB students are eligible to report on work experience that is relevant to their core studies under the direction of the Senior Associate Dean responsible for the MBA Program. Registration for this work must be approved by the Assistant Dean of the MBA Program and is limited to students who present a project which, in judgment of the Advisor, may be undertaken to enhance the material learned in the first year core required courses. It is expected that this research be carried on by the student with a large degree of independence and the expected result is a written report, typically due at the end of the quarter in which the course is taken. Specific assignment details and deadline information will be communicated to enrolled students. Units earned for this course do not meet the requirements needed for graduation.
Terms: Aut, Win, Spr, Sum | Units: 1 | Repeatable 8 times (up to 8 units total)

GSBGEN 306: Real Estate Investment

The major objective of this course is to provide the student with an understanding of the fundamentals of real estate investment. The course covers land economics, market analysis, finance, taxation, investment analysis, investment vehicles, real estate risk, development and urban design. Major land uses are discussed including apartments, retail, office, and industrial. The course is designed for students with limited or no background in real estate.
Terms: Win | Units: 4

GSBGEN 315: Strategic Communication

Business leaders have marketing strategies, expansion strategies, finance strategies, even exit strategies. Successful leaders, however, also have communication strategies. This course will explore how individuals and organizations can develop and execute effective communication strategies for a variety of business settings. This course introduces the essentials of communication strategy and persuasion: audience analysis, communicator credibility, message construction and delivery. Deliverables will include written documents and oral presentations and you will present both individually and in a team. You will receive feedback to improve your communication effectiveness. This practical course helps students develop confidence in their speaking and writing through weekly presentations and assignments, lectures and discussions, guest speakers, simulated activities, and videotaped feedback. An important feature of this course is that there are two faculty members working in concert to ensure that students get rigorous and individualized coaching and feedback. In this course you will learn to: - Create communication strategies at an individual and organizational level - Develop clearly organized and effective presentations and documents - Diagnose and expand your personal writing and oral delivery style - Adapt your delivery style to different material and audiences - Enhance oral delivery through effective visual aids Students at all levels of comfort and expertise with public speaking and business writing will benefit from this course.
Terms: Aut, Win, Spr | Units: 4

GSBGEN 332: Climate Tech for Rapid Decarbonization

This course examines alternative pathways for economies around the world to achieve deep decarbonization within a couple of decades. The overall perspective is to analyze the global decarbonization process at the intersection of technological improvements, financial fundamentals and the parameters set by public policies.The first part of the course will be concerned with the science and the political economy of climate change, greenhouse gas emissions and the proliferation of net-zero pledges by governments and corporations. Included in this part is a closer look at countries for which the production and export of fossil fuels is a key economic activity. We then turn to the competitiveness of carbon-free or low-carbon technologies in different segments of the economy, including i) power generation, ii) energy storage, iii) transportation, iv) industrial production and v) food and Ag Tech. The final part of the course turns to the emergence of energy technologies with future commercial potential, including hydrogen, fission/fusion, carbon capture and utilization and synthetic hydrocarbons.The course will rely on lectures from each of the three instructors, guest presentations and select case studies.
Terms: Win | Units: 3

GSBGEN 345: Disruptions in Education

The COVID-19 pandemic disrupted higher education significantly, surfacing novel needs, while at the same putting decades long trends into sharper focus. This course explores the contemporary higher education industry, focusing especially on the places where disruptions of all kinds present significant opportunities and challenges for entrepreneurs, investors, and the businesses that serve this huge global market, as well as for faculty, students, and higher education institutions and leaders, both incumbents and alternatives. Using a variety of readings and case studies to better understand recent disruptions and the unbundling occurring across the postsecondary landscape, from outside and inside the academy, both for-profit and non-profit, the course will examine technology in teaching and learning; the future of the degree and alternatives to the traditional credential; accreditation; competency based education; affordability, student debt, and education financing models; investing in the education space; workforce, skills development, and lifelong learning; and tertiary products and platforms that serve the student services market. Guests will include higher education leaders and practitioners, as well as investors, entrepreneurs, and social entrepreneurs. (Please note, the focus of this course is post-secondary education, skilling/lifelong learning, and learning in the workplace. It does not cover K-12 or early childhood education).
Terms: Win | Units: 3

GSBGEN 346: Freedom, Democracy, and Capitalism

This is a civics course about the ideas that comprise a modern implementation of liberal democracy: freedom, democracy, capitalism, and a rules-based international order. Our principal focus will be on the post-WWII American implementation of these ideas. We will explore these ideas from the midpoint of theory and real-world implementation.
Terms: Win | Units: 4

GSBGEN 347: Education Policy in the United States

The course will provide students from different disciplines with an understanding of the broad educational policy context. The course will cover topics including a) school finance systems; b) an overview of policies defining and shaping the sectors and institutional forms of schooling, c) an overview of school governance, d) educational human-resource policy, e) school accountability policies at the federal and state levels; and f) school assignment policies and law, including intra- and inter-district choice policies, desegregation law and policy.
Terms: Win | Units: 3

GSBGEN 360: Sports Business Management

This course will examine the diverse management challenges facing the sports industry. The course will cover issues at the league level, the team level, the athlete/agent level, and the college level. The diverse constituencies with interests in sports issues (athletes, fans, media companies, advertisers, and legislators to name a few) will be discussed. Sports issues at a global level (the IOC) and both U.S. and outside U.S. will be covered. There will be coverage of evolving business ventures related to the sports industry (such as venture backed sports companies and sports networks). A key focus is on how the sports industry is similar to and different from other industries. Key concepts underlying the course are: value creation/value sharing; revenue ecosystem; virtuous circles and vicious circles; disruptive technologies; growth facilitators and growth inhibitors; leveragable assets/inherited liabilities; and entrepreneurship/new product innovations. Over 80% of the sessions typically will include a guest co-lecturer from the sporting industry.
Terms: Win | Units: 4

GSBGEN 386: Public Policy for Climate Innovation

This course considers the form and content that climate innovation policies should take as well as implementation strategies to help climate tech companies cross the proverbial ¿valley of death¿. The course begins with an evaluation of the advantages and disadvantages of different regulatory approaches to environmental innovation, such as technology forcing standards, command and control oversight, subsidies, carbon taxes and choice architecture ¿nudges¿. Subsequently, specific examples of global and national regulatory dynamics that affect technology development are discussed in areas such as renewable energy, energy storage, solid waste reduction, food production, cement and steel production, hydrogen, autonomous/ electric vehicles, shipping, and the fashion industry. Relevant experiences of different countries will be presented including Danish policies to encourage a local wind-turbine industry, German programs to expand solar energy and Israeli government initiatives to foster sustainable Watech and Food tech companies. Potential outcomes of the recently enacted the U.S. Inflation Reduction Act will then be considered. The final section of the course involves analysis of specific case studies assessing Climate Tech companies in different stages of their development. Students will research a range of clean tech companies¿ experience and consider the way policies affect their business plans, financing, research portfolios and ultimate success or failure. The course will be based on instructor¿s lectures, interactive, virtual presentations by climate tech managers, and presentation of group projects.
Terms: Win | Units: 3

GSBGEN 390: Individual Research

Need approval from sponsoring faculty member and GSB Registrar. There is a limit on the number of units in courses of independent study that may be applied toward degree requirements.
Terms: Aut, Win, Spr | Units: 1-4 | Repeatable 4 times (up to 10 units total)
Instructors: ; Aaker, J. (PI); Abbey, D. (PI); Abrahams, M. (PI); Admati, A. (PI); Aka, A. (PI); Akbarpour, M. (PI); Allende Santa Cruz, C. (PI); Alper, B. (PI); Andrews, C. (PI); Antoni, F. (PI); Armstrong, C. (PI); Athey, S. (PI); Atwell, J. (PI); Bannick, M. (PI); Barnett, W. (PI); Bayati, M. (PI); Begenau, J. (PI); Belo-Osagie, H. (PI); Bendor, J. (PI); Benkard, L. (PI); Berg, J. (PI); Berk, J. (PI); Beyer, A. (PI); Bimpikis, K. (PI); Blattner, L. (PI); Brady, S. (PI); Brenninkmeijer, T. (PI); Brest, P. (PI); Buchak, G. (PI); Bulow, J. (PI); Burgelman, R. (PI); Callander, S. (PI); Camara, M. (PI); Carmel-Hurwitz, D. (PI); Carroll, G. (PI); Casey, K. (PI); Chess, R. (PI); Chin, L. (PI); Choi, J. (PI); Ciesinski, S. (PI); Clement, J. (PI); Coppola, A. (PI); Corney, A. (PI); Coulson, S. (PI); Davis, S. (PI); DeMarzo, P. (PI); Demarest, D. (PI); Di Tella, S. (PI); Diamond, R. (PI); Ding, Y. (PI); Dobbs, C. (PI); Dodson, D. (PI); Donkor, K. (PI); Duffie, D. (PI); Eberhardt, J. (PI); Ellis, J. (PI); Feinberg, Y. (PI); Flanagan, R. (PI); Flynn, F. (PI); Foarta, D. (PI); Foster, G. (PI); Francis, P. (PI); Frank, G. (PI); Frankel, R. (PI); Galen, D. (PI); Garfinkel, J. (PI); Gelfand, M. (PI); Gipper, B. (PI); Glickman, M. (PI); Goldberg, A. (PI); Grenadier, S. (PI); Grousbeck, H. (PI); Gruenfeld, D. (PI); Gur, Y. (PI); Guttentag, B. (PI); Halevy, N. (PI); Hall, A. (PI); Harmon, M. (PI); Harstad, B. (PI); Hartmann, W. (PI); Hebert, B. (PI); Hennessey, K. (PI); Hu, Y. (PI); Huang, S. (PI); Iancu, D. (PI); Imbens, G. (PI); Jha, S. (PI); Jones, C. (PI); Jones, P. (PI); Joss, R. (PI); Karaduman, O. (PI); Kasznik, R. (PI); Keelan, H. (PI); Kelly, P. (PI); Kepler, J. (PI); Kessler, D. (PI); Kim, J. (PI); Kim, Y. (PI); Kluger, A. (PI); Konrad, R. (PI); Kosinski, M. (PI); Kramon, G. (PI); Krishnamurthy, A. (PI); Krubert, C. (PI); Kupor, S. (PI); LaBlanc, G. (PI); Lam, L. (PI); Lattin, J. (PI); Lee, G. (PI); Lee, H. (PI); Lei, L. (PI); Lester, R. (PI); Levav, J. (PI); Levin, J. (PI); Lisbonne, B. (PI); Lowery, B. (PI); Lustig, H. (PI); Maggiori, M. (PI); Mahowald, C. (PI); Mak, K. (PI); Malhotra, N. (PI); Mandelbaum, F. (PI); Marinovic, I. (PI); Martin, A. (PI); Martin, G. (PI); McGonigal, K. (PI); McLennan, S. (PI); McNichols, M. (PI); Melnikoff, D. (PI); Mendelson, H. (PI); Miller, D. (PI); Miton, H. (PI); Monin, B. (PI); Most, H. (PI); Nair, H. (PI); Nakache, P. (PI); Narayanan, S. (PI); Noh, S. (PI); O'Reilly, C. (PI); Osborne, G. (PI); Ostrovsky, M. (PI); Oyer, P. (PI); Parker, G. (PI); Patel, H. (PI); Pfeffer, J. (PI); Pfleiderer, P. (PI); Piotroski, J. (PI); Plambeck, E. (PI); Rao, H. (PI); Rauh, J. (PI); Reichelstein, S. (PI); Reiss, P. (PI); Rice, C. (PI); Risk, G. (PI); Robles Garcia, C. (PI); Rogers, M. (PI); Saban, D. (PI); Sahni, N. (PI); Saloner, G. (PI); Sannikov, Y. (PI); Schifrin, D. (PI); Schulman, K. (PI); Seru, A. (PI); Sharabi Levine, Y. (PI); Shaw, K. (PI); Shiv, B. (PI); Shotts, K. (PI); Siegel, R. (PI); Siegelman, R. (PI); Singer, S. (PI); Singh, H. (PI); Skrzypacz, A. (PI); Smith, K. (PI); Somaini, P. (PI); Sorensen, J. (PI); Soule, S. (PI); Spiess, J. (PI); Sterling, A. (PI); Strebulaev, I. (PI); Suarez Serrato, J. (PI); Sugaya, T. (PI); Tonetti, C. (PI); Tormala, Z. (PI); Urstein, R. (PI); Vasserman, S. (PI); Vig, V. (PI); Voorsanger, M. (PI); Wager, S. (PI); Wallace, C. (PI); Wang, Y. (PI); Weaver, G. (PI); Wein, L. (PI); Weintraub, G. (PI); Wheeler, S. (PI); Williams Cosey, F. (PI); Wilson, R. (PI); Xu, C. (PI); Xu, J. (PI); Xu, K. (PI); Yurukoglu, A. (PI); Zenios, S. (PI); Zhong, W. (PI); Ziebelman, P. (PI); Zwiebel, J. (PI); deHaan, E. (PI); Alvarez, G. (GP); Alvarez, K. (GP); Bagalso, R. (GP); Baxter, L. (GP); Davis, S. (GP); Dubon, M. (GP); Flores, K. (GP); Flores-Solano, J. (GP); Garcia, C. (GP); Kankolongo Ngoba, N. (GP); Lion-Transler, C. (GP); Long, M. (GP); Lumagui, S. (GP); Mattish, P. (GP); Molina, M. (GP); Oseguera, J. (GP); Rodriguez, T. (GP); Shaker, S. (GP); Smeton, K. (GP); Sonora, P. (GP); Yan, J. (GP); Zweig, S. (GP)

GSBGEN 494: Leadership for Society: Creating Daring Dialogues

What does it take to engage with people on issues of societal importance? How can you, as leader, spark this engagement? In this course, Leadership for Society Scholars will learn the skills necessary to create an environment that supports honest and productive dialogue on sometimes contentious societal issues. Scholars will put these understandings into practice by leading weekly peer dialogues on the theme Tensions: Business, Civic Society and Politics, explored during GSBGEN 495. GSBGEN 494 enrollment is limited to Leadership for Society Scholars and Scholars are prohibited from enrolling in GSBGEN 495.
Terms: Win | Units: 2

GSBGEN 495: Leadership for Society: Daring Dialogues

The Leadership for Society program at the Stanford Graduate School of Business will continue their speakers series in January 2024 with the theme Tensions: Business, Civic Society and Politics. Maintaining a functioning society is a delicate balance of people, planet, and profit. Balancing short term return on investments with long-term goals of sustainability, equity, and social stability creates both significant opportunities and major challenges around the globe. In winter of 2024, Leadership for Society Conversations will explore this topic further through a series of discussions with leaders from a variety of sectors. Students will then delve further into these topics by engaging in peer dialogues led by the Leadership for Society Scholars.
Terms: Win | Units: 1 | Repeatable 4 times (up to 6 units total)

GSBGEN 503: The Business of Healthcare

Healthcare spending is now nearly 18% of the entire GDP of the U.S. economy. The S&P healthcare sector has been one of the best producing segments of the market for the last decade, and growth of healthcare expenditures continue to escalate at a rapid pace. Given the experiences of COVID, every single company must now at least understand how healthcare affects their business. This has triggered an abundance of opportunities for those interested in a career in healthcare management, investing, or entrepreneurialism. The Business of Healthcare-2022-23 will present the current market framework from the eyes of a clinician and with the perspective of the consumer-patient, but with the experience of a successful business builder and investor. Course will begin with the discussion of the channels of distribution of healthcare delivery, from providers, to practitioners, to consumer-facing 'healthcare lite' sectors of the market. Impact of the regulatory environment, with specific focus on the Affordable Care Act and the impending plans to Repeal/Replace, will be evaluated. High-level exploration of international health care markets and how they compare to the American market will be included. Overview of venture and private equity investing will be deeply probed, with many specific market examples of how investors develop an investment thesis, identify specific targets, diligence companies, and close an investment. Discussion around building financial modeling for target acquisitions will be presented, and the course will delve into the burgeoning area of healthcare analytics and outcomes management, including Artificial Intelligence, and its future impact on positioning, reimbursement and clinical outcomes, as well as value-based care. Sectors that will be discussed include: Healthcare services, Healthcare IT, Life Sciences, Pharma and Biotechnology, and Managed Care. The topic of the emerging importance of consumerism will be probed and consumer-directed healthcare related products and services will be explored, e.g. nutraceuticals, wellness, fitness, etc. Course will include preparatory readings, presentations from successful and powerful industry leaders, and robust in-class discussion and case studies requiring student engagement. Final grade will consist of class participation, one minor in-class presentation, and a final paper developing either a new healthcare business start-up proposition or presenting an identified investment target in the healthcare industry. Course will be especially valuable for those interested in a career in starting a healthcare company, healthcare investing, healthcare administration, or other healthcare-related management and goal of class will be provide an in-depth overview of how to get started or advance a professional interest in the industry.
Terms: Win | Units: 2

GSBGEN 505: Impact: Investing for Good

Investing for Good will introduce students to the entire spectrum of purposeful, values-driven, and impact investing. We examine the field from the perspective of an institutional investor (i.e. fund manager, investment advisor, endowment manager, head of a family office, etc). Our goal is to have students emerge with a practical and analytical framework for: 1. evaluating impact and mission-aligned investments across multiple asset classes and sectors; 2. constructing a portfolio using impact as a lens; 3. designing an impact investment company; and 4. understanding the many practical and theoretical challenges confronting this exciting emerging field.We start by exploring some fundamental questions: what is a purposeful or impact investment; can impact investments be defined along a spectrum between conventional investing and philanthropy; whose money is it; what are the constraints and opportunities; how do we (re)define return and/or performance. We briefly analyze impact investing in the context of modern portfolio theory. We then develop a framework for portfolio construction and evaluation across four criteria: risk, return, liquidity, and impact. Through a combination of class dialogues, role plays, and case discussions, we will explore a wide variety of asset classes, impact themes, and investment challenges. A series of team-based investment committee simulations will comprise a significant portion of the course and will provide a significant experiential learning experience.Previous experience in finance, investing, social enterprise, entrepreneurship, or philanthropy is not required, but both helpful and welcomed. While first year students are encouraged to enroll, students who have limited familiarity with the basics of investing and corporate finance are strongly encouraged to purchase David Swensen's "Pioneering Portfolio Management" and cover the recommended chapters in advance of the course. It's is also important to note that this class will require financial modeling and detailed investment analysis.Many of the issues we'll be tackling have no unambiguous answers. Lively discussion and debate will be necessary and expected. This course is a 2-unit version of GSBGEN 305.
Terms: Win | Units: 2

GSBGEN 508: Strategic Pivoting for your Next Chapter

Many students come to the GSB with the intent to pivot upon leaving the institution. Some students feel they have outgrown their position or business, or they feel drawn to a new area that better suits their values and interests, where they can make a greater contribution. Some students have no idea what they want to do after graduating, they just know they want to make a purposeful change. And finally, some students want to strategically change their direction for reputation reasons. The average U.S. employee tenure is only 4-5 years and job roles often change dramatically within that timeframe. Pivoting is an intentional, methodical process for nimbly navigating career changes. A recent Gallup study revealed that almost 90% of workers are either 'not engaged' or 'actively disengaged; from their jobs. A pivot is a change made of your own volition when you have reached a point in your career when you are ready for increased challenge and impact. Strategic Pivoting is a course specifically developed for any student who already plans to pivot in their career and wants to figure out how to successfully build and create their next chapter. In this course we will discuss four stages for how to best pivot: 1) Planting, how to assess and set a strong foundation of values, strengths and interests. 2) Scanning, researching new and related skills, talking to others, and mapping potential opportunities. 3) Piloting, students conduct small, low-risk experiments to test their new direction, as well as gather real-time data and feedback. And 4) Launching, pulling the trigger, fully committed, to your carefully plotted pivot. The ultimate pay-off to Strategic Pivoting is acknowledging and adapting to a rapidly changing society when it comes to career paths. Because our careers are so fundamentally tied to our livelihood and sense of confidence, purpose and meaning, changes can be traumatic without a road map for traversing them. "Navigating this accelerated pace of change and this transitional career state, and learning to embrace it instead of resisting it, can become an edge and advantage." Alex Rodriguez, Major League Baseball icon, ABC/Fox Sports/ESPN commentator, entrepreneur, and CEO of A-Rod Corp will be a featured Guest Speaker in this course. Alex has also had a history of successfully pivoting his career and defying expectations. He is presently getting ready to host his own ESPN interview show called, "Pivot."
Terms: Win | Units: 2

GSBGEN 515: Essentials of Strategic Communication

Successful leaders understand the power of authentic, memorable communication. This course uses the lens of oral communication and presentations, to introduce the essential elements of the strategic communication strategies that make authentic, memorable communication work. Focusing on oral communication and presentation, we introduce the essentials of communication strategy and persuasion: audience analysis, message construction, communicator credibility, and delivery. Deliverables include written documents, focusing on individual and team presentations, with students receiving continuous feedback to improve their communication effectiveness, and to sharpen their authentic leadership voice. This highly interactive, practical course, is focused on feedback to help students at all levels of communication mastery develop confidence in their speaking and writing. Course includes presentations, assignments, lectures, discussions, simulated activities, in-class feedback, and filmed feedback. In this course you will learn to:-Recognize strategically effective communication-Implement the principles of strategic communication across different platforms-Develop clearly organized and effective presentations and documents-Diagnose and expand, your personal authentic communication style.
Terms: Aut, Win, Spr | Units: 2

GSBGEN 519: Contemporary Issues in Strategic Philanthropy and Impact Investing

We will examine selected issues that today's high net worth philanthropists are grappling with. After a brief introduction to strategic, or outcome-oriented philanthropy, we will consider issues including: tensions between philanthropy and democracy; alternative ways of serving marginalized communities; policy advocacy; dealing with uncertainty and long time horizons in philanthropy, including how they are handled in the Effective Altruism movement; whether foundations and donor advised funds should exist in perpetuity or should be required to spend down; the role of intermediary organizations that either advise donors on where to give or regrant their funds in sectors such as climate and poverty; trust-based and participatory philanthropy; the lessons that can and shouldn't be learned from the for-profit business sector in the practice of effective philanthropy; impact and ESG investing. Students will be graded pass/fail, based on contributions to class discussion and the submission of three papers commenting on the assigned readings.
Terms: Win | Units: 2

GSBGEN 538: Power in Finance

There is a growing sense that both capitalism and democracy are in crisis. Is the focus on financial metrics and markets to blame for the eroding trust in corporations and governments? How do power dynamics shape the financial system and determine economic and political outcomes? In this course we explore the complex interactions among individuals, corporations and governments that help answer these questions. Topics include corporate governance, financial regulation, investor power, financial innovation, and the roles of auditors, regulators, whistleblowers, courts, and the media. The course draws on multiple fields in the social sciences but we will pay particular attention to issues around incentives, legal rights and responsibilities, and governance of all institutions. Visitors with extensive experience will enrich class discussions.
Terms: Win | Units: 2

GSBGEN 550: Leadership Demystified

This seminar will explore the nature and role of leadership in organizations. We will examine such questions as (1) What is leadership? (2) Why is it important? (3) What is it that leaders actually do? (4) How do they do it? (5) How are leaders developed? (6) Why do leaders succeed or fail? (7) What about your potential for leadership and your strategy for developing it? Our primary objective in this seminar is to achieve a deeper understanding of the nature and role of leadership in organizations. Our approach will be to examine a small sample of the literature, together with the amazing story of Ernest Shackleton and his Endurance crew, and then to probe several key questions through lively class discussion. The discussion, informed by the readings and also by our collective experiences, will seek to develop some general principles and observations about leadership - particularly about how you might better develop yourself as a leader.
Terms: Aut, Win | Units: 2

GSBGEN 551: Innovation and Management in Health Care

The health care system accounts for almost 20% US GDP and is one of the fastest growing segments of the economy. This two unit class focuses on the interplay and tension between the main players in the health care field - providers of health care services (individual doctors, group practices, integrated health care systems), payors (insurances companies, employers, consumers, and government), patients, and innovator companies (biopharma, medical device, diagnostics, and health care IT). The course is designed for students with a broad diversity of backgrounds and interests who want to better understand the health care business and system. No prior experience in the health care or medical field is assumed or needed. The focus of the class will be primarily on the US health care system, but there will be limited discussion of non-US systems as well. The course is divided into four modules:¿ An overview of the US Health Care System and the interplay between payers, providers, innovators, and patients¿ Provider delivery models, health care information technology, and incentive structures- The relationship between quality, cost, and access- Integrated systems, value-based, and fee for service models- New IT technologies, including electronic data records- The role of information and incentives¿ Innovator business models and issues- Financing and managing new product development- Clinical trial management and gaining regulatory approval- Marketing, reimbursement, and sales strategies- Business models to drive innovation ¿ Health care system reform and comparisons of the structure of the US Health Care system to that of other countries. The class will be taught primarily from the perspective of a business person operating a company rather than that of a policy maker, academic, or investor. While there will be a few lectures to provide background and frameworks for course topics, most classes will involve a case discussion and prominent guest speakers from the health care industry. Speakers will include CEOs, senior executives, and partners from leading companies and venture firms.
Terms: Win | Units: 2
Instructors: ; Chess, R. (PI); Davis, S. (GP)

GSBGEN 552: Winning Writing

This twice-a-week, half-quarter workshop will offer techniques and practical in-class exercises for writing better -- better memos, emails, feedback for colleagues, news releases, responses to questions from the media and from interviewers, and opinion pieces. Glenn Kramon, an editor who has helped New York Times reporters win 10 Pulitzer Prizes, will teach the course along with accomplished journalists with expertise in powerful, persuasive writing for business. They will provide not only helpful tips but constructive feedback on students' work. They will also share thoughts on how best to work with the news media.
Terms: Win, Spr | Units: 2

GSBGEN 565: Political Communication: How Leaders Become Leaders

This year -- 2023 -- will be a fascinating backdrop for national as well as state and local politics. Implications of the recent pandemic, its dramatic economic impacts and an uneven but recovering economy, Inflation fears, a war in Ukraine, and the looming presidential year elections in 2024 in the U.S. will continue to complicate the political landscape Politics, perhaps like no other arena, provides a rich and dramatic laboratory for studying the art and science of influential communication. Whether it is a local school bond election or a Congressional race, a Presidential debate or a State of the Union Address, the demanding communications of politics provide insights into our own strengths and gaps as communicators and leaders. Political campaigns, by their very nature, are highly visible, oriented toward very specific objectives, and increasingly leverage a variety of new media platforms. They are often emotionally charged, and rife with conflict and drama. The principles of political communications transcend politics, and are useful guides for leaders in business, the non-profit community, as well as government. How candidates, elected officials, and leaders in all kinds of organizations communicate vision, values, and experience, as well as how they perform in very fluid environments, not the least of which may be during a crisis, has a great deal to do with their career success. In its 15th year, this highly interactive course allows students to explore both theory and practice behind effective positioning and presentation. Students will analyze and evaluate both successful and unsuccessful communications strategies of political campaigns and candidates. History is a great learning tool, something emphasized throughout the class. As such students will explore historic examples of US Presidential debates, from Nixon/Kennedy to the present, as well other political events from the near and distant past. Popular culture, the effect of social media, disinformation will also be topics of discussion. Students will experience discussion of political events as they happen -- with each class drawing lessons from political developments around the nation and the world. Students will also hone their own strategic communications skills in activities requiring both written and spoken communication. This is not a course in political science, American government, or in public speaking. However, the engaged student will gain insights into those areas as well. The course is taught by David Demarest, former Vice President of Public Affairs for Stanford University. Demarest has broad communications experience across the public and private sector in financial services, education, and government. Typically, Prof. Demarest shares many of his experiences -- some successful, some less so -- through storytelling, and while those stories may be entertaining, they also provide real-life examples of communications challenges and strategies, After serving as Assistant U.S. Trade Representative, and Assistant Secretary of Labor in the Reagan Administration, in 1988 he served as Communications Director for Vice President George H. W. Bush's successful presidential campaign. He then became a member of the White House senior staff as White House Communications Director. After leaving government in 1993, he spent the next decade leading communications for two Fortune 50 companies, before coming to Stanford in 2005 to head the university's public affairs efforts.
Terms: Aut, Win | Units: 2

GSBGEN 576: The Africa Story

This course is designed to introduce GSB students to the peculiar challenges of doing business in a continent, Africa, that shows tremendous promise and at the same time exhibits apparently great perils. How is it to be understood and analyzed? What is its reality? What is its future? What could be its future? How is a successful path to be built by business leaders in the midst of so much ignorance and competing narratives? This course will provide nuance and insight to students that have so far had to be content with sweeping single narratives. It is aimed at both students who have had extensive experience on the continent and those who have had no experience. Some of the lessons learnt will be applicable to other emerging markets.
Terms: Win | Units: 2

GSBGEN 646: Behavioral Economics and the Psychology of Decision Making

This seminar examines research on the psychology of judgment and choice. Although the normative issue of how decisions should be made is relevant, the descriptive issue of how decisions are made is the main focus of the course. Topics of discussion include choice, judgment heuristics and biases, decision framing, prospect theory, mental accounting, context effects, task effects, regret, and other topics. The goal of the seminar is twofold: to foster a critical appreciation of existing knowledge in behavioral decision theory, to develop the students' skills in identifying and testing interesting research ideas, and to explore research opportunities for adding to that knowledge.
Terms: Win | Units: 3
Instructors: ; Levav, J. (PI); Davis, S. (GP)

GSBGEN 693: The Financial Economics of Climate and Sustainability

The purpose of the course is to (a) introduce graduate students to questions and methods in the rapidly evolving fields of climate/sustainable finance; (b) connect researchers from across the globe interested in this topic to stimulate more rigorous, relevant, and collaborative work. Addressing climate change demands changes in natural, social, and economic systems and will require greater collaboration. In that spirit, this course is being offered by a team of professors from different schools and universities across the globe. Each instructor will deliver one or more lectures and there will be students from a number of different schools. Our teaching group consists of current and former AFA and EFA presidents and some of the leading climate finance scholars, including Laura Starks (current AFA President), Patrick Bolton (former AFA President), Stefano Giglio, Marcin Kacperczyk (former EFA President), Caroline Flammer, Geoff Heal, Stefan Reichelstein, Ben Caldecott and Peter Tufano. Pre-requisites and finance context: The course will assume that participants have a background in core graduate-level finance. The course will cover topics from a variety of subfields in finance (asset pricing, financial intermediation, household finance, corporate finance). The introductory block of three classes is intended to orient students to the science of climate change as well as to refresh key concepts from economics and finance; the remaining classes will dive into detail on current research in different subfield. We will conclude with a discussion of open topics in this field. We expect that the course will be useful to doctoral students in finance, economics, and accounting. As a global class, we will largely be on Zoom. Beyond weekly preparation and participation, students will be expected to write a paper either laying out a potential research topic or synthesizing a set of related papers that were not discussed in class.
Terms: Win | Units: 2
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